The Fashion Law
We know that the registration of a scent as a trademark is quite rare, given that the smell of a fragrance is functional aspect of the product. Protection for the shape of a perfume bottle, on the other hand, is not unheard of, and the status of such protection is currently being considered
The Perfume Society
Viktor & Rolf approached L'Oréal to create fragrances 'because they could invest in creativity'. Flowerbomb proved just that – and here's V&R's scent story.
L'Oréal's chief digital officer tells Sophie Curtis how innovations in technology are impacting the beauty industry
Loreal Open Graph Meta Description
L’Oréal says it has signed an agreement to acquire prestige fragrance player Aletier Cologne, a niche player that is only found in selective retail outlets.
As many of you know by now, Estee Lauder has purchased Les Editions de Parfums Frederic Malle after a two-month spending spree that included Le Labo and
Indulge your senses this Spring season with a special treat from the L’oreal Luxe and The Palazzo. Bring your girlfriends along and treat yourselves to delicious refreshments and a unique perfume testing. Have the chance to discover which scent floats your boat, and uncover the secrets of the senses by learning a thing or two at the testing. The lunch takes place on Friday 29 September at Rosa at Palazzo, at Montecasino. The lunch and testing will cost you R400 per person. Booking and prepayment essential. To book call Danielle Peters on 011-510-3000 or email Danielle.Peters@tsogosun.com. If you’re a Tsogo Sun Rewards member, note that you are entitled to a discount.
The purchase signals the ever-gaining importance of niche perfumery in today’s beauty marketplace that skews toward premiumization.
Aptar Beauty + Home Launches ‘Le Codex des Gestuelles’ A New Digital Gallery About Fragrance Experiences
by Emmanuelle Surget @ Aptar Newsroom
Fri Jul 28 11:44:02 PDT 2017
Aptar Beauty + Home explores 1,001 ways to apply perfume Aptar Beauty + Home has observed 1,001 ways to apply perfume around the world from Brazil to China to France to Saudi Arabia. Daily fragrance rituals are more significant than they might seem. They are shaped by the personality and culture of the perfume user, the circumstances in which it is […]
Atelier Cologne, founded in 2009, joins L'Oreal.
Eau de Cologne reinvented: L’Oréal unveils Roger & Gallet Extraits de Cologne - The Moodie Davitt Report
The Moodie Davitt Report
The Roger & Gallet Extraits de Cologne fragrance collection, an update of the original Eau de Cologne, will be available in travel retail Europe from the end of September.
L’Oreal to acquire niche fragrance brand Atelier Cologne | Duty Free and Travel Retail News |Travel Markets Insider
Duty Free and Travel Retail News |Travel Markets Insider
Travel Markets Insider is the leading source of information on the Duty Free Markets of the Americas and the Caribbean.
L’Oreal unites Giorgio Armani, Lancome, Viktor & Rolf and YSL fragrances for in-store Christmas drive
L’Oreal has created a Christmas marketing campaign that unites four of its top fragrances for the first time ever as it looks to make its products stand out in the overcrowded perfume space for festive shoppers.
by Coder @ MB Communications
Wed May 17 05:12:19 PDT 2017
On Monday May 15th 2017, the House of Dior hosted a grand dinner at the Château de La Colle Noire to launch the new Miss Dior Eau de Parfum in the presence of Natalie Portman, the face of the fragrance. The House of Dior held a dinner at the […]
Trademark case against adverts for 'smell-alike' substitutes opens door to review of European trading laws
by Katie Reardon @ Aptar Newsroom
Mon Sep 11 13:34:05 PDT 2017
Millions of people around the world rely on Aptar’s dispensing solutions every day. At home, at work and on the go, our products are being used day-in and day-out to make your life better, simpler and safer. At Aptar, we make it possible for you to conveniently dispense your shampoo, perfume, bottled water, ketchup, cleaning […]
Pioneer Press columnist Jackie Pilossoph considers the power of perfume in attraction.
La Nuit Trésor, the new fragrance for women by Lancôme, opens a new chapter in the history of the luxury brand, with a romantic and inviting perfume featu
by Kafkaesque @ Kafkaesque
Tue Sep 26 18:36:30 PDT 2017
Today, we’ll look at a four releases from Lubin, Amouage, Roja Dove, and Byredo: Epidor, Bracken Woman, Tuberose, and Velvet Haze. They’ll be briefer takes than normal; I’m behind on covering recent niche fragrances after my long absence and I’m … Continue reading
The Candy Perfume Boy
For the first few years of my life, my siblings and I were subjected to appalling hair cuts. I’ll put it simply: we rocked the ‘bowl cut’, so much so in fact, that my older…
Yesterday american brand Proenza Schouler -embodied by its two designers Jack McCollough and Lazaro Hernandez- signed up a fragrance license with L'Oreal.
'Niche' perfumery has been booming for several years and has 'saved' a threatened fragrance market, according to Marc Dubrule, Chief Strategic Development Officer for L'Oréal ‘Sélectives’ divisions.