L’Oreal becomes the latest global advertiser to cozy up to Amazon’s ad business.
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L'Oréal's chief digital officer tells Sophie Curtis how innovations in technology are impacting the beauty industry
And I need every single one.
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The gorgeous set includes seven different lipstick and nail polish pairings.
Try not to scream (or faint) with excitement, dear makeup addicts. Word around town is that L'Oréal Paris is teaming up with French fashion house
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The Content Strategist
By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.
When L’Oréal Paris recently launched their Makeup Genius app, they explained, It’s not just virtual—it’s augmented reality. Hesitant to jump down the rabbit hole of selfies, I somewhat reluctantly downloaded the app. And I quickly learned that L’Oréal Paris is leading the charge for a new breakthrough in the way we look at beauty, shopping, cosmetic application, and, of course, technology. In short, the app’s last name is Genius for a reason.
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