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Make Loreal

How can I tell if my product contains natural or synthetic colors? Episode 128

How can I tell if my product contains natural or synthetic colors? Episode 128

by Randy Schueller @ The Beauty Brains

Just about everyone has been puzzled about how “natural” certain products are. This is especially true of color cosmetics because not very many of the colorants used in makeup are truly natural.  In today’s encore presentation, we discuss a quick history of cosmetic colorants, tell you where colorants come from, and explain the difference between […]

Vegan Cuts June 2017 Beauty Box Review + Contents

by Aly Laughlin @ Cruelty-Free Kitty

I am excited to share the next installment of the Vegan Cuts Beauty Box with you! As I mentioned in my review of the May Box, The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 100% vegan and cruelty-free products. The Beauty Box differs from the Vegan Cuts Makeup Box in […]

The post Vegan Cuts June 2017 Beauty Box Review + Contents appeared first on Cruelty-Free Kitty.

Want to Improve Your Content Marketing Analytics? How L'Oreal Is Using Content Marketing to Attract New Customers | Squirrly

Want to Improve Your Content Marketing Analytics? How L'Oreal Is Using Content Marketing to Attract New Customers | Squirrly


Squirrly

I have to admit it: I am kind of obsessed with makeup, skincare, and everything related to beauty. And I am

L'Oreal Does Test On Animals And Is Misleading Us About It

L'Oreal Does Test On Animals And Is Misleading Us About It


Cruelty-Free Kitty

Is L'Oreal cruelty-free? Find out how L'Oreal is lying to their customers about their animal testing policy.

Arthur Arbesser Beauty 2017: A Backstage of Elegance

by Eleonora Pilastro @ The Italian Rêve

The beauty look of choice for the Arthur Arbesser’s models (check out the looks here) is easy to recreate, effortless, like “they did it themselves”. A world of powders, of softness and natural shades: a subtle and elegant make-up, worthy of a princess, but nothing that a girl couldn’t do by herself. And that’s here,Read More »

The post Arthur Arbesser Beauty 2017: A Backstage of Elegance appeared first on The Italian Rêve.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Gerard Cosmetics: Animal Testing Policy & Correspondence

by Aly Laughlin @ Cruelty-Free Kitty

Gerard Cosmetics started out as a teeth whitening brand which has now expanded to makeup products built on that same premise including their teeth whitening lip glosses. There is a lot of talk of Gerard Cosmetics being “cruelty-free” on social media, but the official Gerard Cosmetics website does not include an animal testing policy, nor […]

The post Gerard Cosmetics: Animal Testing Policy & Correspondence appeared first on Cruelty-Free Kitty.

This Instagram star is making millions from contracts with brands like L'Oreal

This Instagram star is making millions from contracts with brands like L'Oreal


The Independent

Kristina Bazan is not your average fashion blogger and Instagrammer. The 22-year-old is an Instagram star. She has over 2.2 million followers. Her blog, Kayture, is wildly popular. In October, Women's Wear Daily reported that she landed a deal as a L'Oreal ambassador.

30 Makeup Brands That Still Test On Animals In 2017

by Aly Laughlin @ Cruelty-Free Kitty

These popular brands all still test on animals. Some of them are often mistaken for being cruelty-free, but sadly this is not the case. I’ve included a brief description of each company’s policy to explain why they aren’t cruelty-free. For the majority of these cases, the brands are sold in China, where animal testing is […]

The post 30 Makeup Brands That Still Test On Animals In 2017 appeared first on Cruelty-Free Kitty.

Men prefer brainy women and other beauty science news Episode 87

Men prefer brainy women and other beauty science news Episode 87

by Perry Romanowski @ The Beauty Brains

It’s another Beauty Science News episode! But first a new feature that helps you save money when shopping for beauty products. We call it “Who’s Who in the Beauty Biz.” Who’s Who in the Beauty Biz It’s important to understand who makes your beauty products because that knowledge can alert you to watch for formula […]

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Tarte Drench Lip Splash Lipstick Review & Swatches

by Aly Laughlin @ Cruelty-Free Kitty

Lipstick is one of those things I just can’t get enough of, so I was super thrilled to try out the vacation-themed Tarte Rainforest of the Sea Drench Lip Splash Lipsticks in several shades! Keep reading for my thoughts and swatches below. At A Glance Brand: Tarte Animal Testing Policy: Cruelty-Free, PETA-certified Parent Company: Kose […]

The post Tarte Drench Lip Splash Lipstick Review & Swatches appeared first on Cruelty-Free Kitty.

Will the Equifax data breach finally spur lawmakers to recognize data harms?

by Electronic Frontier Foundation @ VentureBeat

This summer 143 million Americans had their most sensitive information breached, including their name, addresses, social security numbers (SSNs), and date of birth. The breach occurred at Equifax, one of the three major credit reporting agencies that conducts the credit checks relied on by many industries, including landlords, car lenders, phone and cable service providers, […]

Vivetta and the Nature of Contrasts: the New Collection

by Camilla Serafini @ The Italian Rêve

There are two main sources of inspiration in Vivetta’s new collection: the philosophy of the Russian artist Andrey Remnev and the grunge style of the ’90s, as seen also on the make-up of choice. The fashion-show opened with pastel colored items symbolizing a dreamy and contemporary atmosphere adorned by precious hand-made decorations such as embroideries and detailsRead More »

The post Vivetta and the Nature of Contrasts: the New Collection appeared first on The Italian Rêve.

It: Float creator shares how to make a movie VR blockbuster

by Craig S. Phillips @ VentureBeat

As a filmmaker and movie aficionado, watching viewers delight in VR entertainment as enthusiastically as they do hit movies is rewarding, which makes it an honor to create virtual reality experiences for beloved movie franchises. But creating VR that will pass muster with passionate fans of a blockbuster franchise is not an easy undertaking. In […]

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Beyond the Label Bewitching: Kids’ Makeup Exposed

by ErikaBCF @ Prevention Starts Here

In 2009, we sent 10 Halloween makeup kits to a lab to test for heavy metals. We suspected these products could contain heavy metals due to the substantial pigmentation in the products. Very sensitive tests revealed low levels of lead in 100 percent of the products. Further, half of the products contained chromium, four contained ... Read more...

How to test beauty products yourself – Episode 121

How to test beauty products yourself – Episode 121

by Randy Schueller @ The Beauty Brains

How to investigate a cosmetic product Link I’m going to give you a headline that I saw on a beauty blog and then you tell me what you would expect to read about in the article with that headline. “The Gloss investigates: does radiant foundation primer really make a difference?” When I saw this I […]

Does John Frieda 7 Day Volume treatment really work? Episode 90

Does John Frieda 7 Day Volume treatment really work? Episode 90

by Randy Schueller @ The Beauty Brains

Do 7 day volume treatments really work? MC Wonders says… John Frieda has a new product out called “7 Day Volume In-Shower Treatment“. They claim this rinse-out gel will create fullness that lasts 3-5 shampoos. The marketing claim about this new technology/approach to volume is hard to resist, but based on the ingredients, do you […]

L’Oréal beauty bot learns your style to make gift giving easier

L’Oréal beauty bot learns your style to make gift giving easier


VentureBeat

L'Oréal has launched a bot named Beauty Gifter that asks both the gift giver and the recipient questions in order to sell personalized makeup and skin care gifts via Facebook Messenger.

L’Oréal Touts Sustainable Beauty and Community Work in CSR Report

L’Oréal Touts Sustainable Beauty and Community Work in CSR Report


Triple Pundit: People, Planet, Profit

Last week L’Oréal released its sustainable development report and shared its progress from sustainability innovation to stakeholder engagement.

Tallying Frightening Results

by ErikaBCF @ Prevention Starts Here

It’s always an exciting, yet daunting moment when testing results come back from the lab. These days, they arrive via email, in a pdf report, which we open with baited breath, wondering if the lab found anything; and if so, if there is a coherent story to tell. If you’ve been following our kids’ makeup ... Read more...

All smiles at L'Oréal and Boots as cosmetics buck recession

All smiles at L'Oréal and Boots as cosmetics buck recession


the Guardian

Women 'are putting on a brave face and want to look their best', says head of L'Oréal UK

9 Things You Didn’t Know About Cosmetology School

by admin @ The Salon Professional Academy St Louis

Deciding on what to do for a career or what kind of education to pursue is a big life decision. Many people think about cosmetology school but delay their decision for one reason or another. If a career in beauty interests you, but you’re not sure if you want to make the leap, here are […]

The post 9 Things You Didn’t Know About Cosmetology School appeared first on The Salon Professional Academy St Louis.

Camila Cabello Just Revealed the ONE Thing She Wants This Year

Camila Cabello Just Revealed the ONE Thing She Wants This Year


Teen Vogue

It’s not what you’d expect.

Is Hoof Maker cream for horses really good for your nails? Episode 111

Is Hoof Maker cream for horses really good for your nails? Episode 111

by Perry Romanowski @ The Beauty Brains

Support the Beauty Brains by signing up for a free trial at Audible.com Is Dr. Varon’s skin bleaching system safe? Sarah asks…I have some questions about Dr. Varon’s skin bleaching system. It uses 2% hydroquinone. Is it safe to keep using? First let’s talk about skin bleaching actives. Hydroquinone, like many other actives, HQ ,like many […]

Are you sick of greenwashed cosmetics? Episode 129

Are you sick of greenwashed cosmetics? Episode 129

by Randy Schueller @ The Beauty Brains

In this encore episode we discuss why cosmetic companies STILL make so many fake natural products. There are a few main reasons: True natural consumers are still a small market segment All-natural cosmetics do not work as well Consumers don’t know the difference Greenwashing keeps costs down There are no required standards Click here to […]

What’s Hiding in Kids’ Face Paints and Makeup?

by ErikaBCF @ Prevention Starts Here

We sent face paints and kids’ cosmetics to the lab to find out what might be lurking in these products. After extensive label reading, we tested 48 Halloween products for the presence of heavy metals and 65 kids’ makeup products—collected by 14 partners across the country—for volatile organic compounds (VOCs). We found the widespread presence ... Read more...

Vivetta Beauty 2017: the Urban Backstage

by Valentina Carraro @ The Italian Rêve

Caught between urban and dream, between metropolitan and artistic life. This is the spirit of Vivetta’s woman: a modern woman, caught between the severe simplicity of a dust-coloured make-up and the hypnotic colours of a dream. A mature, self-confident creature that knows how to enhance her own features, one that’s not scared of showing whatRead More »

The post Vivetta Beauty 2017: the Urban Backstage appeared first on The Italian Rêve.

YouTube courts advertisers with promise of better targeting

by Sarah Vizard @ Marketing Week

YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.

The post YouTube courts advertisers with promise of better targeting appeared first on Marketing Week.

If Pantene is so good why isn’t it sold in salons? Episode 108

If Pantene is so good why isn’t it sold in salons? Episode 108

by Perry Romanowski @ The Beauty Brains

Support the Beauty Brains by signing up for a free trial at Audible.com. Question of the week: Why isn’t Pantene in salons? Tyler asks…I would just like to say if Pantene is sooo amazing and works so well them why isn’t it sold in a salon when the company could make way more money if they […]

Soft-drink maker Lucozade now creates half its UK ads in-house

by Seb Joseph @ Digiday

Lucozade Ribena Suntory’s digital boss insists that its in-house team won’t replace agencies.

The post Soft-drink maker Lucozade now creates half its UK ads in-house appeared first on Digiday.

Are cosmetics safer in Europe than in the US? Episode 101

Are cosmetics safer in Europe than in the US? Episode 101

by Randy Schueller @ The Beauty Brains

Question of the week: How are cosmetics regulated outside of the US? Jacs from the UK asked…”Can you add a overview on how cosmetics are regulated in the rest of the world other than America please?” Our answer comes from UK-based cosmetic chemist Colin Sanders of Colin’s Beauty Pages. Who makes the regulations in the EU? […]

Prepare to Fall In Love With L'Oreal's New 'Beauty and the Beast' Makeup Collection

Prepare to Fall In Love With L'Oreal's New 'Beauty and the Beast' Makeup Collection


Glamour

The gorgeous set includes seven different lipstick and nail polish pairings.

The Top Beauty Events in St. Louis that You Don’t Want to Miss!

by admin @ The Salon Professional Academy St Louis

Beauty is your life. You fill every day with Youtube tutorials and Instagram feeds as you devour everything you can. Hair, makeup and everything in between is more than just a passion for you; it’s bordering on obsession. And there is nothing wrong with that. But if tutorials and how to’s aren’t quite doing it […]

The post The Top Beauty Events in St. Louis that You Don’t Want to Miss! appeared first on The Salon Professional Academy St Louis.

Do silicones really melt on your hair? Episode 131

Do silicones really melt on your hair? Episode 131

by Randy Schueller @ The Beauty Brains

Cosmetic Questions Do silicones melt on your hair? Kylie asks…I am attempting to remove years of black hair dye and came across Scott Cornwall and his product Decolour. He makes a claim that if it doesn’t work likely cause is hair plasticised due to using heat over 220 deg cel. Quote “If you use heated […]

L'Oreal is changing its ads because you have no attention span

L'Oreal is changing its ads because you have no attention span


Business Insider

L'Oreal wants to figure out how to make shorter, more relevant videos ads. And it has turned to Google for help.

L’Oreal Professional. What makes it different? - The Salon Professional Academy St Louis

L’Oreal Professional. What makes it different? - The Salon Professional Academy St Louis


The Salon Professional Academy St Louis

Earlier this month, everyone here at TSPA St. Louis made the exciting transition to L’Oreal Professional Products and to being a L’Oreal Professional school.

Taylor Swift, Katy Perry banned from wearing make up on stage?

by Randy Schueller @ The Beauty Brains

Pop stars Taylor Swift and Katy Perry are headed to court for their roles in make up commercials which are potentially false and misleading, according to a press release by the Federal Trade Commission. Misleading cosmetic advertising According to an attorney familar with the case, if the pop divas are declared guilty at the very least […]

Would you buy used makeup? Episode 103

Would you buy used makeup? Episode 103

by Randy Schueller @ The Beauty Brains

Support the Beauty Brains by signing up for a free trail at Audible.com. Would you buy used makeup? Link Have you heard of this company, Glambot? It’s a startup company that is apparently sells a million dollars a year of pre-owned makeup. The company, which was founded in 2013 by CEO Karen Horiuchi, buys used makeup and resells […]

Cities: Skylines is going green with its next expansion

by Mike Minotti @ VentureBeat

Making virtual metropolises is fun until you start thinking about all of the virtual pollution you’re creating. Cities: Skylines’s next expansion, Green Cities, looks to ease your conscience when it comes out on October 19 for PC for $13. Cities: Skylines has sold more than 4 million copies. The city simulator was able to take […]

Does peanut oil enlarge breasts?

by Randy Schueller @ The Beauty Brains

Annette asks…I have heard that peanut oil can make breasts bigger as a result of cutaneous hypernutrition. The are people who says that the only effect is the oil moisturizes the area making it seem bigger. What is the real effect of peanut oil? The Beauty Brains reply I recently received a question about breast pimples […]

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist


The Content Strategist

By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.

Is Frieda Luxurious Volume Thickening Blow Dry Lotion really just a hairspray?

by Randy Schueller @ The Beauty Brains

Dafne dares to ask…The other day I bought Luxurious Volume Thickening Blow Dry Lotion by John Frieda. It works, but it feels just like hair spray, looks just like hair spray, and makes your hair sticky like hair spray. Might it actually be hair spray? And if so, can I use just any type of hair spray […]

SteelSeries unveils $40 Rival 110 gaming mouse with 1-to-1 tracking

by Jeff Grubb @ VentureBeat

SteelSeries is one of the top peripheral makers in the PC gaming space, and it is introducing a new gaming mouse for its loyal audience. The Rival 110 is $40, and it features 1-to-1 input for gamers looking for complete precision in their mouse. The Rival 110’s big feature is its TrueMove1 optical sensor. This […]

Facebook launches messages objective for ad campaigns

by Khari Johnson @ VentureBeat

Facebook today took steps to make conversations between customers and brands a bigger part of its business strategy, announcing that advertisers can now choose messages as an objective in Ads Manager. When starting an ad advertising campaign on Facebook, one of the first decisions you make is your objective, or what you’d like users to […]

‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit

by Ross Benes @ Digiday

Publishers mull how to make money in a world dominated by platforms.

The post ‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit appeared first on Digiday.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

L’Oréal targets men for the first time as it evolves strapline to embrace diversity - Marketing Week

L’Oréal targets men for the first time as it evolves strapline to embrace diversity - Marketing Week


Marketing Week

L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.

How To Stand Out At Graduation

by admin @ The Salon Professional Academy St Louis

We are just about a month away from high school graduation at a number of local St. Louis schools. The caps and gowns are likely already in the possession of thousands of eager and excited teenagers, which means one thing is inevitably on their minds. How to stand out and make this a graduation that […]

The post How To Stand Out At Graduation appeared first on The Salon Professional Academy St Louis.

Do you rely on makeup to be more attractive?

by Randy Schueller @ The Beauty Brains

In our podcast Episode 70 we discussed a research study which indicated makeup is not the key to attractiveness. One of our astute listeners, Nadia, pointed out that we neglected to mention other research which came to a much different conclusion. She graciously took the time to summarize these additional studies and, with her permission, I am reprinting […]

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

How L'Oreal uses virtual reality to make internal decisions at its New York HQ - Digiday

How L'Oreal uses virtual reality to make internal decisions at its New York HQ - Digiday


Digiday

At L'Oreal's Manhattan headquarters, a virtual reality room is letting brands use the technology to test product packaging and branding designs faster and more efficiently.

Interview to Simone Belli: the power of make-up with L'Oréal | The Italian Rêve

Interview to Simone Belli: the power of make-up with L'Oréal | The Italian Rêve


The Italian Rêve

Interview to Simone Belli, official L'Oréal make-up artist for the Venice Film Festival: here for you his secrets and trend for the autumn.

L'Oréal Buys It Cosmetics for $1.2 Billion

L'Oréal Buys It Cosmetics for $1.2 Billion


Allure

It Cosmetics, known for its ads about the cult-favorite Bye Bye Foundation, has just joined the big leagues: L'Oréal has bought the beauty company for $1.2 billion. It will be added to...

Scary Secrets: What’s Hiding Inside Your Kids’ Makeup?

by ErikaBCF @ Prevention Starts Here

Earlier this month, colleagues from around the country scoured toy aisles across the country for kids’ products containing fragrance or ingredients made with the chemical styrene (see table below). Now, the 51 products they purchased are at an independent, certified laboratory to be tested for volatile organic compounds (VOC’s). We’ve also sent more than 14 ... Read more...

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options)

by Aly Laughlin @ Cruelty-Free Kitty

As someone who almost never uses foundation because of how sensitive my skin is, I can completely relate to the struggle of finding a good foundation for sensitive skin. If I use the wrong product, my face can literally break out in hives! But in the name of science, I’ve tried out many foundations over […]

The post The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options) appeared first on Cruelty-Free Kitty.

Does pressed powder makeup always contain synthetic ingredients?

by Perry Romanowski @ The Beauty Brains

Mary asks…Is is possible to make pressed makeup without using any synthetics? The Beauty Brains respond Rather than re-opened the debate on natural vs synthetic, I’ll try to address your question as it applies specifically to powdered makeup. Loose powder needs fewer ingredients One can certainly make the case that certain brands of so-called mineral makeup […]

Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches)

by Aly Laughlin @ Cruelty-Free Kitty

I’ve always wanted to try the ever popular Stila Heaven’s Hue Highlighter in the shade “Kitten”, and I am so happy to be able to try it now that Stila is officially cruelty-free. Plus, its formula contains no animal ingredients and is therefore vegan-friendly! Hooray! At A Glance Brand: Stila Animal Testing Policy: Cruelty-Free, PETA-Certified […]

The post Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches) appeared first on Cruelty-Free Kitty.

Does WEN conditioner make your hair fall out? Episode 115

Does WEN conditioner make your hair fall out? Episode 115

by Randy Schueller @ The Beauty Brains

Please support the Beauty Brains by signing up for a free audio book at Audible.com. Click here to get your free audio book. Update from the Secret Society of Cosmetic Chemists Perry was in New York for a meeting of the Secret Society of Cosmetic Chemists where he was installed as the organization’s Vice President Elect. He also […]

FTC Ignores Pleas to Make L’Oréal Pay | Truth In Advertising

FTC Ignores Pleas to Make L’Oréal Pay | Truth In Advertising


Truth In Advertising

Agency gives L'Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

On The Edge. A Look Back At The Winners of the Longest Running Live Hair Competition.

by admin @ The Salon Professional Academy St Louis

In the mid 1950’s L’Oreal Professional Hair products began a competition that would go on to spark imaginations and push the lines of hair style for the next sixty (plus!) years. As the first on stage hair competition, finalists put the finishing touches on unique, edgy, and mind-blowing looks before the model walks the runway, […]

The post On The Edge. A Look Back At The Winners of the Longest Running Live Hair Competition. appeared first on The Salon Professional Academy St Louis.

How to tell if your makeup primer is worth it. Episode 71

How to tell if your makeup primer is worth it. Episode 71

by Perry Romanowski @ The Beauty Brains

This week Randy and I explain how to test your makeup primer to see if it’s worth the money. Improbable products You know this game – I look for beauty products that are just too ridiculous to be true, then I make up one that’s even more ridiculous and challenge Perry to guess which one is […]

L’Oréal, P&G Make NAFE’s List of Top 10 Companies for Executive Women

L’Oréal, P&G Make NAFE’s List of Top 10 Companies for Executive Women


WWD

Included in the Top 60 are Target, Wal-Mart and Colgate-Palmolive.

Benefit mascara – how to find a cheaper version

by Perry Romanowski @ The Beauty Brains

Ellen inquires…What is the best mascara? I use Benefit’s “They’re Real!” and for me, it does what it says – no flaking, smudging, comes off with a little oil. But it is about 22 dollars. Is there a less expensive brand with similar characteristics? They all make the same claim! I have had to try […]

Does wearing makeup give you better grades? Episode 119

Does wearing makeup give you better grades? Episode 119

by Randy Schueller @ The Beauty Brains

Please support the Beauty Brains by signing up for a free audio book at Audible.com. Click here to get your free audio book. Why you should listen to your toothbrush Link Here’s an interesting study that comes to us from the International Journal of Arts and Technology. Two Japanese researchers found that certain types of toothbrush noises […]

Can mouthwash make your mouth “dentist clean?” Episode 74

Can mouthwash make your mouth “dentist clean?” Episode 74

by Randy Schueller @ The Beauty Brains

How can Listerine claim to make your mouth “dentist clean?” Perry and I break it down for you in this week’s show. And…more beauty science news! Take our St. Patrick’s Day Beauty Science Quiz! Are these statements about Irish Spring soap true or false? Listen to the show for the answers. 1. The first Irish Spring […]

L'Oreal Buys Carol's Daughter Following Bankruptcy

L'Oreal Buys Carol's Daughter Following Bankruptcy


Jezebel

After its retail locations filed for bankruptcy earlier this year, beauty brand Carol's Daughter has been purchased by cosmetics titan L'Oreal. The black-owned company that specializes in products for black women, will join brands like Urban Decay and Kiehls as part of L'Oreal's US lineup.

Test and Keep L'Oreal Beauty Products for Free

Test and Keep L'Oreal Beauty Products for Free


The Balance

Get free makeup and skincare products when you join the L'Oreal Consumer Testing Program. You'll get to test new products and keep them for free.

Do anti-aging hair care products really work? Episode 130

Do anti-aging hair care products really work? Episode 130

by Randy Schueller @ The Beauty Brains

Hair and skin have some things in common but there’s one big difference: skin is alive and responds to so called “anti-aging” ingredients while hair is DEAD. Check out this encore episode where we give you the straight scoop on hair care products that claim to make your hair younger.   Click here for the our […]

L'Oréal Paris True Match Super-Blendable Makeup, Natural Beige, 1 fl. oz.
$10.95
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer, Light, 0.2 fl. oz.
$9.99
L'Oreal Paris Infallible Pro-Matte Foundation Makeup, 102 Shell Beige, 1 fl. oz.
$12.99
L'Oréal Paris Collagen Moisture Filler Night Creme, 1.7 oz.
$11.49
L'Oréal Paris Colour Riche Extraordinaire Lip Gloss, Nude Ballet, 0.18 fl. oz.
$9.99
L'Oréal Paris Colour Riche Lipstick, Blushing Berry, 0.13 oz.
$8.95
L'Oréal Paris Infallible Lip Pro Matte Gloss, Bare Attraction, 0.21 fl. oz.
$7.99
L'Oréal Paris Pure Clay Mask Purify and Mattify, 1.7 fl. oz.
$9.99
L'Oréal Paris Voluminous Lash Paradise Washable Mascara, Blackest Black, 0.28 fl. oz.
$8.99
L'Oréal Paris Age Perfect Cell Renewal Rosy Tone Moisturizer, 1.7 oz.
$19.99
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
$8.00
L'Oréal Paris True Match Super-Blendable Powder, Natural Beige, 0.33 oz.
$10.95
L'Oréal Paris Voluminous Million Lashes Mascara, Carbon Black, 0.29 fl. oz.
$8.95
Revlon Super Lustrous Lipstick, Pink Truffle
$7.99
L'Oreal Paris Cosmetics Infallible Pro-Matte Lip Gloss Set
$13.99
L'Oreal Paris Voluminous Original Mascara, Black Brown, 0.28 Fluid Ounce
$7.95
L'Oréal Paris Visible Lift Serum Absolute Foundation, Buff Beige, 1 fl. oz.
$14.95
L'Oreal Paris Age Perfect Hydra-Nutrition Golden Balm, 1.7 fl. oz.(Packaging May Vary)
$19.99
L'Oreal Paris Age Perfect Facial Night Cream
$17.99
L'Oréal Paris Infallible Pro-Glow Foundation, Creamy Natural, 1 fl. oz.
$10.99
L'Oréal Paris Infallible Never Fail Eyeliner, Black, 0.008 oz.
$8.95
L'Oreal Paris Cosmetics True Match Lumi Glotion Natural Glow Enhancer, Medium, 1.35 Fluid Ounce
$11.99
L'Oreal Magic Lumi Primer, Full Size, 0.68 Ounce
$12.95
L'Oréal Paris Revitalift Radiant Smoothing Cream Cleanser, 5 fl. oz.
$6.42
L'Oréal Paris Magic Skin Beautifier BB Cream, Light, 1 fl. oz.
$10.95
L'Oreal Paris Skin Care Pure Clay Cleanser, Detox & Brighten, 4.4 Fluid Oun
$5.99
L'Oréal Paris Brow Stylist Definer Pencil, Blonde, 0.003 oz.
$7.99
L'Oréal Paris True Match Loose Powder Mineral Foundation, Nude Beige, 0.35 oz.
$11.24
L'Oréal Paris Revitalift Anti-Wrinkle + Firming Face & Neck Cream, 1.7 fl. oz.
$9.88
L'Oréal Paris Infallible 24HR Shadow, Amber Rush, 0.12 oz.
$7.95
L'Oréal Paris Colour Riche Eye La Palette Eye Shadow, Nude, 0.62 oz.
$19.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Itude, 0.13 oz.
$5.99
L'Oréal Paris Infallible Blend Artist Foundation Blender
$7.99
Loreal Professionnel Serie Expert Vitamino Color A-OX Shampoo, 16.9 Fluid Ounce
$16.83
L'Oréal Paris True Match Lumi Healthy Luminous Makeup, N1-2 Soft Ivory/Classic Ivory, 1 fl. oz.
$12.95
L'Oréal Paris Superior Preference Permanent Hair Color, 4 Dark Brown
$9.99
L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara, Black, 0.33 fl. oz.
$10.95
L'Oreal Paris Hair Color Root Cover Up Hair Dye, Dark Blonde, 2 Ounce (Pack of 2) (Packaging May Vary)
$19.98
L'Oréal Paris Infallible Total Cover Foundation, Classic Ivory, 1 fl. oz.
$10.99
L'Oréal Paris Age Perfect Hydra-Nutrition SPF 30 Facial Oil, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Primer Mascara, Primer, 0.24 fl. oz.
$5.99
L'oreal Professional Series Expert Absolute Repair Lipidium Shampoo for Unisex, 16.9 Ounce
$16.80
Loreal Absolut Repair Lipidium Reconstructor Intensive Treatment Instant 3 Vials
$19.95
L'Oreal Paris True Match Super-Blendable Compact Makeup, Classic Ivory, 0.3 oz.
$12.95
L'Oréal Paris Revitalift Triple Power Concentrated Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Traction Red, 0.13 oz.
$8.99
L'Oreal Paris Go 360 Clean, Deep Cleansing Exfoliating Facial Scrub, 6.0 Ounce
$4.99
L'Oreal Professionnel Paris Vitamino Color Shampoo 8.45oz & Conditioner 5oz
$29.98
L'Oréal Paris Couleur Experte Hair Color + Hair Highlights, Light Golden Copper - Brown Ginger Twist
$14.99
L'Oréal Paris Colour Riche Balm, 819 Caramel Comfort, 0.1 oz.
$7.95
L'Oréal Paris Excellence Créme Permanent Hair Color, 4 Dark Brown
$8.99
L'Oréal Paris Men's Expert VitaLift Anti-Wrinkle & Firming Moisturizer, 1.6 fl. oz.
$10.99
L'Oréal Paris Infallible Pro-Matte Powder, True Beige, 0.31 oz.
$12.99
L'Oreal Paris Collagen Moisture Filler Facial Day Lotion SPF 15, All Skin Types
$16.74
L'Oréal Paris Revitalift Bright Reveal SPF 30 Moisturizer, 1 fl. oz.
$17.99
Loreal Revitalift Eye Cream 0.5 Ounce (14ml)
$12.43
L'Oreal Paris Cosmetics True Match Lumi Glow Amour Boosting Drops, Golden Hour, 0.47 Fluid Ounce
$11.99
L'Oreal Professional Serie Expert Absolut Repair Lipidium Masque, 16.89 Ounce
$44.00
L'Oréal Paris Revitalift Bright Reveal Dual Overnight Moisturizer, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Smoldering Eyeliner, Black, 0.087 oz. (Packaging May Vary)
$8.95
L'Oréal Paris Revitalift Bright Reveal Peel Pads, 30 count
$17.99
L'Oréal Paris Magic BB Cream Anti-Redness, 1 fl. oz.
$10.99
L'Oreal Paris Hydra Genius Daily Liquid Care, Normal/Oily Skin, 3.04 fl. oz.
$13.99
L'Oréal Paris Age Perfect Hydra Nutrition Advanced Skin Repair Daily Serum, 1 oz.
$19.99
L'Oréal Paris Hydra-Renewal Continuous Moisture Cream, 1.7 fl. oz.
$7.99
L'Oreal Paris Revitalift Anti Wrinkle + Firming Night Cream, 1.7 oz.
$17.99
L'Oréal Paris Infallible Pro-Matte Liquid Lipstick, Nudist, 0.21 fl. oz.
$7.99
L'Oréal Paris Hair Expert Extraordinary Transforming Oil-in-Cream, 5.1 fl. oz. (Packaging May Vary)
$6.99
L'Oreal Paris Cosmetics True Match Lumi Glow Nude Highlighter Palette, Sun-Kissed, 0.26 Ounce
$11.99
L'Oréal Paris Voluminous Butterfly Lengthening Washable Mascara, Blackest Black, 0.22 fl. oz.
$8.99
L'Oreal Professional Serie Expert Absolute Repair Lipidium Conditioner, 25.36 Fl Oz
$22.10
L'Oréal Paris EverSleek Sulfate Free Keratin Caring Conditioner, 8.5 fl. oz.
$6.99
L'Oréal Paris EverPure Sulfate Free Volume Shampoo, 8.5 fl. oz.
$6.99
L'Oréal Paris Revitalift Triple Power Intensive Anti-Aging Day Moisturizer, 1.7 oz. (Packaging May Vary)
$24.99
L'oreal Paris Colour Riche Glossy Balm, 270 Petite Plum, 0.09 Ounce
$7.99
L'Oréal Paris Voluminous Original Curved Brush Mascara, Black, 0.28 fl. oz.
$7.95
L'Oréal Paris Voluminous False Fiber Lashes Mascara, Blackest Black, 0.34 fl. oz.
$8.95
L'Oréal Paris Voluminous Original Carbon Black Waterproof Mascara, 0.23 fl. oz.
$7.95
L'Oréal Paris Root Rescue Hair Color, 7 Dark Blonde
$6.99
L'Oréal Paris Go 360° Clean Cleanser Sensitive Skin, 6 fl. oz.
$4.99
L'Oreal Paris Visible Lift Smooth Makeup, Absolute Buff Beige, 0.85 Fluid Ounce
$15.95
L'Oreal Paris Age Perfect Cell Renewal Facial Day Cream SPF 15
$24.99
L'Oréal Paris Age Perfect Cell Renewal Golden Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Ideal Clean Makeup Removing Towlettes, 25 ct.
$4.99
L'Oréal Paris Advanced Hairstyle AIR DRY IT Undone Style Cream, 5.1 fl. oz.
$4.99
L'Oréal Paris Touch on Highlights Customizable Highlights, H50 Toasted Almond
$12.99
L'Oreal Paris EverPure Sulfate-Free Color Care System Moisture, DUO set Shampoo + Conditioner
$16.95
L'Oreal Paris Hair Expertise OleoTherapy All Perfecting Oil Essence, 3.4 Fluid Ounce
$12.99
L'Oreal Paris RevitaLift Double Lifting Face Treatment
$13.97
L'Oreal Paris True Match Blush, Tender Rose, 0.21 Ounces
$10.95
L'Oreal Paris Cosmetics True Match Lumi Shimmerista Highlighting Powder, Moonlight, 0.28 Ounce
$11.99
L'Oréal Paris Voluminous Superstar Washable Mascara, Black, 0.41 fl. oz.
$9.99
L'Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heatspray, 5.7 fl. oz.
$5.12
L'Oreal Paris RevitaLift Triple Power Eye Treatment, 0.5 Fluid Ounce
$24.99
L'Oreal Paris Cosmetics Infallible Pro Glow Concealer, Natural Beige, 0.21 Fluid Ounce
$8.99
L'Oréal Paris True Match Lumi Cushion Foundation, N2 Classic Ivory, 0.51 oz.
$14.99
L'Oreal Paris Age Perfect Hydra-Nutrition Facial Day/Night Cream 1.7 FL OZ
$13.99
L'Oréal Paris Brow Stylist Brow Plumper, Medium to Dark, 0.27 fl. oz.
$8.99
L'Oréal Paris Infallible PAINTS/LIPS Metallic, Moon Lust, 0.27 fl. oz.
$7.99
L'Oréal Paris Feria Permanent Hair Color, 36 Chocolate Cherry (Deep Burgundy Brown)
$9.99
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