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World’s Best Airport Coffee Shops

by Shitika Anand @ PretAirporter

Layover times are too short for a mediocre cup of coffee, or for an overpriced cup of joe.

Peugeot adopts Swaven’s Where To Buy solution for its video campaign

by Johanna Toiviainen @ Swaven

Peugeot recently ran a video campaign during the ‘week of tires’ in France with a special offer of -50% on the second tire bought. In order to help consumers rapidly find their way to the closest dealers, Peugeot integrated Swaven’s Where To Buy solution in its video. When a user clicks on the button appearing on the video, the solution geo-localises him/her and shows, in real-time, a list of dealers in the vicinity where the tires can be bought and changed. By directing the consumer in one click towards the shops to finalise purchase, the brand not only improves customer experience but also considerably increases the chances for conversion. Each extra click needed from the user to find their way to the right place induces an average of 30 to...

Ultimate Guide To Duty-Free Shopping At All Thailand Airports

by Shitika Anand @ PretAirporter

The travel-exclusive beauty products you need to get your hands on before approaching baggage claim in Thailand.

lookfantastic International

lookfantastic International


lookfantastic International

L'Oreal Paris cosmetics and hair care products have finally arrived at Lookfantastic.com. Shop the collection of makeup, skincare and hair care from L'Oreal Paris.

L'Oreal Paris

L'Oreal Paris


Well.ca

Buy L'Oreal Paris products at Well.ca

Intersport and Krys use Swaven’s Where To Buy technology to drive traffic into stores

by Johanna Toiviainen @ Swaven

Shoppable content is not only reserved for product brands. Multi-brand retailers can also profit from Swaven’s Where To Buy technology to drive consumers to their online and physical stores. The solution boosts the results of special offers and campaigns during peak sales periods but also always-on marketing activities throughout the year when pushing messages to different audiences. Intersport, the world’s leading sporting goods retailer and Krys Group, leading French optical retailer group, have already started running shoppable video campaigns with Swaven’s unique Where To Buy technology.   Digital at the service of bricks and mortar   Present in 66 countries with 5.500 stores, Intersport keeps developing its activities and its distribution network around the world. In France, the group continued to expand last year with over 40 new/enlarged stores and...

Swaven makes your ‘Soldes’ shoppable

by Johanna Toiviainen @ Swaven

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video – How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven’s Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays...

L'Oréal Just Made a Big Move Towards Greener Beauty Products

L'Oréal Just Made a Big Move Towards Greener Beauty Products


InStyle.com

Green beauty fans will approve.

Alibaba’s Jack Ma Invited to Bid for L’Oreal’s The Body Shop

Alibaba’s Jack Ma Invited to Bid for L’Oreal’s The Body Shop


Investopedia

The L'Oreal-owned ethical cosmetics pioneer has struggled as the number of its competitors rises.

How brands can drive traffic to their retailers from social media

by Johanna Toiviainen @ Swaven

Social media represents a valuable channel for brand commerce. Messages can be targeted based on different audience profiles and users often already have a certain affinity towards the brands they are following, which makes it easier to catch their attention. By making their contents shoppable on social media, brands help their audiences to easily find their products. This in turn allows brands to get direct results from their ad campaigns. The advantages go both ways. Social media platforms are suggesting more and more ways for brands and retailers to advertise and to offer shoppable content, to sell online. But did you know there is also an easy way for brands to drive traffic from social media to their physical stores and to their whole distribution network? A solution that gives...

Flying through LAX? Check out this pop-up Miansai shop on wheels

by Tess Harold @ PretAirporter

Classic Americana accessories brand Miansai is making its airport debut at LAX.

L oreal Store 2017 | Online Shopping at Namshi UAE

L oreal Store 2017 | Online Shopping at Namshi UAE


Namshi

Official Retail Store for L oreal Shoes, Clothes, Bags & Accessories for Women, Men and Kids, L oreal Online Shopping in Dubai, Abu Dhabi - UAE - ✓ Free Next Day Delivery ✓ 14-day Exchange, ✓ Cash On Delivery!

What went wrong for The Body Shop?

What went wrong for The Body Shop?


BBC News

With French owner L'Oreal wanting to put The Body Shop up for sale, BBC News asks what's gone wrong at the UK cosmetics chain?

Grab your shopping bags: L’Oréal Paris welcomes the Chinese New Year in style

Grab your shopping bags: L’Oréal Paris welcomes the Chinese New Year in style


PretAirporter

L’Oréal Paris is wooing Chinese travellers with a celebration of beauty which includes a new digital experience and limited editions.

Body Shop owner defends selling to L'Oreal

Body Shop owner defends selling to L'Oreal


CosmeticsDesign-Europe.com

Body Shop founder Anita Roddick says that the sale of the business to L'Oreal was the right thing to do, stressing that the French cosmetic giant is an 'honourable' company to do business with.

Black Friday, Cyber Monday, Singles’ Day, Christmas – have you made your brand contents shoppable to boost your peak sales?

by Johanna Toiviainen @ Swaven

Summer vacation is at its end and brands are preparing their marketing campaigns for the next peak sales dates. Black Friday, Cyber Monday, Singles’ Day and Christmas offer many important opportunities for brands to reach out to their customers worldwide with compelling marketing content to boost sales. Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m, with consumers going on to spend 50% more on the Monday before Christmas than in 2015. According to Toluna about 15 million French people participated in Black Friday, 3.7 million more than in 2015. On Cyber Monday, 9.9% of French customers said they bought online at a reduced price, which...

Me, myself and Ipsa: The Japanese skincare range that likes to get personal

by Clare Austin @ PretAirporter

With the first Ipsa travel shopping counter due to open in Asia early next year, we take a look at the cult Japanese skincare brand that treats us all as individuals.

Groupe SEB deploys Swaven’s Where To Buy in display advertising to boost its always-on marketing strategy

by Johanna Toiviainen @ Swaven

Following a successful collaboration for videos of Rowenta and Calor brands in France, Groupe SEB, leader in small domestic equipment, continues to integrate Swaven’s Where To Buy solution into its media campaigns. Today, more than 36 million French consumers shop or search for products online according to Médiamétrie. For Groupe SEB, the necessity to offer an optimised purchase path from all digital touch points seems therefore obvious. As the creator and the unique provider of Where To Buy in-banner format for video and display ads, Swaven has met Groupe SEB’s needs since 2015 for several brands such as Rowenta, Calor, Tefal, SEB and Moulinex. Whether it’s a video or a banner, the principle is the same. A call-to-action “where to buy” is presented on the advertisement. By clicking on it,...

Roddick nets £130m from Body Shop sale

Roddick nets £130m from Body Shop sale


the Guardian

Anita Roddick, the campaigning businesswoman behind the Body Shop, made £130m yesterday when she agreed to sell the high street cosmetics chain to L'Oréal, the French beauty group.

L'Oreal Majirel 50ml

L'Oreal Majirel 50ml


Default Store View

L'Oréal Majirel is a permanent hair colour range that provides up to 100% grey coverage and guarantees rich, deep, vibrant colour and long lasting durable coverage with superior resistance to fading. If you’re looking for a quality permanent hair colour range that also restores and protects natural hair fibre, shop L'Oréal Majirel online at Salons Direct today.For best results use with L'Oréal Creme Oxydant.

Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

by Johanna Toiviainen @ Swaven

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the...

L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

by Johanna Toiviainen @ Swaven

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives...

L’Oréal Masters Multiculturalism

L’Oréal Masters Multiculturalism


Harvard Business Review

The cosmetics giant manages to be very global—yet very French.

SHOP NOW: Michael Kors designs exclusive capsule collection for DFS

by Tess Harold @ PretAirporter

Luxury travel retailer DFS has joined forces with Michael Kors to create a covetable capsule collection.

L'Oreal Does Test On Animals And Is Misleading Us About It

L'Oreal Does Test On Animals And Is Misleading Us About It


Cruelty-Free Kitty

Is L'Oreal cruelty-free? Find out how L'Oreal is lying to their customers about their animal testing policy.

A beautiful partnership with L’Oréal Paris

A beautiful partnership with L’Oréal Paris


Designit

L’Oréal is one of the biggest names in the world of beauty and cosmetics, with annual sales of over 22 billion euros. Designit and L’Oréal have been working together for more than two years to take their brand to the next level: selling not just products, but an experience.

Where To Buy: The shortest path from desire to purchase

by Johanna Toiviainen @ Swaven

75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks are essential channels in conveying brand messages, the visibility comes often with a cost for which ROI is hard to measure. To meet the need for concrete KPIs from advertising campaigns and to allow brands to easily connect consumers with their resellers, Swaven, The Brand Commerce Company, invented Where To Buy, the shortest path from purchase intent to shopping basket. Laurent Quatrefages, Swaven’s co-founder and CEO explains:     What is Where To Buy for? LQ: Where To Buy shortens the path between the different contact points that a brand initiates with its consumers, and the purchase of their products from resellers. It reduces customer acquisition costs and increases...

L'Oréal Paris True Match Super-Blendable Makeup, Natural Beige, 1 fl. oz.
$10.95
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer, Light, 0.2 fl. oz.
$9.99
L'Oreal Paris Infallible Pro-Matte Foundation Makeup, 102 Shell Beige, 1 fl. oz.
$12.99
L'Oréal Paris Collagen Moisture Filler Night Creme, 1.7 oz.
$11.49
L'Oréal Paris Colour Riche Extraordinaire Lip Gloss, Nude Ballet, 0.18 fl. oz.
$9.99
L'Oréal Paris Colour Riche Lipstick, Blushing Berry, 0.13 oz.
$8.95
L'Oréal Paris Infallible Lip Pro Matte Gloss, Bare Attraction, 0.21 fl. oz.
$7.99
L'Oréal Paris Pure Clay Mask Purify and Mattify, 1.7 fl. oz.
$9.99
L'Oréal Paris Voluminous Lash Paradise Washable Mascara, Blackest Black, 0.28 fl. oz.
$8.99
L'Oréal Paris Age Perfect Cell Renewal Rosy Tone Moisturizer, 1.7 oz.
$19.99
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
$8.00
L'Oréal Paris True Match Super-Blendable Powder, Natural Beige, 0.33 oz.
$10.95
L'Oréal Paris Voluminous Million Lashes Mascara, Carbon Black, 0.29 fl. oz.
$8.95
Revlon Super Lustrous Lipstick, Pink Truffle
$7.99
L'Oreal Paris Cosmetics Infallible Pro-Matte Lip Gloss Set
$13.99
L'Oreal Paris Voluminous Original Mascara, Black Brown, 0.28 Fluid Ounce
$7.95
L'Oréal Paris Visible Lift Serum Absolute Foundation, Buff Beige, 1 fl. oz.
$14.95
L'Oreal Paris Age Perfect Hydra-Nutrition Golden Balm, 1.7 fl. oz.(Packaging May Vary)
$19.99
L'Oreal Paris Age Perfect Facial Night Cream
$17.99
L'Oréal Paris Infallible Pro-Glow Foundation, Creamy Natural, 1 fl. oz.
$10.99
L'Oréal Paris Infallible Never Fail Eyeliner, Black, 0.008 oz.
$8.95
L'Oreal Paris Cosmetics True Match Lumi Glotion Natural Glow Enhancer, Medium, 1.35 Fluid Ounce
$11.99
L'Oreal Magic Lumi Primer, Full Size, 0.68 Ounce
$12.95
L'Oréal Paris Revitalift Radiant Smoothing Cream Cleanser, 5 fl. oz.
$6.42
L'Oréal Paris Magic Skin Beautifier BB Cream, Light, 1 fl. oz.
$10.95
L'Oreal Paris Skin Care Pure Clay Cleanser, Detox & Brighten, 4.4 Fluid Oun
$5.99
L'Oréal Paris Brow Stylist Definer Pencil, Blonde, 0.003 oz.
$7.99
L'Oréal Paris True Match Loose Powder Mineral Foundation, Nude Beige, 0.35 oz.
$11.24
L'Oréal Paris Revitalift Anti-Wrinkle + Firming Face & Neck Cream, 1.7 fl. oz.
$9.88
L'Oréal Paris Infallible 24HR Shadow, Amber Rush, 0.12 oz.
$7.95
L'Oréal Paris Colour Riche Eye La Palette Eye Shadow, Nude, 0.62 oz.
$19.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Itude, 0.13 oz.
$5.99
L'Oréal Paris Infallible Blend Artist Foundation Blender
$7.99
Loreal Professionnel Serie Expert Vitamino Color A-OX Shampoo, 16.9 Fluid Ounce
$16.83
L'Oréal Paris True Match Lumi Healthy Luminous Makeup, N1-2 Soft Ivory/Classic Ivory, 1 fl. oz.
$12.95
L'Oréal Paris Superior Preference Permanent Hair Color, 4 Dark Brown
$9.99
L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara, Black, 0.33 fl. oz.
$10.95
L'Oreal Paris Hair Color Root Cover Up Hair Dye, Dark Blonde, 2 Ounce (Pack of 2) (Packaging May Vary)
$19.98
L'Oréal Paris Infallible Total Cover Foundation, Classic Ivory, 1 fl. oz.
$10.99
L'Oréal Paris Age Perfect Hydra-Nutrition SPF 30 Facial Oil, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Primer Mascara, Primer, 0.24 fl. oz.
$5.99
L'oreal Professional Series Expert Absolute Repair Lipidium Shampoo for Unisex, 16.9 Ounce
$16.80
Loreal Absolut Repair Lipidium Reconstructor Intensive Treatment Instant 3 Vials
$19.95
L'Oreal Paris True Match Super-Blendable Compact Makeup, Classic Ivory, 0.3 oz.
$12.95
L'Oréal Paris Revitalift Triple Power Concentrated Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Traction Red, 0.13 oz.
$8.99
L'Oreal Paris Go 360 Clean, Deep Cleansing Exfoliating Facial Scrub, 6.0 Ounce
$4.99
L'Oreal Professionnel Paris Vitamino Color Shampoo 8.45oz & Conditioner 5oz
$29.98
L'Oréal Paris Couleur Experte Hair Color + Hair Highlights, Light Golden Copper - Brown Ginger Twist
$14.99
L'Oréal Paris Colour Riche Balm, 819 Caramel Comfort, 0.1 oz.
$7.95
L'Oréal Paris Excellence Créme Permanent Hair Color, 4 Dark Brown
$8.99
L'Oréal Paris Men's Expert VitaLift Anti-Wrinkle & Firming Moisturizer, 1.6 fl. oz.
$10.99
L'Oréal Paris Infallible Pro-Matte Powder, True Beige, 0.31 oz.
$12.99
L'Oreal Paris Collagen Moisture Filler Facial Day Lotion SPF 15, All Skin Types
$16.74
L'Oréal Paris Revitalift Bright Reveal SPF 30 Moisturizer, 1 fl. oz.
$17.99
Loreal Revitalift Eye Cream 0.5 Ounce (14ml)
$12.43
L'Oreal Paris Cosmetics True Match Lumi Glow Amour Boosting Drops, Golden Hour, 0.47 Fluid Ounce
$11.99
L'Oreal Professional Serie Expert Absolut Repair Lipidium Masque, 16.89 Ounce
$44.00
L'Oréal Paris Revitalift Bright Reveal Dual Overnight Moisturizer, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Smoldering Eyeliner, Black, 0.087 oz. (Packaging May Vary)
$8.95
L'Oréal Paris Revitalift Bright Reveal Peel Pads, 30 count
$17.99
L'Oréal Paris Magic BB Cream Anti-Redness, 1 fl. oz.
$10.99
L'Oreal Paris Hydra Genius Daily Liquid Care, Normal/Oily Skin, 3.04 fl. oz.
$13.99
L'Oréal Paris Age Perfect Hydra Nutrition Advanced Skin Repair Daily Serum, 1 oz.
$19.99
L'Oréal Paris Hydra-Renewal Continuous Moisture Cream, 1.7 fl. oz.
$7.99
L'Oreal Paris Revitalift Anti Wrinkle + Firming Night Cream, 1.7 oz.
$17.99
L'Oréal Paris Infallible Pro-Matte Liquid Lipstick, Nudist, 0.21 fl. oz.
$7.99
L'Oréal Paris Hair Expert Extraordinary Transforming Oil-in-Cream, 5.1 fl. oz. (Packaging May Vary)
$6.99
L'Oreal Paris Cosmetics True Match Lumi Glow Nude Highlighter Palette, Sun-Kissed, 0.26 Ounce
$11.99
L'Oréal Paris Voluminous Butterfly Lengthening Washable Mascara, Blackest Black, 0.22 fl. oz.
$8.99
L'Oreal Professional Serie Expert Absolute Repair Lipidium Conditioner, 25.36 Fl Oz
$22.10
L'Oréal Paris EverSleek Sulfate Free Keratin Caring Conditioner, 8.5 fl. oz.
$6.99
L'Oréal Paris EverPure Sulfate Free Volume Shampoo, 8.5 fl. oz.
$6.99
L'Oréal Paris Revitalift Triple Power Intensive Anti-Aging Day Moisturizer, 1.7 oz. (Packaging May Vary)
$24.99
L'oreal Paris Colour Riche Glossy Balm, 270 Petite Plum, 0.09 Ounce
$7.99
L'Oréal Paris Voluminous Original Curved Brush Mascara, Black, 0.28 fl. oz.
$7.95
L'Oréal Paris Voluminous False Fiber Lashes Mascara, Blackest Black, 0.34 fl. oz.
$8.95
L'Oréal Paris Voluminous Original Carbon Black Waterproof Mascara, 0.23 fl. oz.
$7.95
L'Oréal Paris Root Rescue Hair Color, 7 Dark Blonde
$6.99
L'Oréal Paris Go 360° Clean Cleanser Sensitive Skin, 6 fl. oz.
$4.99
L'Oreal Paris Visible Lift Smooth Makeup, Absolute Buff Beige, 0.85 Fluid Ounce
$15.95
L'Oreal Paris Age Perfect Cell Renewal Facial Day Cream SPF 15
$24.99
L'Oréal Paris Age Perfect Cell Renewal Golden Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Ideal Clean Makeup Removing Towlettes, 25 ct.
$4.99
L'Oréal Paris Advanced Hairstyle AIR DRY IT Undone Style Cream, 5.1 fl. oz.
$4.99
L'Oréal Paris Touch on Highlights Customizable Highlights, H50 Toasted Almond
$12.99
L'Oreal Paris EverPure Sulfate-Free Color Care System Moisture, DUO set Shampoo + Conditioner
$16.95
L'Oreal Paris Hair Expertise OleoTherapy All Perfecting Oil Essence, 3.4 Fluid Ounce
$12.99
L'Oreal Paris RevitaLift Double Lifting Face Treatment
$13.97
L'Oreal Paris True Match Blush, Tender Rose, 0.21 Ounces
$10.95
L'Oreal Paris Cosmetics True Match Lumi Shimmerista Highlighting Powder, Moonlight, 0.28 Ounce
$11.99
L'Oréal Paris Voluminous Superstar Washable Mascara, Black, 0.41 fl. oz.
$9.99
L'Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heatspray, 5.7 fl. oz.
$5.12
L'Oreal Paris RevitaLift Triple Power Eye Treatment, 0.5 Fluid Ounce
$24.99
L'Oreal Paris Cosmetics Infallible Pro Glow Concealer, Natural Beige, 0.21 Fluid Ounce
$8.99
L'Oréal Paris True Match Lumi Cushion Foundation, N2 Classic Ivory, 0.51 oz.
$14.99
L'Oreal Paris Age Perfect Hydra-Nutrition Facial Day/Night Cream 1.7 FL OZ
$13.99
L'Oréal Paris Brow Stylist Brow Plumper, Medium to Dark, 0.27 fl. oz.
$8.99
L'Oréal Paris Infallible PAINTS/LIPS Metallic, Moon Lust, 0.27 fl. oz.
$7.99
L'Oréal Paris Feria Permanent Hair Color, 36 Chocolate Cherry (Deep Burgundy Brown)
$9.99
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