Cosmetics giant readies to offload ethical beauty chain after decade of decline as private equity firms and South Korean conglomerate look to buy
by Hilary Milnes @ Digiday
Mon Sep 25 21:00:17 PDT 2017
M.Gemi is mining customer data from the transactions made in stores, a process that both informs its design and production team as well as improves the personalized customer relationship.
The post How M.Gemi turned its physical stores into data troves appeared first on Digiday.
by Jessica Schiffer @ Digiday
Sun Sep 24 21:00:40 PDT 2017
CollegeFashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus “Style Gurus.” The free courses will explore everything from media to marketing, and will be taught by industry talents from parent company Clique Media Group, WGSN and more.
The post CollegeFashionista launches an online fashion education program appeared first on Digiday.
L'Oréal says it wants to take a “pragmatic” approach to its online selling, as it looks to become “a leader in digital beauty”.
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A pioneer of ethical consumerism, wedded to a corporate giant with a questionable record? The lessons of a decade ago should be ringing alarm bells.
L’Oreal becomes the latest global advertiser to cozy up to Amazon’s ad business.
by Thomas Hobbs @ Marketing Week
Wed Sep 20 06:50:07 PDT 2017
The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.
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