Try not to scream (or faint) with excitement, dear makeup addicts. Word around town is that L'Oréal Paris is teaming up with French fashion house
by RhythmOne @ Digiday
Tue Sep 26 07:40:30 PDT 2017
The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne.
The post State of the Industry: Innovating to meet publishing’s programmatic challenges appeared first on Digiday.
by Max Willens @ Digiday
Tue Sep 26 21:00:38 PDT 2017
The program offers deals at over 1,000 retailers, including Best Buy and TGI Fridays, and a chance to win tickets to Time Inc. events.
L’Oreal becomes the latest global advertiser to cozy up to Amazon’s ad business.
The cosmetics industry is embracing new technologies, as it attempts to attract a new wave of digital natives
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by AppNexus @ Digiday
Tue Sep 26 21:03:01 PDT 2017
Over the past two years header bidding has transformed the publisher business model, while trader technology has grown stale and undifferentiated. But the buy-side could headed toward a similar transformation. Sponsored content by AppNexus
The post Is trading technology poised for a header bidding-style disruption? appeared first on Digiday.
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by Lucinda Southern @ Digiday
Tue Sep 26 21:00:05 PDT 2017
Bauer said its branded videos are getting 10 times as many interactions as its unbranded videos.
The post Bauer Media tries to prove its ads work using shoppable videos appeared first on Digiday.
The Content Strategist
By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.
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