Cosmetics1.us

Loreal Cmo

Sébastien Garcin est nommé chief marketing officer de l'Oréal

Sébastien Garcin est nommé chief marketing officer de l'Oréal


http://www.e-marketing.fr/

Sébastien Garcin est nommé chief marketing officer de l'Oréal

KidZania Delhi partners Colors & Nickelodeon

by mxmadmin @ MxMIndia

Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids

A Look Inside w/ Unilever (Rob Candelino)

by Agata Monica @ Modern Marketing Xchange

We chatted with Rob Candelino, VP Marketing at Unilever about the status of the industry and what Unilever has been up to. Hear more from Rob at MMS During Ad Week in NYC on 9/26. MMX: What is Unilever working on that you’re excited about?  Rob: Without question it’s the Unilever Sustainable Living Plan and [&hellip

The post A Look Inside w/ Unilever (Rob Candelino) appeared first on Modern Marketing Xchange.

Guerrilla street cred

by Strategy Staff @ strategy

Shoppers entered a glass-sided truck to play a game and have a chance to open a plexi box to receive ...

Key Questions to Ask About Your Content Personalization Strategy

by Marissa Sternberg, Senior Director of Marketing @

For leading organizations, the business case for content personalization is loud and clear—Boston Consulting Group (BCG) reports brands that create personalized content experiences are seeing rapid shifts in ROI, including 6-10% revenue increases over brands that don’t personalize content. Over the next five years, content marketing personalization will be responsible for an $800 billion revenue […]

The post Key Questions to Ask About Your Content Personalization Strategy appeared first on .

Video: The recipe for people-based marketing success

by LiveIntent @ Digiday

Healthy marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here's the recipe for success! Sponsored content by LiveIntent

The post Video: The recipe for people-based marketing success appeared first on Digiday.

The Downside of Not Personalizing Content

by Steve Sachs @

Heightened U.S. politics over the past year has stirred some debate about personalization. Critics contend that, because political content may be based on clicks, likes, dislikes and shares, it skews to the individual values of consumers, creating sheltered online universes of messages and interactions and limiting information that could make them better informed. Whatever one […]

The post The Downside of Not Personalizing Content appeared first on .

Contraceptive brand review prediction

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Contraceptive brand review prediction appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Gatorade Settles with California Over Dissing Water in Mobile Game

by Patty Odell @ Chiefmarketer

Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults.

The post Gatorade Settles with California Over Dissing Water in Mobile Game appeared first on Chiefmarketer.

Kommentar zu „Sicherheitsorientiert und langweilig“ – Cristián Gálvez über die Deutschen, ihren Wahlkampf und falsche Fragen von Anneliese Thie

by Anneliese Thie @ Kommentare für absatzwirtschaft

Ich bin sehr traurig über das wohltemperierte Geplänkel das sich Angela Merkel und Martin Schulz geliefert haben. Warum ist Martin Schulz so mutlos, weil er seiner Partei die GroKo nicht verbauen will?

How L’Oréal builds genuine connections with beauty shoppers

How L’Oréal builds genuine connections with beauty shoppers


Pinterest for Business

We’re at a tipping point for digital marketing. Our tools keep getting better: more precise, more focused, more powerful. But our audience has become more sophisticated, too. L’Oréal USA CMO Marie Gulin-Merle shares how the beauty giant stays connected with beauty shoppers.

Video Guide to The New CMO Club Digital Platform

by Pete Krainik @ The CMO Club

Learn how to use the great features of the new CMO Club Digital Platform!

The post Video Guide to The New CMO Club Digital Platform appeared first on The CMO Club.

#HUBCES: Smart Home and Connected Health

by dev @ HUB Institute – Digital Think Tank

This week, the CES (Consumer Electronics Show) is the main event for the worldwide technology lovers. Many products and services innovations are unveiled here every year. The 2 biggest 2016...

The post #HUBCES: Smart Home and Connected Health appeared first on HUB Institute - Digital Think Tank.

Einflussnahme, Fake-News, Dark-Ads: Facebook verschärft Regeln für politische Werbung

Einflussnahme, Fake-News, Dark-Ads: Facebook verschärft Regeln für politische Werbung

by Linda Gondorf @ absatzwirtschaft

Facebook wird die Werbeanzeigen, mit denen sich mutmaßlich russische Drahtzieher in die Innenpolitik der USA eingemischt haben, dem US-Kongress offenlegen. Einer allgemeinen Veröffentlichung stünden aber gesetzliche Einschränkungen für die Offenlegung von Profil-Informationen im Wege, betonte das weltgrößte Online-Netzwerk in einem Blogeintrag am Donnerstag.

Just don’t fake it…

by Rudy Balat @ HUB Institute – Digital Think Tank

A point of view on Millennials and Digital repositioning Starting in 2017, for the first time, the media investment in Digital will be higher than traditional TV’s*. This historical shift...

The post Just don’t fake it… appeared first on HUB Institute - Digital Think Tank.

L'Oréal Deutschland: CMO Eva Henry-Künne geht, Philipp Markmann übernimmt

L'Oréal Deutschland: CMO Eva Henry-Künne geht, Philipp Markmann übernimmt


HORIZONT

Wechsel an der Marketingspitze von L'Oréal Deutschland: Eva Henry-Künne, seit 2015 CMO des Kosmetikonzerns, verlässt das Unternehmen mit bislang unbekanntem Ziel. Ihr Nachfolger wird Eigengewächs Philipp Markmann.

Webinars Engage Prospects for Iron Mountain and Recall

by Beth Negus Viveiros @ Chiefmarketer

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

The post Webinars Engage Prospects for Iron Mountain and Recall appeared first on Chiefmarketer.

The CMO Solutions Clubhouse goes LIVE!

by Pete Krainik @ The CMO Club

The CMO Solutions Clubhouse engages senior marketing executives, thought leaders and topic experts to deliver customized, compelling and distilled content. Click below to access the CMO Solutions Clubhouse! Click to access

The post The CMO Solutions Clubhouse goes LIVE! appeared first on The CMO Club.

An Employer Guide to Investing in Talent

by Erica Price Burns @ GA Blog

This piece has been adapted from Talent Economy. Read General Assembly and Whiteboard Advisors’ full white paper, Investing in Talent, here (PDF). Amid complex external and economic pressures, companies must face the reality that the nature of business is changing. The pace of technological change continues to accelerate, and in an era in which the shelf […]

The post An Employer Guide to Investing in Talent appeared first on GA Blog.

If you’re in an agency holding company, there’s an ad review you should know about

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post If you’re in an agency holding company, there’s an ad review you should know about appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Biotech Company Issues Media Engagement RFP

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Biotech Company Issues Media Engagement RFP appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Trends 2016: Looking Further with Ford

by Claire Matz @ HUB Institute – Digital Think Tank

For the fourth year in a row, Ford has just released its key trends for 2016 in a study developed by Ford global trend and futuring manager, Sheryl Connelly. The...

The post Trends 2016: Looking Further with Ford appeared first on HUB Institute - Digital Think Tank.

The 6 challenges of Digital Transformation by HUB INSTITUTE

by dev @ HUB Institute – Digital Think Tank

The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as soon as possible. Digital disruption...

The post The 6 challenges of Digital Transformation by HUB INSTITUTE appeared first on HUB Institute - Digital Think Tank.

WEBINAR: Supercharge Your Content Marketing with Personalization

by Mallory Beck, Head of Events @

Personalization drives results. Marketers that deliver personalized experiences see double digit returns in engagement and campaign performance. However, this puts a burden on the marketing team to produce the massive amount and variety of content required. So how do successful marketers create content that powers personalized experiences at scale? Watch the webinar on-demand as OneSpot […]

The post WEBINAR: Supercharge Your Content Marketing with Personalization appeared first on .

Recreating the intuitive online experience in stores

by Claire Matz @ HUB Institute – Digital Think Tank

Nowadays, the connected store addresses two main goals: it helps deliver an optimal consumer experience and enables marketing teams to gather valuable useful data. Today, it is possible to acquire...

The post Recreating the intuitive online experience in stores appeared first on HUB Institute - Digital Think Tank.

L'Oreal USA elevates CMO - Marketing & Advertising Agency New Business Leads | Ratti Report

L'Oreal USA elevates CMO - Marketing & Advertising Agency New Business Leads | Ratti Report


Marketing & Advertising Agency New Business Leads | Ratti Report

Steve’s breakdown: They just hired Digitas for media last month so keep an eye on creative all around the globe as Marc introduces himself to their CMOs worldwide. Here’s his email: mspeichert@us.loreal.com NEW YORK, NY: Marc Speichert has been named CMO Leader for the L’Oreal Group, effective immediately. Mr. Speichert joined L’Oreal USA in 2010 in the newly-created …

L’Oréal names Marc Speichert new global CMO

L’Oréal names Marc Speichert new global CMO


CosmeticsDesign-Europe.com

L’Oréal has promoted Marc Speichert to global chief marketing officer, highlighting the work he has done in Americas having only been promoted to CMO there, four months ago.

From Information to Wisdom: The CMO Show with Viveka Weiley and Kalpana Vignehsa

by Megan Wright @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

There are 3.5 billion searches on Google every day. If you’re in the business of providing information, how do you compete? The answer according to CHOICE’s Head of New Things Viveka Weiley and Design Ethnographer Kalpana Vignehsa is to disrupt yourself. Buying a major appliance like a fridge or washing machine has never been easier.

The post From Information to Wisdom: The CMO Show with Viveka Weiley and Kalpana Vignehsa appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

Apple Iterates. What’s Important for Marketers?

by The Drum @ Insights

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new products, Apple iterated on its product lines with compelling additional features pushing users to upgrade. […]

The post Apple Iterates. What’s Important for Marketers? appeared first on Insights.

Rückkehr in den Beauty-Sektor: Tina Müller wird Chefin von Douglas

Rückkehr in den Beauty-Sektor: Tina Müller wird Chefin von Douglas

by Sarah Hölting @ absatzwirtschaft

Gestern sickerte bereits durch, dass Opel seine Marketingchefin Tina Müller verliert. Jetzt ist klar, wohin es die 49-Jährige treibt: zu Deutschlands größter Parfümeriekette Douglas. Ihre Rolle ist dabei keine geringere als die des CEOs.

Ex-Gap & Revlon Exec Takes CMO Gig in California

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Ex-Gap & Revlon Exec Takes CMO Gig in California appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Kyoorius Designyatra is back in Goa

by mxmadmin @ MxMIndia

Kyoorius Designyatra is the biggest annual conference on design and innovation

The CMO Show: Grant Torrie on knowing your audience

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

How do you get to know a digital audience of over two million? Fairfax New Zealand’s Grant Torrie had to do just that. How well do you really know your audience? Do you understand what they want, why they follow you and how to connect with them? The task of building an audience is not

The post The CMO Show: Grant Torrie on knowing your audience appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

Cracking the Girl Code to Tech Success

by Laura Leebove @ GA Blog

Coding knowledge can be used to do more than build a great website or land a lucrative job. It also has the power to inspire personal growth and shine a light on social issues. Andrea Gonzales and Sophie Houser learned this firsthand when the video game they created, Tampon Run — in which players throw tampons at […]

The post Cracking the Girl Code to Tech Success appeared first on GA Blog.

Soft-drink maker Lucozade now creates half its UK ads in-house

by Seb Joseph @ Digiday

Lucozade Ribena Suntory’s digital boss insists that its in-house team won’t replace agencies.

The post Soft-drink maker Lucozade now creates half its UK ads in-house appeared first on Digiday.

The CMO Show: Ariel Shimoni on the state of VR marketing

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

How do you get audiences excited about your branded virtual reality content? VR expert Ariel Shimoni tells all. Even though everyone’s carrying around a little virtual reality device in their pocket, VR is awkward. It’s not enough to just have the app on your phone, you’ve got to carry around the glasses. You’ve got to

The post The CMO Show: Ariel Shimoni on the state of VR marketing appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

Profilschwäche von CDU und SPD stärkt polarisierende AfD – ein Kommentar von Karsten Kilian

Profilschwäche von CDU und SPD stärkt polarisierende AfD – ein Kommentar von Karsten Kilian

by n.a. @ absatzwirtschaft

Die Bundestagswahl 2017 ist vorbei, die politische Landschaft Deutschlands hat sich deutlich verändert. Die beiden Volksparteien haben klar verloren, die völkische Partei AfD ist zur drittstärksten Kraft geworden. Die FDP ist zurück. Eine Jamaika-Koalition kündigt sich an.

Facebook’s Sheryl Sandberg: Lessons on Leading a High-Growth Business

by Laura Leebove @ GA Blog

Leading a high-growth company and scaling it into a tech empire involves working through countless challenges: You need to constantly innovate, adapt with the economy, navigate relationships with executives, evolve your team, and more. Sheryl Sandberg knows this experience intimately, from her time as Google’s VP of global online sales and operations — during which […]

The post Facebook’s Sheryl Sandberg: Lessons on Leading a High-Growth Business appeared first on GA Blog.

Colors to start Season 11 of Bigg Boss on Oct 1 on

by mxmadmin @ MxMIndia

The show will air on weekdays at 10.30pm and on weekends at 9pm

How to Fix Publisher Sites

by Heather Aeder @ Modern Marketing Xchange

 In the book The Millionaire Next Door, author Thomas Stanley details how the thrifty wife of a millionaire reacted when her husband presented her with $8 million worth of stock.  “She said, ‘I appreciate this, I really do.’ Then she smiled, never changing her position at the kitchen table, where she continued to cut out [&hellip

The post How to Fix Publisher Sites appeared first on Modern Marketing Xchange.

Mindfulness Tips for Web Developers

by Karey Kyle @ GA Blog

Early in my tech career, as a web developer, I was constantly stressed out. Every time somebody needed something from me, I felt I had to drop everything and do it right then. I was overwhelmed by my growing to-do list, and doubly stressed for not doing enough quickly. All developers face a lot of […]

The post Mindfulness Tips for Web Developers appeared first on GA Blog.

Medical Marijuana company brings on CMO

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Medical Marijuana company brings on CMO appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

How Content Personalization is Changing Grocery Marketing

by Marissa Sternberg, Senior Director of Marketing @

Grocery marketing has traditionally been built on brand recognition, traditional advertising and broad in-store promotions. But consumer expectations today are calling for more individually personalized branded experiences. In fact, 75% of consumers prefer personalized content from brands to help them find exactly what they’re looking for in the exact moment that they’re looking, whether they’re […]

The post How Content Personalization is Changing Grocery Marketing appeared first on .

Deutsch’s Chief Digital Officer on How to “Kill It” in Mobile

by admin @ Modern Marketing Summit

  As Chief Digital Officer of Deutsch North America, Winston Binch has transformed the company from an ad agency to a digital innovator. He’s won at Cannes 30 times, including two Titanium Lions, three Grand Prix awards, and Interactive Agency of the Year three times.  Some of the most innovative digital in advertising can be credited... Read more »

The post Deutsch’s Chief Digital Officer on How to “Kill It” in Mobile appeared first on Modern Marketing Summit.

The 50 most innovative CMOs in the world

The 50 most innovative CMOs in the world


Business Insider

The connectors, storytellers, integrators, and rebels.

Is it time for digital rewards?

by Blackhawk Network @ Modern Marketing Xchange

What marketers need to know about emerging trends Shoppers today are more savvy than ever before. They’re connected 24/7 via mobile devices, aren’t afraid to compare and command the lowest prices, and have come to expect rewards for their purchases. In an effort to attract and retain loyal customers and engage shoppers in ways that [&hellip

The post Is it time for digital rewards? appeared first on Modern Marketing Xchange.

How Digital Rewards Can Bring Your Customers Online

by Blackhawk Network @ Modern Marketing Xchange

Retail marketers can encourage shoppers to engage with brands online using omnichannel rewards and rebates. Consumers are more connected to their devices now than ever, yet more than the majority—85 percent—still prefer to shop in physical stores according to a 2015 TimeTrade® study. Retail marketers face a conundrum trying to maintain foot traffic in brick-and-mortar [&hellip

The post How Digital Rewards Can Bring Your Customers Online appeared first on Modern Marketing Xchange.

Ad review to take place in few months: Southern Financial Services

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Ad review to take place in few months: Southern Financial Services appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

There’s a Mall CMO job available near by

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post There’s a Mall CMO job available near by appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

What’s the ROI of Email Personalization?

by Damian Borichevsky, SVP Customer Success & Business Development @

Email marketing is going through a renaissance. Today, more and more consumers are staying connected to their inboxes 24/7, which can be extremely beneficial to email marketers. But amidst the email marketing resurgence, there’s one lingering challenge that continues to keep email marketers up at night: personalization. Personalization remains one of the top email marketing […]

The post What’s the ROI of Email Personalization? appeared first on .

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects

by Beth Negus Viveiros @ Chiefmarketer

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

The post Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects appeared first on Chiefmarketer.

‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

by Ross Benes @ Digiday

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms.

The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple appeared first on Digiday.

How Time Inc. plans to grow its rebranded streaming video play PeopleTV

by Sahil Patel @ Digiday

Time Inc.'s PeopleTV has a new name and plans to work with more outside production partners to fund original video series.

The post How Time Inc. plans to grow its rebranded streaming video play PeopleTV appeared first on Digiday.

Tina Müller verpasste Opel ein positives Image – jetzt kehrt sie dem Konzern den Rücken

Tina Müller verpasste Opel ein positives Image – jetzt kehrt sie dem Konzern den Rücken

by Sarah Hölting @ absatzwirtschaft

Für ihre Kampagne "Umparken im Kopf" erntete Opels Marketingchefin Tina Müller viele Preise – und brachte Opel den Umschwung. Jetzt hat sie – wie das "Handelsblatt" (Paid) unter Berufung auf Unternehmenskreise berichtet – den Aufsichtsrat um die Aufhebung ihres Vertrages gebeten.

ICYMI: 3 Takeaways from #MMSCHI15

by admin @ Modern Marketing Summit

  CHICAGO — ICYMI (In case you missed it), nearly 700 attendees filled the seats at Revel Fulton Market for this year’s Mobile Media Summit Chicago. Some of the best and brightest leaders of the industry joined in to discuss the latest developments, successes, and challenges in the mobile world. To get the ball rolling,... Read more »

The post ICYMI: 3 Takeaways from #MMSCHI15 appeared first on Modern Marketing Summit.

Dentsu to flex its buying muscles with Amplifi

by mxmadmin @ MxMIndia

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab

Annual CMO Panel - Monthly Luncheon - AMA Triangle

Annual CMO Panel - Monthly Luncheon - AMA Triangle


AMA Triangle

Don’t miss the Chief Marketing Officer panel on March 20th to learn how leading companies across industries plan to stay ahead of the evolving industry and their competition. C-suite marketing executives will share insights into the future of marketing, how they measure ROI and what new strategies they are using to connect with ever-changing audiences – despite diminishing marketing budgets and resource challenges.

L'Oréal España nombra a Jaime del Valle Chief Marketing Officer - Dirigentes Digital

L'Oréal España nombra a Jaime del Valle Chief Marketing Officer - Dirigentes Digital


Dirigentes Digital

L'Oréal España ha nombrado a Jaime del Valle Sansierra como director de Medios, Estudios de Mercado y Desarrollo Digital.

 L’Oréal Canada’s new CMO Stéphanie Binette to take e-business to the next level

L’Oréal Canada’s new CMO Stéphanie Binette to take e-business to the next level


CosmeticsDesign.com USA

Binette’s leadership experience with the company recommends her for the role: It’s because of her prior work as general manager of the company’s consumer products brand L'Oréal Paris that that brand is “recognized today in Canada as a leader in beauty, media as well as digital.”

Kommentar zu Mit der Agentur ins Silicon Valley reisen? Was soll denn das? von Bjoern Sjut

by Bjoern Sjut @ Kommentare für absatzwirtschaft

.. und wenn man nicht mit der GWA fahren will oder kann, gibt es inzwischen eine Reihe von Anbietern sehr gut geführter "Business Touren" in das Silicon Valley. Wir haben unseren Kunden im Bereich Digital Transformation Beratung schon mehrfach das Reiseangebot von Future Candy empfohlen: http://www.futurecandy.com/work/silicon-valley-trips/ Bisher waren alle, die wir kennen, damit sehr zufrieden.

A Miller account you might want to look into

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post A Miller account you might want to look into appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

10 Critical Components of Inbound Marketing Campaigns

by aiwpadmin @ Chiefmarketer

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

The post 10 Critical Components of Inbound Marketing Campaigns appeared first on Chiefmarketer.

Starcom MediaVest SVP, Director Dan Bruinsma on the Future of Mobile Advertising

by admin @ Modern Marketing Summit

  At Starcom MediaVest, Dan Bruinsma serves as the head of the Mobile Center of Excellence, where he leads a team focused on building training programs, publishing agency best practices, and consulting across the client roster on a variety of business challenges. Mobile Media Summit CEO & Founder Paran Johar got the chance to catch... Read more »

The post Starcom MediaVest SVP, Director Dan Bruinsma on the Future of Mobile Advertising appeared first on Modern Marketing Summit.

Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores

by Ad Age @ Insights

Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors. Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical […]

The post Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores appeared first on Insights.

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

What does Instagram Stories mean for brand engagement?

What does Instagram Stories mean for brand engagement?


the Guardian

Brands such as Net-a-Porter, Ted Baker and have L’Oréal have jumped on Instagram’s new Snapchat-like feature as they look to interact with followers

Pwnie Express: Innovative Tech of the Year

by Jeremy Solomons @ Fairhaven Capital

Pwnie Express were winners at the 2016 MassTLC Leadership Awards Gala Wednesday night at the Seaport World Trade Center. Full article…

Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome

by Patty Odell @ Chiefmarketer

Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC.

The post Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome appeared first on Chiefmarketer.

The “Growth” CMO’s challenge

by Pierre Robinet @ HUB Institute – Digital Think Tank

It’s the buzz-word of the moment and found on every marketer’s lips and in every white paper on marketing transformation. Today everyone is talking about “growth marketing” or “growth hacking”....

The post The “Growth” CMO’s challenge appeared first on HUB Institute - Digital Think Tank.

Google poaches L'Oreal's CMO to help court big brand advertisers

Google poaches L'Oreal's CMO to help court big brand advertisers


DMN

L'Oreal CMO Mark Speichert joins Google.

What I did with my Labor Day

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

The post What I did with my Labor Day appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Time to take a look at this aggressive retailer

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Time to take a look at this aggressive retailer appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Drizly Launches Online Marketplace for Beer, Wine & Spirits

by Jeremy Solomons @ Fairhaven Capital

Drizly, the technology company behind the first and largest on-demand alcohol app, today introduced new marketplace features that will transform the way consumers shop for beer, wine and spirits. The announcement was made at an event introducing Drizly to the San Francisco market. By bringing transparency to what has been an opaque and difficult to […]

A Services CMO moves to Retail: She might need your service

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

Steve’s breakdown: An ex-client of mine when she was at Verizon (I may be able to make the intros) has found herself at Office Depot. This client just hired Zimmerman but as you may know, Zimmerman loses clients as fast as they win them so say hello to the new CMO, Jerri DeVard. jerri.devard@officedepot.com BOCA RATON, […]

The post A Services CMO moves to Retail: She might need your service appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist


The Content Strategist

By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.

5 Reasons Adults Fear Going Back to School — and How to Get Over Them

by Laura Leebove @ GA Blog

Taking a class can be a step toward that promotion you’ve been angling for, or lay the foundation for a full-on career change. But for many adults, committing to weeks, months, or even a day of lessons can be nerve-wracking. It’s true: The back-to-school jitters are real at any age. Learning new skills often involves […]

The post 5 Reasons Adults Fear Going Back to School — and How to Get Over Them appeared first on GA Blog.

Just Released: MMS Chicago Agenda

by admin @ Modern Marketing Summit

  The agenda for Mobile Media Summit Chicago just went live and we can’t wait for you to check it out! We’ve got an awesome schedule lined up and more speaker announcements coming soon, including a huge keynote you won’t want to miss. Here’s a look at just a few of the sessions you can expect when... Read more »

The post Just Released: MMS Chicago Agenda appeared first on Modern Marketing Summit.

Beauty and Digital with L'Oreal Spain's CMO Jaime del Valle - Modern Marketing Xchange

Beauty and Digital with L'Oreal Spain's CMO Jaime del Valle - Modern Marketing Xchange


Modern Marketing Xchange

000L’Oreal Spain CMO Jaime del Valle recently chatted with Modern Marketing Exchange (MMX) about being at the forefront of the digital age, the importance of data, and why beauty and digital are a perfect match. MMX: As you approach the end of year one as chief marketing officer for L’Oréal Spain, what’s been the most [&hellip

Top Content Marketing Personalization Questions Answered

by Marissa Sternberg, Senior Director of Marketing @

Recently our friends at Marketing Insider Group shared a great blog post about the top content marketing questions, diving into some of the key questions both experienced and novice content marketers find themselves asking. As content marketers, we often find ourselves asking the same types of questions about another challenging yet important area of our […]

The post Top Content Marketing Personalization Questions Answered appeared first on .

Save cosmetic company from itself

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Save cosmetic company from itself appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit

by Ross Benes @ Digiday

Publishers mull how to make money in a world dominated by platforms.

The post ‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit appeared first on Digiday.

‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content

by Sahil Patel @ Digiday

Joshua Topolsky will soon launch more businesses to join The Outline, which is already selling six-figure custom content deals nine months in.

The post ‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content appeared first on Digiday.

Why Content Marketing Matters More Than Ever to Reach Millennials

by Marissa Sternberg, Senior Director of Marketing @

Millennials are the most recent generation to disrupt technology, the workplace and everything in between. According to the US Census Bureau, this generation makes up 83.1 million people, or more than one quarter of the nation’s population. This generation also dominates the business world—more than 30 percent of American workers today are Millennials, and today […]

The post Why Content Marketing Matters More Than Ever to Reach Millennials appeared first on .

Talking Mobile with Intel’s David Veneski

by admin @ Modern Marketing Summit

  David Veneski spearheads media initiatives for one of the world’s largest brands. As Intel’s Director, North America Integrated Consumer Marketing and Advertising, David has developed industry-leading media strategies, gaining wide recognition for his innovative and unique approach to digital, social and mobile campaigns. Mobile Media Summit Director of Programming Jay Field caught up with David... Read more »

The post Talking Mobile with Intel’s David Veneski appeared first on Modern Marketing Summit.

The CMO Show: Adam Faulkner says superior CX requires empathetic marketers

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

It’s 2017 and we still find ourselves asking: What is customer experience? How does it differ from UX? Customer experience design expert Adam Faulkner joins us to clear up the confusion. “Effectively what it is,” begins Adam thoughtfully, “is understanding our users better. Actually talking to people.” As blueegg’s Digital Design Director for more than five years,

The post The CMO Show: Adam Faulkner says superior CX requires empathetic marketers appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

East coast Gas Company seeks Social Media Agency

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post East coast Gas Company seeks Social Media Agency appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

The CMO Show: Aric Dromi unlocks the marketing universe

by Megan Wright @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

Could embracing “machine wisdom” be the key to unlocking the marketing universe? Self-confessed troublemaker Aric Dromi is on a mission to find out… The future of marketing will be driven by machines – we’ll just need to nudge them in the right direction, says Volvo’s chief futurologist Aric Dromi. It’s about shifting mindsets, Dromi says,

The post The CMO Show: Aric Dromi unlocks the marketing universe appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

L'Oreal CMO on Social ROI: It Depends - Digiday

L'Oreal CMO on Social ROI: It Depends - Digiday


Digiday

L'Oreal is seeing social media's power to create customer loyalty, but it's yet to crack how to use it for sales.

Advertising Week Briefing: China takes over

by Shareen Pathak @ Digiday

Here's what you need to know for the third day of Advertising Week.

The post Advertising Week Briefing: China takes over appeared first on Digiday.

How West Ham FC targets its Spanish-speaking fans

by Seb Joseph @ Digiday

Javier Hernandez’s summer arrival at the football club has caused the Spanish-speaking following of its social channels to grow.

The post How West Ham FC targets its Spanish-speaking fans appeared first on Digiday.

Capitalising on Influencer Marketing: Takeaways from London’s FOM Conference   | Olapic

Capitalising on Influencer Marketing: Takeaways from London’s FOM Conference   | Olapic


Olapic | Visual Commerce & Marketing Platform

Our latest blog discusses tips for a strong influencer marketing strategy as takeaways from London's festival of marketing conference.

Gefährliches Ungleichgewicht: Warum Marke und Kommunikation nicht ihr volles Potenzial ausschöpfen

Gefährliches Ungleichgewicht: Warum Marke und Kommunikation nicht ihr volles Potenzial ausschöpfen

by n.a. @ absatzwirtschaft

Das Thema Marke kommt heute in vielen Unternehmen zu kurz. Die gelernten Erfolgsmuster nach der Marken und Maßnahmen strategisch gesteuert und geplant werden müssen, stoßen in unserer schnelllebigen Welt immer öfter auf die Logik der Kurzfristigkeit. Dies kann insbesondere im Hinblick auf Mediaplanung und Kommunikation zu unerwünschten Effekten führen.

Cocona® 37.5® And Point6 Announce Partnership

by Jeremy Solomons @ Fairhaven Capital

Cocona® 37.5® And Point6 Announce PartnershipFor New Line Of Advanced Wool Socks Point6 and Cocona® announced today an exclusive partnership for wool socks powered by 37.5® technology. Merino wool is one of the top performance fabrics in the outdoor industry, so combining wool with 37.5 nylon creates a higher level of performance sock that delays the onset of […]

RFPs from High Point, NC & Quebec

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post RFPs from High Point, NC & Quebec appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

CounterTack Receives “Strong” Ratings for Sentinel

by Jeremy Solomons @ Fairhaven Capital

CounterTack Receives “Strong” Ratings for Sentinel in 5 out of 5 Use Cases  In Gartner’s latest Endpoint Detection and Response Technologies and Solutions Report, CounterTack receives “Strong” Rating Across All Categories for Sentinel Based on Behavioral Analysis EDR Approach CounterTack announced that the company received ”Strong” ratings across all  five categories in Gartner’s June 2016 Comparison […]

Konsumenten-Studie Weihnachten:  Zwei Drittel denken jetzt schon an Geschenke

Konsumenten-Studie Weihnachten: Zwei Drittel denken jetzt schon an Geschenke

by n.a. @ absatzwirtschaft

Alle Jahre wieder: Rund 100 Tage vor Weihnachten beginnt die heiße Phase für den Einzelhandel. Kein Wunder, spielt sich doch je nach Branche um die 20 Prozent des Jahresgeschäfts in den Wochen vor dem 24. Dezember ab. Da hilft es, innezuhalten und erst mal zu fragen, was denn die Zielgruppe so mit Weihnachten verbindet. Eine Studie des Agile-Insights-Unternehmens quantilope zeigt, wo Chancen für Neues liegen und wo es besser ist, auf Bewährtes zu setzen. Mit impliziten Marktforschungstools hat quantilope auch die emotionale Einstellung der Konsumenten zum Fest der Liebe gemessen – Überraschungen inklusive.

Cynthia Breazeal with Fareed Zakaria in CNN Interview

by Jeremy Solomons @ Fairhaven Capital

Can scientists teach robots to be warm and fun, like R2-D2? Fareed sits down with Cynthia Breazeal, the MIT robot whiz behind the “first family robot.” Cynthia Breazeal Fareed Zakaria Interview On jibo

3 Ways Publishers are Responding to Video Ad Blocking

by Alex Bornyakov @ Modern Marketing Xchange

According to New York Times President and CEO, Mark Thompson, the biggest players in the ad blocking industry represent “the most cynical, most money-grasping end of the old unreformed digital ad business”. His comments were made at the recent IAB Blocking Summit where he voiced his opinion on why publishers shouldn’t pay to have their [&hellip

The post 3 Ways Publishers are Responding to Video Ad Blocking appeared first on Modern Marketing Xchange.

The CMO Show: Emma Williamson says authenticity breeds advocacy

by Megan Wright @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

Customer experience is now a job unto itself. Just ask Emma Williamson, who’s heading up L’Oreal Australia and New Zealand’s efforts in this space.  When she became director of Customer Experience at L’Oreal Australia and New Zealand, Emma Williamson was determined to shift the conversation from assuaging customer dissatisfaction to embracing customers as brand advocates.

The post The CMO Show: Emma Williamson says authenticity breeds advocacy appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

L’Oréal and General Assembly Begin Assessment Program

L’Oréal and General Assembly Begin Assessment Program


GA Blog

L'Oréal launches General Assembly's new assessment program this week. It showcases blended learning: e-learning with in-person tech and branding workshops.

Orbitz Director of Mobile Marketing Talks Attribution and More

by admin @ Modern Marketing Summit

Since 2005, Paul Rattin has done it all at Orbitz Worldwide, from online marketing to business strategy and business development. Now, Paul serves as Director of Mobile Marketing and leads the mobile marketing function for the Orbitz & CheapTickets brands. He is responsible for developing the mobile strategies for app acquisition, activation & engagement. In addition,... Read more »

The post Orbitz Director of Mobile Marketing Talks Attribution and More appeared first on Modern Marketing Summit.

Vier Erfolgsfaktoren für Onlineshop-Betreiber im Fashionbereich

Vier Erfolgsfaktoren für Onlineshop-Betreiber im Fashionbereich

by n.a. @ absatzwirtschaft

Der regelmäßig erhobene Online Fashion Report der Onlinemarketing-Agentur AnalyticaA, der die Daten von aktuell 44 Online-Fashionstores auswertet, zeigt hier für das zweite Quartal 2017 Überraschendes. Und nennt vier Maßnahmen, die Onlineshops noch erfolgreicher machen.

Kommentar zu Die gefährliche E-Antwort der deutschen Automobilindustrie auf der IAA von Jürgen P. Müller

by Jürgen P. Müller @ Kommentare für absatzwirtschaft

Reiner Elektroantrieb für Kraftfahrzeuge dürfte in den nächsten Jahren unter "Fehlplanung" einzureihen sein. Wer will die erforderliche Zahl von Tanksäulen bauen, vor denen die Schlangen der Autos stehen, die über 20 Minuten nur mal Schnell-Laden wollen, damit sie wieder 100 - 200 km fahren können? Im Schwäbischen: "Schaffe, Schaffe, Tanksäule bauen!" Die Wissenschaft ist längst bei der Brennstoffzelle mit Elektromotor - Daimler auch - teuer? Auch!

Between physical and digital: the experiential locations that are redefining retail

by Claire Matz @ HUB Institute – Digital Think Tank

In a context where customer experience is at the center of marketing executives’ preoccupations, brands have a desire to create stronger bonds with their clients. Web-to-store is a new development...

The post Between physical and digital: the experiential locations that are redefining retail appeared first on HUB Institute - Digital Think Tank.

Clorox Says Clean is “An Idea” in New Short Films

by Patty Odell @ Chiefmarketer

Clorox is using short films as a way to push a more human message,
that using its products can bring about emotional change.

The post Clorox Says Clean is “An Idea” in New Short Films appeared first on Chiefmarketer.

With a new website, Reebok is showing off its high-tech side

by Ilyse Liffreing @ Digiday

Reebok is using a new site to show its innovative side, displaying products like a space boot and high-tech fabric.

The post With a new website, Reebok is showing off its high-tech side appeared first on Digiday.

How Prohibiting Salary History Questions Can Help Close the Wage Gap

by Catie Brand @ GA Blog

For HR leaders, especially those who focus on talent acquisition, making fair and equitable salary decisions is a daily struggle, and one that can frustrate even the most experienced leaders. It is common practice to make compensation decisions based on salary history. When considering costs and the bottom line, companies are often tempted to leverage […]

The post How Prohibiting Salary History Questions Can Help Close the Wage Gap appeared first on GA Blog.

The Study of Data Science Lags in Gender and Racial Representation

by General Assembly @ GA Blog

In the past few years, much attention has been drawn to the dearth of women and people of color in tech-related fields. A recent article in Forbes noted, “Women hold only about 26% of data jobs in the United States. There are a few reasons for the gender gap: a lack of STEM education for […]

The post The Study of Data Science Lags in Gender and Racial Representation appeared first on GA Blog.

Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

by mxmadmin @ MxMIndia

The commercial will be playing on various sports, entertainment and news channels across India

Advertising Week Briefing: AI is everywhere and nowhere

by Shareen Pathak @ Digiday

Depending on whom you ask, artificial intelligence will either save us or enslave us.

The post Advertising Week Briefing: AI is everywhere and nowhere appeared first on Digiday.

Why Marketers Need to Think About “Killing Marketing”

by Lisa Kalscheur @ Insights

In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. As a marketer who’s been in the field for 15 years, I was initially skeptical. I felt that I’d violently disagree with whatever […]

The post Why Marketers Need to Think About “Killing Marketing” appeared first on Insights.

Street smarts

by Strategy Staff @ strategy

Technology is helping to transform the out-of- home industry – but it’s what the mediacos are doing with the tech ...

Cleaning house could include ad agencies

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Cleaning house could include ad agencies appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

by Ad Age @ Insights

When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to turn the social network for business professionals, which lost […]

The post Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed appeared first on Insights.

Content Spotlight: Kashi

by Marissa Sternberg, Senior Director of Marketing @

Food-related content has taken the internet by storm, and consumers are growing hungrier each year for tutorials, recipes and general food education. According to a series of Google surveys, “How To Cook That” is one of the top 10 searches. Consumers’ cravings for educational food content suggest a larger opportunity for food brands in the […]

The post Content Spotlight: Kashi appeared first on .

Kommentar zu Großes Potenzial von Virtual-Reality-Marketing für Marken von Jonas

by Jonas @ Kommentare für absatzwirtschaft

Interessanter Beitrag! Ich bin sehr gespannt wie sich das gesamte Virtual Reality Thema entwickeln wird. Ich denke da gibt es noch sehr viel ungenutztes Potential..Mal schauen was die Zukunft da noch bringt!

Mobile Marketing’s MVP

by admin @ Modern Marketing Summit

Mobile is a marketing game changer, bringing brands closer to consumers than ever before. In this new advertising game, mobile data has proven to be the perennial MVP. The data is endless. What to do with it is a different story. Leading national brands reveal how they’re using mobile data to interact with their audience... Read more »

The post Mobile Marketing’s MVP appeared first on Modern Marketing Summit.

Industry giant may need help launching into restaurant biz

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Industry giant may need help launching into restaurant biz appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Trifacta Creates a Tiered ABM Focus

by Beth Negus Viveiros @ Chiefmarketer

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

The post Trifacta Creates a Tiered ABM Focus appeared first on Chiefmarketer.

Cylance Opens in Cork, Ireland

by Jeremy Solomons @ Fairhaven Capital

Cybersecurity firm Cylance is to create 150 jobs in Cork over the next three years, with the opening of a new office to support customers across EMEA (Europe, the Middle East and Africa). Full story from the Irish Times

A+E Networks Names Amanda Hill Chief Marketing Officer

A+E Networks Names Amanda Hill Chief Marketing Officer


Variety

Amanda Hill has been named chief marketing officer for A+E Networks. She had previously served as chief creative officer for the company’s international division. Based in New York, Hill will…

ABM + Demand Gen: Finding the Right Balance

by Heather Eng @ Insights

Account-based marketing (ABM) is a hot industry topic. ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize each […]

The post ABM + Demand Gen: Finding the Right Balance appeared first on Insights.

Von Hopfenopfern und VOLLakademikern: Die zünftige Twitter-Sause der Wiesnwache zum Oktoberfest

Von Hopfenopfern und VOLLakademikern: Die zünftige Twitter-Sause der Wiesnwache zum Oktoberfest

by n.a. @ absatzwirtschaft

Oans, Zwoa, Twitter: Es gibt wohl keinen staatlichen Stab für Öffentlichkeitsarbeit, der eine bessere Social-Media-Kommunikation betreibt als die Polizei München. Dass die Beamten in Krisensituationen ihr Handwerk meisterlich beherrschen, bewiesen sie bereits beim Amoklauf im Olympia-Zentrum. Sie können aber auch lustig. Während des Oktoberfestes twittert die Wiesnwache über besoffene VOLLakademiker oder liebestolle Hopfenopfer.

Turning off retargeting could hurt publishers and empower Google, Facebook

by Ross Benes @ Digiday

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries.

The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday.

Countdown to MMS NY During Ad Week

by admin @ Modern Marketing Summit

In less than two months we’re heading back to one of the greatest cities in the world during the biggest week in advertising. Mobile Media Summit New York During Advertising Week is September 28 and your chance to be there begins now. Don’t miss the must attend event for mobile-first marketers. You’ll get the tools of the trade... Read more »

The post Countdown to MMS NY During Ad Week appeared first on Modern Marketing Summit.

NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More

by Asif Rahman @ Insights

We live in the age of content marketing. At some point every day, we open our laptops or tap on our phones to read another enticing piece of content that we just can’t ignore. According to Forrester estimates, U.S. marketers, alone, spent nearly $10 billion on content creation in 2016. With so much money and […]

The post NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More appeared first on Insights.

Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert - Chiefmarketer

Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert - Chiefmarketer


Chiefmarketer

Marc Speichert, L'Oreal CMO talks shop with Forbes.

How Sports Impact Smartphone Usage and Mobile Ads

by Pooja Kalloor @ Modern Marketing Xchange

Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by the presence of smartphones. There’s no doubt that mobile devices have changed the way we consume sports, and brands have an opportunity to leverage each event to [&hellip

The post How Sports Impact Smartphone Usage and Mobile Ads appeared first on Modern Marketing Xchange.

L’Oréal Brazil deploys digital tools to attract and retain customers

L’Oréal Brazil deploys digital tools to attract and retain customers


Brazil Beauty News

From augmented reality makeup apps to mobile hackathons, the company pushes for digital assets capable of improving the consumer experience. Digital innovation has become a priority for L’Oréal (...)

L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’

L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’


The Drum

As advertisers continue to wrestle with the thorny issue of transparency, L’Oreal’s top marketer in the UK outlines the kinds of questions they should be asking when building a media strategy with no hidden fees.

Content Creation Tops List of Needed Marketing Skills

by aiwpadmin @ Chiefmarketer

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

The post Content Creation Tops List of Needed Marketing Skills appeared first on Chiefmarketer.

Kommentar zu Dmexco-Special: Darum muss Mobile Advertising individueller und unterhaltsamer werden von Startup-Festival Bits & Pretzels, individuelle und unterhaltsame Mobile Ads, Online-Audio hat Werbepotenzial.

by Startup-Festival Bits & Pretzels, individuelle und unterhaltsame Mobile Ads, Online-Audio hat Werbepotenzial. @ Kommentare für absatzwirtschaft

[…] Individuelle und unterhaltsame Mobile Ads: Mobilwerbung funktioniert, allerdings liegen im Bereich der kreativen Umsetzung noch viele ungenutzte Potenziale. Ein großes Ziel muss es sein, die Menschen mit mobiler Werbung nicht plump zu stören, sondern auf emotionale, individuelle und unterhaltsame Weise zu erreichen. absatzwirtschaft.de […]

Axios is holding off on its high-end subscription product, for now

by Ross Benes @ Digiday

Politics and business publisher Axios is putting the brakes on its high-end subscription product to focus on its branding.

The post Axios is holding off on its high-end subscription product, for now appeared first on Digiday.

9 Ways to Develop Talent for Tomorrow’s Economy

by Liz Simon @ GA Blog

A tightening labor market, persistent skills gaps (in fields from manufacturing to technology), and the short shelf life of skills in the rapidly changing digital economy, have led to a seemingly paradoxical narrative in the education-to-employment pipeline. In manufacturing, for instance, 70 percent of companies now face shortages of workers with the necessary technology skills. […]

The post 9 Ways to Develop Talent for Tomorrow’s Economy appeared first on GA Blog.

Account review prediction: Food & Hospitality Biz

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more Username Password Remember Me   […]

The post Account review prediction: Food & Hospitality Biz appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

We Stand With the LGBTQ+ Community

by General Assembly @ GA Blog

At General Assembly, we’re in the business of empowering people to pursue work they love and careers that allow them to realize their passions. We’re also big believers that when people bring their whole selves to work — and all the identities, experiences, and ideas that make them unique — they’re more productive, engaged, and […]

The post We Stand With the LGBTQ+ Community appeared first on GA Blog.

International airport puts PR account in review

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post International airport puts PR account in review appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

Marketing and Advertising Talent Crisis Looms: ANA Study

by Patty Odell @ Chiefmarketer

Three groups were surveyed—the advertising and marketing industries, academia
and new hires/college students. Each group has it’s own set of issues.

The post Marketing and Advertising Talent Crisis Looms: ANA Study appeared first on Chiefmarketer.

How to increase conversions with AI marketing attribution & user journey mapping: Chih-Han Yu on The CMO Show marketing podcast

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

Cross-screen targeting based on AI marketing data analysis to map the user journey, generate real-time predictions, improve attribution and increase conversions? It might sound like marketing nirvana but Appier’s CEO Chih-Han Yu is making it the new reality. Marketers are always chasing the next breakthrough in marketing attribution. From the largely outdated single-source model of

The post How to increase conversions with AI marketing attribution & user journey mapping: Chih-Han Yu on The CMO Show marketing podcast appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation | AdExchanger

L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation | AdExchanger


AdExchanger

Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly apparent how much decentralization existed across the company’s four divisions and 20-plus brands, a challenge for any global enterprise. “I think CMOs need to be agents of digitalization in an... Continue reading »

L’Oréal ropes in Shalini Raghavan as CMO for consumer products

L’Oréal ropes in Shalini Raghavan as CMO for consumer products


Campaign India

Was global brand director on Dove at HUL prior

CMO Today: Hollywood Fears Netflix Monster It Helped Create

CMO Today: Hollywood Fears Netflix Monster It Helped Create


WSJ

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

People launches a $60-a-year subscription program

by Max Willens @ Digiday

The program offers deals at over 1,000 retailers, including Best Buy and TGI Fridays, and a chance to win tickets to Time Inc. events.

The post People launches a $60-a-year subscription program appeared first on Digiday.

Industry Roundup: Facebook's New AR + Chatbot Features, L'Oréal's Digital Strategy + More

Industry Roundup: Facebook's New AR + Chatbot Features, L'Oréal's Digital Strategy + More


Insights

At Facebook's F8 developers conference this week, the company announced new AR and chatbot features that offer marketers creative new ways to deliver content to users.

How Panasonic Fuels Its B2B Pipeline through Content Marketing

by Heather Eng @ Insights

Many marketers may be familiar with this scenario: You attend trade shows and collect leads – but you don’t have a process for what happens next. The leads may or may not be qualified to hand off to sales. Yet, you lack a system for scoring and nurturing them. That was a situation Susan Campbell, Marketing […]

The post How Panasonic Fuels Its B2B Pipeline through Content Marketing appeared first on Insights.

Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer

by Patty Odell @ Chiefmarketer

Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.

The post Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer appeared first on Chiefmarketer.

Britannia assures consumers where to find the real treat for its biscuit brand

by mxmadmin @ MxMIndia

Treat is Britannia’s largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between

Bourbon distillery to launch their own brand

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Bourbon distillery to launch their own brand appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

13 Smart Ways to Leverage Instagram’s New “Click to Buy” Feature

by Young Entrepreneur Council @ Modern Marketing Xchange

As the “click to buy” feature continues to be refined on Instagram, what is one easy way that social content teams can move their audience to action upon viewing one of their posts on the platform? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising [&hellip

The post 13 Smart Ways to Leverage Instagram’s New “Click to Buy” Feature appeared first on Modern Marketing Xchange.

Measurement Framework: How to Document Content Marketing ROI

by Liam Moroney @ Insights

At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.  Yet, even as content marketers improve at identifying that […]

The post Measurement Framework: How to Document Content Marketing ROI appeared first on Insights.

[EXPLORER TOUR – ASIA] HUB Institute connects French and Asian businesses

by Victoria Germain @ HUB Institute – Digital Think Tank

From May 26th to June 9th the HUB Institute sets foot in Asia for a roadshow from Singapore to Hong Kong & Shanghai. Thanks to the success of its past...

The post [EXPLORER TOUR – ASIA] HUB Institute connects French and Asian businesses appeared first on HUB Institute - Digital Think Tank.

The CMO Show: Stephanie Tully on the value of loyalty

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

How do you incorporate an iconic legacy into a modern customer experience? Stephanie Tully, CMO at Qantas knows a thing or two. For generations of Australian travellers, Qantas’ iconic red tail has been a symbol of adventure and home alike. Today, as its Frequent Flyer loyalty program turns 30, Qantas faces a unique and interesting

The post The CMO Show: Stephanie Tully on the value of loyalty appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

The “Growth” CMO’s challenge

The “Growth” CMO’s challenge


HUB Institute - Digital Think Tank

It’s the buzz-word of the moment and found on every marketer’s lips. Today everyone is talking about “growth marketing” or “growth hacking”.

Digital Guardian Announces Strategic Product Licensing Agreement with CounterTack

by Jeremy Solomons @ Fairhaven Capital

  Digital Guardian will Integrate CounterTack’s In-Memory Endpoint Threat Analysis, Behavioral Detection and Forensic Capabilities to Increase Protection against Advanced Malware WALTHAM, Mass. (August 02, 2016) – Digital Guardian, a next generation data protection platform purpose built to stop data theft, today announced it has entered into a product licensing agreement with CounterTack that will integrate […]

HUBFORUM SINGAPORE : Digital Transformation, Commerce & Social Media Engagement Challenges in 2016

by dev @ HUB Institute – Digital Think Tank

HUBFORUM Singapore is an invitation-only summit for digital marketing leaders from local and international companies. Over 300+ attendees and 15 top speakers had gathered last year to share insights, predictions of digital marketing and...

The post HUBFORUM SINGAPORE : Digital Transformation, Commerce & Social Media Engagement Challenges in 2016 appeared first on HUB Institute - Digital Think Tank.

Is trading technology poised for a header bidding-style disruption?

by AppNexus @ Digiday

Over the past two years header bidding has transformed the publisher business model, while trader technology has grown stale and undifferentiated. But the buy-side could headed toward a similar transformation. Sponsored content by AppNexus

The post Is trading technology poised for a header bidding-style disruption? appeared first on Digiday.

The CMO Show: Shobhit Shukla and the value of data

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

Your customers are all carrying around a GPS in their pockets. Why aren’t you using all that data to sell them things? You’re shopping for sneakers online, but you bail on the sale. The next day, you’re walking past the sneaker shop when you get a text. It’s a personalised discount offer you can’t refuse

The post The CMO Show: Shobhit Shukla and the value of data appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

BtoB New CMO Report

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post BtoB New CMO Report appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

Brands Are Looking to Invest More in Mobile Marketing [IG]

by Phil Schraeder @ Modern Marketing Xchange

Mobile is now the preferred platform for consuming content, and users today are glued to their smartphones. News apps replaced the daily paper for the morning commute, Twitter allows users to see what’s trending, and at every event you can see throngs of people taking selfies to post to Snapchat. With so much user attention [&hellip

The post Brands Are Looking to Invest More in Mobile Marketing [IG] appeared first on Modern Marketing Xchange.

Kommentar zu Werbe-Champions League: Jürgen Klopp ist Meister-Testimonial von Edgar

by Edgar @ Kommentare für absatzwirtschaft

Klopp und VR-Bank?! Habt ihr schon mal das ARD und ZDF Morgenmagazin angeschaut? Da sehe ich Klopp immer als Werbebotschafter der Deutschen Vermögensberatung...

The birth of a new motorcycle brand with cash

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post The birth of a new motorcycle brand with cash appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

The Best How-to Advice from Content Marketing World 2017

by Heather Eng @ Insights

For many content marketers, Labor Day means that it’s time to pack our bags and head to Cleveland for Content Marketing World.  This year, NewsCred returned to the industry’s largest conference as a platinum sponsor, giving us the opportunity to fuel attendees with free, local, pour-over coffee and learn what issues are most pressing for content marketers […]

The post The Best How-to Advice from Content Marketing World 2017 appeared first on Insights.

Clinique is turning print ads into six-second videos

by Hilary Milnes @ Digiday

Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form.

The post Clinique is turning print ads into six-second videos appeared first on Digiday.

CounterTack Recognized as Innovative US Army Venture-Backed Startup

by Jeremy Solomons @ Fairhaven Capital

CounterTack today announced it was recognized by CB insights, a research and advisory firm, in a list of emerging technology companies backed by U.S. government defense- and security-focused investment firms. As noted by CB Insights, U.S. military and intelligence-affiliated research outfits have played a major role in the recent resurgence of technology and innovation fueling […]

Kommentar zu Mikrotargeting: Wie Google und Facebook den Online-Wahlkampf beeinflussen von Johannes Diekmann

by Johannes Diekmann @ Kommentare für absatzwirtschaft

Richtig ist, dass Facebook der wohl wichtigste Werbekanal im aktuellen Bundestagswahlkampf ist. Alle großen Parteien oder deren Kandidaten schalten via Promoted Posts oder Dark Posts Anzeigen bei Facebook. Allerdings lassen sich aus Facebook keine Daten für den Haustürwahlkampf generieren. Der Werbetreibende bei Facebook erfährt nichts bis wenig über die User, die er erreicht hat. Vgl. auch https://www.public-affairs-digital.de/so-funktioniert-der-wahlkampf-mit-facebook-ads/ Wir leben zunehmend in einer Facebook-Welt...

WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’

by Yuyu Chen @ Digiday

For WPP chief Martin Sorrell, China's duopoly is becoming as competitive in advertising and marketing as Google, Facebook and Amazon.

The post WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’ appeared first on Digiday.

State of the Industry: Innovating to meet publishing’s programmatic challenges

by RhythmOne @ Digiday

The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne.

The post State of the Industry: Innovating to meet publishing’s programmatic challenges appeared first on Digiday.

Vermarkter IQ Digital Media zeigt eine komplett neue User-optimierte Websitestruktur: Das hilft auch der Werbewirkung

Vermarkter IQ Digital Media zeigt eine komplett neue User-optimierte Websitestruktur: Das hilft auch der Werbewirkung

by n.a. @ absatzwirtschaft

Usability ist der entscheidende Faktor für wirksame Werbung und erfolgreiches Publishing. So sieht das auch der Vermarkter für Leitmedien IQ Digital Media Marketing Gmbh und hat neue Richtlinien und Werbeformate geschaffen. Nicht nur um dem Leser einen Mehrwert zu bieten, sondern auch, um Werbung optimal auf einer Seite zu integrieren. Und damit ist IQ nicht allein: Eine Gruppe von Unternehmern haben sich als "Coalition for better Ads" zusammengeschlossen, um das digitale Werbe-Wirrwarr endlich zu beenden.

TBWA\CHIAT\DAY’s Vaino Leskinen on Storytelling in Mobile Advertising

by admin @ Modern Marketing Summit

  Vaino Leskinen’s career in mobile spans 16 years, four continents and numerous industry firsts. He created his first mobile campaign in 1998, first mobile marketing platform in 2000, first mobile app in 2002 and a fully functioning mobile banking system in 2005. Last year, Vaino’s teams took home a ton of advertising awards for... Read more »

The post TBWA\CHIAT\DAY’s Vaino Leskinen on Storytelling in Mobile Advertising appeared first on Modern Marketing Summit.

3 Great Examples of Home Improvement Content from Top Brands

by Marissa Sternberg, Senior Director of Marketing @

We’ve written about how educational content is one of the most successful forms of content marketing. That’s because research has found that consumers value content that “informs” (40%) and “educates” (28%) over any other type of content. This is why content marketers should be striving to create more educational and informative content in the form […]

The post 3 Great Examples of Home Improvement Content from Top Brands appeared first on .

Bauer Media tries to prove its ads work using shoppable videos

by Lucinda Southern @ Digiday

Bauer said its branded videos are getting 10 times as many interactions as its unbranded videos.

The post Bauer Media tries to prove its ads work using shoppable videos appeared first on Digiday.

Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

by mxmadmin @ MxMIndia

Mithali Raj is the highest run-scorer in women's international cricket

Stuart McClure of Cylance Interviewed

by Jeremy Solomons @ Fairhaven Capital

The concept of artificial intelligence may conjure up a future of scary robots for some. But fear not, because AI can help us better identify cyberthreats faster. Stuart McClure, president and CEO of Cylance, discusses just how far AI has come in helping companies determine not just the existence of threats, but how malware and […]

Welcome to the Ratti Report

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

Ratti Report is an investigative resource delivering New Business Intel to Advertising Agencies Nationwide. We only publish what we’d pitch ourselves. No aggregation or automation Here’s what makes us different: • No other service has the time nor the experience to guide you through any new business pitch: You have direct access to Steve Ratti. Personal & professional with over […]

The post Welcome to the Ratti Report appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

THE PARTICIPATION WAY WITH DAINA MIDDLETON – TWITTER [HUBFORUM Replay]

by Claire Matz @ HUB Institute – Digital Think Tank

  The second morning of the 2015 HUBFORUM Paris was dedicated to the theme of Mediabuying and CRM : rethink your customer relationship. Synthesio,the leading social intelligence tool for social...

The post THE PARTICIPATION WAY WITH DAINA MIDDLETON – TWITTER [HUBFORUM Replay] appeared first on HUB Institute - Digital Think Tank.

WWD’s 10 of Tomorrow: Beauty Innovator Sam Cheow

WWD’s 10 of Tomorrow: Beauty Innovator Sam Cheow


WWD

He’s the one who makes beauty innovations relatable — and marketable.

Forget Networking: 4 Tips for Building Your Career Support System

by Rob Goodman @ GA Blog

Think about the people who have made the biggest impact on your life — the friends, family, and teachers who have invested in you as a person. They push you to be better, can be a sounding board for bold new ideas, and have your back when you’re facing life’s harshest challenges. The road to professional success […]

The post Forget Networking: 4 Tips for Building Your Career Support System appeared first on GA Blog.

Kommentar zu „Sicherheitsorientiert und langweilig“ – Cristián Gálvez über die Deutschen, ihren Wahlkampf und falsche Fragen von Axel Gerold

by Axel Gerold @ Kommentare für absatzwirtschaft

» … hat sich die Welt dahinter schon mächtig verändert« bzw. »Deutschland mit wichtigen Zukunftsfragen ein neues Bewusstsein zu schenken« – sorry, Herr Gálvez, aber das sind Allgemeinplätze. Das wissen wir längst. Es tut Ihrem Berufsstand nicht gut, so zu tun, als ob das Neuigkeiten wären. Verraten Sie uns doch, wodrauf wir uns einstellen müssen! Auf ein Gelingen der Merkel’schen Multikulti-Gesellschaft? Oder auf deren Scheitern? War Merkels »Wir schaffen das!« eine »einfache Antwort«, also populistisch? Oder die Warnung der AfD: Das war bisher nicht zu schaffen, also wird es auch künftig nicht geschafft werden? Was wird denn die Zukunft bringen? Sie wissen das so wenig wie wir alle! Und das hat mit Innovationsfreudigkeit gar nichts zu tun, sondern mit raten. Und das findet, da haben die Neurophysiologen und Bewusstseinphilosophen recht, auf der mittleren limbischen Ebene statt und nicht im OFC.

Ipsos appoints Geeta Lobo as Head of Bengaluru Business

by mxmadmin @ MxMIndia

She will also be part of Ipsos India Leadership Team

Help make flight shopping not about price

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Help make flight shopping not about price appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp

by Max Willens @ Digiday

Edwin Wong of BuzzFeed, which is newly embracing display ads, said banner ads have gotten "a lot better."

The post ‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp appeared first on Digiday.

Kommentar zu Consumer Neuroscience – das sind die Methoden von Jessica Hein

by Jessica Hein @ Kommentare für absatzwirtschaft

Ein sehr interessanter Beitrag! Ich danke für die kurze Einsicht in das Neuromarketing und ich denke ich werde die Erkenntnisse, welche bei solchen Test gewonnen werden, in naher Zukunft auch mit in unsere Arbeit einbeziehen. Mit freundlichen Grüßen Jessica Hein

Asmita Dubey leaves Mindshare for client-side role as L’Oréal China CMO

Asmita Dubey leaves Mindshare for client-side role as L’Oréal China CMO


Campaign Asia

SHANGHAI - Asmita Dubey, formerly managing director of Team L’Oréal at Mindshare, has made a transition to the client side as the brand's new chief marketing officer.

The CMO Show: Will Scully-Power and the future of AI Marketing

by Ewan Miller @ The CMO Show – The best marketing podcast – Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney

Ever feel like automating your marketing takes more time than it saves? Machine learning and AI marketing should free you from manual tasks, not add to the list.   Will Scully-Power, CEO of customer experience automation platform PASCAL51 argues there’s one very simple reason why you aren’t making any progress towards full automation and AI

The post The CMO Show: Will Scully-Power and the future of AI Marketing appeared first on Filtered Media | Best Content Marketing and Public Relations agency in Chatswood, Sydney.

Kommentar zu „Sicherheitsorientiert und langweilig“ – Cristián Gálvez über die Deutschen, ihren Wahlkampf und falsche Fragen von Frl. Mumpie

by Frl. Mumpie @ Kommentare für absatzwirtschaft

Klasse Artikel! Endlich mal jemand der das ausdrückt, was ich schon lange denke. Leider habe ich keine Partei entdeckt, die sich genau um diese Themen kümmert. Es gibt eben vorwiegend ältere Herrschaften, die mit diesen schnellen Entwicklungen nicht mehr zurechtkommen. Sie haben ihr Leben hinter sich und wählen gerne Rechtspopulisten, die Ihnen Sicherheit vorgaukeln und sich nicht um zukunftsweisende Themen kümmern. Das brauchen sie doch nicht mehr. Sie bekommen ihre Rente, so oder so! Es fehlen jüngere Politiker, die in der Lage sind, unser Land für die Zukunft auszurichten, die neue Ideen haben. Nicht immer die selben aalglatten Gesichter und Phrasen, die jeden Tag gebetsmühlenartig heruntergebetet werden. Herr Galvez, gehen Sie doch bitte in die Politik!

Ad review prediction: West coast coffee company

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post Ad review prediction: West coast coffee company appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

State of Food Content Marketing + 3 Strategies for Grocery & Food Brands

by Marissa Sternberg, Senior Director of Marketing @

Our appetite for food-related content is larger than ever before. Thanks to highly stylized food content like BuzzFeed’s Tasty videos, consumers have grown hungrier for food hacks, recipes and mouth-watering cooking tutorials. OneSpot’s recent State of Food Content Marketing Report unpacks the latest findings on consumers’ desires for online food-related content. For example, “How To […]

The post State of Food Content Marketing + 3 Strategies for Grocery & Food Brands appeared first on .

If you’re a veteran & have financial experience: Here’s your lead

by Steve Ratti @ Marketing & Advertising Agency New Business Leads | Ratti Report

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership: Two $1,200 payments or • One Year All Access Membership: $200/month We do offer a free Collegiate membership Learn more

The post If you’re a veteran & have financial experience: Here’s your lead appeared first on Marketing & Advertising Agency New Business Leads | Ratti Report.

The FT warns advertisers after discovering ad fraud on its site

by Jessica Davies @ Digiday

The Financial Times estimates more than £1 million a month of advertisers' budgets is being squandered on ads masquerading as FT.com.

The post The FT warns advertisers after discovering ad fraud on its site appeared first on Digiday.

9 Ways to Maximize Google’s New Ad Offerings for Your Business

by Young Entrepreneur Council @ Modern Marketing Xchange

Google announced that it is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. In what ways could brands take advantage of this new feature to target new customers? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising [&hellip

The post 9 Ways to Maximize Google’s New Ad Offerings for Your Business appeared first on Modern Marketing Xchange.

Erfolgs-Ranking deutscher Sportler in Amerika: Wer sind die Social-Media-Lieblinge?

Erfolgs-Ranking deutscher Sportler in Amerika: Wer sind die Social-Media-Lieblinge?

by n.a. @ absatzwirtschaft

Deutschland ist nicht nur bei Autos Export-Weltmeister. Auch immer mehr deutsche Sportler wie Bastian Schweinsteiger spielen mittlerweile in amerikanischen Mannschaften. Doch was verdienen die deutschen Spitzensportler eigentlich im Ausland? Sind die Bestverdiener auch bei den Fans am beliebtesten? Und bedeutet das im Umkehrschluss, dass die Tickets zu ihren Spielen dann besonders teuer sind?

Somo’s Ross Sleight on Mobile’s Role in the Enterprise, Europe, Music and More

by Bryan Powell @ Modern Marketing Summit

Known as the “Professor of Mobile,” Ross Sleight is Chief Strategy Officer at Somo where he advises brands like Red Bull, Audi and Universal Music on how to harness the potential of mobile technologies. Ross was recently named to The Drum’s list of the 50 most influential players in mobile. Before taking the stage on November 9 at... Read more »

The post Somo’s Ross Sleight on Mobile’s Role in the Enterprise, Europe, Music and More appeared first on Modern Marketing Summit.

The Launch of The CMO Club Membership Ambassador Program

by Pete Krainik @ The CMO Club

We’re pleased to announce the launch of the Membership Ambassador Program for members, in support of each CMO Club Chapter! CMOs (two to three) in each chapter where nominated by their peers to support the peer sharing and help grow The Club, and will act as the face for new prospective members while at the...

The post The Launch of The CMO Club Membership Ambassador Program appeared first on The CMO Club.

Havells seeks to make a difference via latest ad campaign

by mxmadmin @ MxMIndia

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products

How to Predict, Not Guess, a User’s Needs

by Igal Liberman @ Modern Marketing Xchange

User acquisition costs for mobile applications are soaring; research from VentureBeat suggests that some companies are spending north of $20 per user. Some may attribute this rise to increased competition from app publishers, especially as brands enter the mobile picture, but a fundamental part of this cost increase is that marketers have begun to recognize the [&hellip

The post How to Predict, Not Guess, a User’s Needs appeared first on Modern Marketing Xchange.

ROI Measurement Framework [FREE TEMPLATE]

by Liam Moroney @ Insights

Developing a measurement framework is a necessary step for proving the value of your content marketing program. This framework provides not only a clear road map toward measuring program ROI, but it also helps you define every step of that road map through KPIs, technologies, and dependencies. For a step-by-step guide on how to fill […]

The post ROI Measurement Framework [FREE TEMPLATE] appeared first on Insights.

Digital Guardian Launches new Engineering and Development Center in Hyderabad

by Jeremy Solomons @ Fairhaven Capital

Digital Guardian, announced the launch of its operations in Hyderabad, India.  The centre at Hyderabad, which is Digital Guardian’s 1st center in India and 7th globally, will be an integral part of the company’s global development centers and will focus on enhancing existing products. As an extension arm to the core engineering department, the India […]

L’Oreal Canada’s new CMO has digital priorities

L’Oreal Canada’s new CMO has digital priorities


strategy

Stephanie Binette's plan for moving the beauty brand deeper into digital and consumer relevance.

L'Oréal Paris True Match Super-Blendable Makeup, Natural Beige, 1 fl. oz.
$10.95
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer, Light, 0.2 fl. oz.
$9.99
L'Oreal Paris Infallible Pro-Matte Foundation Makeup, 102 Shell Beige, 1 fl. oz.
$12.99
L'Oréal Paris Collagen Moisture Filler Night Creme, 1.7 oz.
$11.49
L'Oréal Paris Colour Riche Extraordinaire Lip Gloss, Nude Ballet, 0.18 fl. oz.
$9.99
L'Oréal Paris Colour Riche Lipstick, Blushing Berry, 0.13 oz.
$8.95
L'Oréal Paris Infallible Lip Pro Matte Gloss, Bare Attraction, 0.21 fl. oz.
$7.99
L'Oréal Paris Pure Clay Mask Purify and Mattify, 1.7 fl. oz.
$9.99
L'Oréal Paris Voluminous Lash Paradise Washable Mascara, Blackest Black, 0.28 fl. oz.
$8.99
L'Oréal Paris Age Perfect Cell Renewal Rosy Tone Moisturizer, 1.7 oz.
$19.99
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
$8.00
L'Oréal Paris True Match Super-Blendable Powder, Natural Beige, 0.33 oz.
$10.95
L'Oréal Paris Voluminous Million Lashes Mascara, Carbon Black, 0.29 fl. oz.
$8.95
Revlon Super Lustrous Lipstick, Pink Truffle
$7.99
L'Oreal Paris Cosmetics Infallible Pro-Matte Lip Gloss Set
$13.99
L'Oreal Paris Voluminous Original Mascara, Black Brown, 0.28 Fluid Ounce
$7.95
L'Oréal Paris Visible Lift Serum Absolute Foundation, Buff Beige, 1 fl. oz.
$14.95
L'Oreal Paris Age Perfect Hydra-Nutrition Golden Balm, 1.7 fl. oz.(Packaging May Vary)
$19.99
L'Oreal Paris Age Perfect Facial Night Cream
$17.99
L'Oréal Paris Infallible Pro-Glow Foundation, Creamy Natural, 1 fl. oz.
$10.99
L'Oréal Paris Infallible Never Fail Eyeliner, Black, 0.008 oz.
$8.95
L'Oreal Paris Cosmetics True Match Lumi Glotion Natural Glow Enhancer, Medium, 1.35 Fluid Ounce
$11.99
L'Oreal Magic Lumi Primer, Full Size, 0.68 Ounce
$12.95
L'Oréal Paris Revitalift Radiant Smoothing Cream Cleanser, 5 fl. oz.
$6.42
L'Oréal Paris Magic Skin Beautifier BB Cream, Light, 1 fl. oz.
$10.95
L'Oreal Paris Skin Care Pure Clay Cleanser, Detox & Brighten, 4.4 Fluid Oun
$5.99
L'Oréal Paris Brow Stylist Definer Pencil, Blonde, 0.003 oz.
$7.99
L'Oréal Paris True Match Loose Powder Mineral Foundation, Nude Beige, 0.35 oz.
$11.24
L'Oréal Paris Revitalift Anti-Wrinkle + Firming Face & Neck Cream, 1.7 fl. oz.
$9.88
L'Oréal Paris Infallible 24HR Shadow, Amber Rush, 0.12 oz.
$7.95
L'Oréal Paris Colour Riche Eye La Palette Eye Shadow, Nude, 0.62 oz.
$19.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Itude, 0.13 oz.
$5.99
L'Oréal Paris Infallible Blend Artist Foundation Blender
$7.99
Loreal Professionnel Serie Expert Vitamino Color A-OX Shampoo, 16.9 Fluid Ounce
$16.83
L'Oréal Paris True Match Lumi Healthy Luminous Makeup, N1-2 Soft Ivory/Classic Ivory, 1 fl. oz.
$12.95
L'Oréal Paris Superior Preference Permanent Hair Color, 4 Dark Brown
$9.99
L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara, Black, 0.33 fl. oz.
$10.95
L'Oreal Paris Hair Color Root Cover Up Hair Dye, Dark Blonde, 2 Ounce (Pack of 2) (Packaging May Vary)
$19.98
L'Oréal Paris Infallible Total Cover Foundation, Classic Ivory, 1 fl. oz.
$10.99
L'Oréal Paris Age Perfect Hydra-Nutrition SPF 30 Facial Oil, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Primer Mascara, Primer, 0.24 fl. oz.
$5.99
L'oreal Professional Series Expert Absolute Repair Lipidium Shampoo for Unisex, 16.9 Ounce
$16.80
Loreal Absolut Repair Lipidium Reconstructor Intensive Treatment Instant 3 Vials
$19.95
L'Oreal Paris True Match Super-Blendable Compact Makeup, Classic Ivory, 0.3 oz.
$12.95
L'Oréal Paris Revitalift Triple Power Concentrated Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Colour Riche Matte Lipcolour, Matte-Traction Red, 0.13 oz.
$8.99
L'Oreal Paris Go 360 Clean, Deep Cleansing Exfoliating Facial Scrub, 6.0 Ounce
$4.99
L'Oreal Professionnel Paris Vitamino Color Shampoo 8.45oz & Conditioner 5oz
$29.98
L'Oréal Paris Couleur Experte Hair Color + Hair Highlights, Light Golden Copper - Brown Ginger Twist
$14.99
L'Oréal Paris Colour Riche Balm, 819 Caramel Comfort, 0.1 oz.
$7.95
L'Oréal Paris Excellence Créme Permanent Hair Color, 4 Dark Brown
$8.99
L'Oréal Paris Men's Expert VitaLift Anti-Wrinkle & Firming Moisturizer, 1.6 fl. oz.
$10.99
L'Oréal Paris Infallible Pro-Matte Powder, True Beige, 0.31 oz.
$12.99
L'Oreal Paris Collagen Moisture Filler Facial Day Lotion SPF 15, All Skin Types
$16.74
L'Oréal Paris Revitalift Bright Reveal SPF 30 Moisturizer, 1 fl. oz.
$17.99
Loreal Revitalift Eye Cream 0.5 Ounce (14ml)
$12.43
L'Oreal Paris Cosmetics True Match Lumi Glow Amour Boosting Drops, Golden Hour, 0.47 Fluid Ounce
$11.99
L'Oreal Professional Serie Expert Absolut Repair Lipidium Masque, 16.89 Ounce
$44.00
L'Oréal Paris Revitalift Bright Reveal Dual Overnight Moisturizer, 1 fl. oz.
$17.99
L'Oréal Paris Voluminous Smoldering Eyeliner, Black, 0.087 oz. (Packaging May Vary)
$8.95
L'Oréal Paris Revitalift Bright Reveal Peel Pads, 30 count
$17.99
L'Oréal Paris Magic BB Cream Anti-Redness, 1 fl. oz.
$10.99
L'Oreal Paris Hydra Genius Daily Liquid Care, Normal/Oily Skin, 3.04 fl. oz.
$13.99
L'Oréal Paris Age Perfect Hydra Nutrition Advanced Skin Repair Daily Serum, 1 oz.
$19.99
L'Oréal Paris Hydra-Renewal Continuous Moisture Cream, 1.7 fl. oz.
$7.99
L'Oreal Paris Revitalift Anti Wrinkle + Firming Night Cream, 1.7 oz.
$17.99
L'Oréal Paris Infallible Pro-Matte Liquid Lipstick, Nudist, 0.21 fl. oz.
$7.99
L'Oréal Paris Hair Expert Extraordinary Transforming Oil-in-Cream, 5.1 fl. oz. (Packaging May Vary)
$6.99
L'Oreal Paris Cosmetics True Match Lumi Glow Nude Highlighter Palette, Sun-Kissed, 0.26 Ounce
$11.99
L'Oréal Paris Voluminous Butterfly Lengthening Washable Mascara, Blackest Black, 0.22 fl. oz.
$8.99
L'Oreal Professional Serie Expert Absolute Repair Lipidium Conditioner, 25.36 Fl Oz
$22.10
L'Oréal Paris EverSleek Sulfate Free Keratin Caring Conditioner, 8.5 fl. oz.
$6.99
L'Oréal Paris EverPure Sulfate Free Volume Shampoo, 8.5 fl. oz.
$6.99
L'Oréal Paris Revitalift Triple Power Intensive Anti-Aging Day Moisturizer, 1.7 oz. (Packaging May Vary)
$24.99
L'oreal Paris Colour Riche Glossy Balm, 270 Petite Plum, 0.09 Ounce
$7.99
L'Oréal Paris Voluminous Original Curved Brush Mascara, Black, 0.28 fl. oz.
$7.95
L'Oréal Paris Voluminous False Fiber Lashes Mascara, Blackest Black, 0.34 fl. oz.
$8.95
L'Oréal Paris Voluminous Original Carbon Black Waterproof Mascara, 0.23 fl. oz.
$7.95
L'Oréal Paris Root Rescue Hair Color, 7 Dark Blonde
$6.99
L'Oréal Paris Go 360° Clean Cleanser Sensitive Skin, 6 fl. oz.
$4.99
L'Oreal Paris Visible Lift Smooth Makeup, Absolute Buff Beige, 0.85 Fluid Ounce
$15.95
L'Oreal Paris Age Perfect Cell Renewal Facial Day Cream SPF 15
$24.99
L'Oréal Paris Age Perfect Cell Renewal Golden Serum Treatment, 1 fl. oz.
$24.99
L'Oréal Paris Ideal Clean Makeup Removing Towlettes, 25 ct.
$4.99
L'Oréal Paris Advanced Hairstyle AIR DRY IT Undone Style Cream, 5.1 fl. oz.
$4.99
L'Oréal Paris Touch on Highlights Customizable Highlights, H50 Toasted Almond
$12.99
L'Oreal Paris EverPure Sulfate-Free Color Care System Moisture, DUO set Shampoo + Conditioner
$16.95
L'Oreal Paris Hair Expertise OleoTherapy All Perfecting Oil Essence, 3.4 Fluid Ounce
$12.99
L'Oreal Paris RevitaLift Double Lifting Face Treatment
$13.97
L'Oreal Paris True Match Blush, Tender Rose, 0.21 Ounces
$10.95
L'Oreal Paris Cosmetics True Match Lumi Shimmerista Highlighting Powder, Moonlight, 0.28 Ounce
$11.99
L'Oréal Paris Voluminous Superstar Washable Mascara, Black, 0.41 fl. oz.
$9.99
L'Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heatspray, 5.7 fl. oz.
$5.12
L'Oreal Paris RevitaLift Triple Power Eye Treatment, 0.5 Fluid Ounce
$24.99
L'Oreal Paris Cosmetics Infallible Pro Glow Concealer, Natural Beige, 0.21 Fluid Ounce
$8.99
L'Oréal Paris True Match Lumi Cushion Foundation, N2 Classic Ivory, 0.51 oz.
$14.99
L'Oreal Paris Age Perfect Hydra-Nutrition Facial Day/Night Cream 1.7 FL OZ
$13.99
L'Oréal Paris Brow Stylist Brow Plumper, Medium to Dark, 0.27 fl. oz.
$8.99
L'Oréal Paris Infallible PAINTS/LIPS Metallic, Moon Lust, 0.27 fl. oz.
$7.99
L'Oréal Paris Feria Permanent Hair Color, 36 Chocolate Cherry (Deep Burgundy Brown)
$9.99
About - Contact - Privacy Policy - Terms of Service - Bravo Probiotic Yogurt