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Commentaires sur The most desired US brands by women … and men par Etude : les femmes et la technologie « Les News du planning

by Etude : les femmes et la technologie « Les News du planning @ Commentaires pour Womenology

[...] La plupart des marques des secteurs concernés n’ont pas perçu ce potentiel de consommation et ont délaissés les femmes dans leurs stratégies. À l’inverse, ceux qui comme Sony ont eu du flair se sont vus récompenser : avec des actions comme « Sony loves Women ! » ou la commercialisation d’une PSP Pink (première console portable conçue pour les femmes), le groupe nippon a réussi à devenir la 2e marque préférée des consommatrices américaines. [...]

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Johnnie Walker releases 'Blade Runner 2049'-inspired whisky

by @ Marketing Dive - Latest News

The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future. 

Unidays on why brands should ‘assume nothing’ with Gen Z

by Charlotte Rogers @ Marketing Week

Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.

The post Unidays on why brands should ‘assume nothing’ with Gen Z appeared first on Marketing Week.

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

The brand safety fallout: Three in four marketers say brand reputation has taken a hit

by Sarah Vizard @ Marketing Week

A new report reveals the extent of the brand safety scandal on brands, with 78% of marketers saying it has hurt their brand’s reputation and 50% that it has impacted brand affinity.

The post The brand safety fallout: Three in four marketers say brand reputation has taken a hit appeared first on Marketing Week.

Symrise Launches KeraSym Rescue at in-cosmetics in São Paulo

by Dan Castiglione @ Beauty Fashion Fragrance

Symrise is launching its innovative hair care ingredient KeraSymTM Rescue at in-cosmetics 2017 in Latin America. The substance helps regenerate bleached damaged hair and uses ingredients from Symrise Amazon. Symrise has developed the novelty in its hair care center in São Paulo. Visitors can inform themselves at in-cosmetics Latin America at the Symrise Booth H10. […]

The post Symrise Launches KeraSym Rescue at in-cosmetics in São Paulo appeared first on Beauty Fashion Fragrance.

Pacifica Releases New Vegan Lip Balms!

by Vicky Ly @ ethical elephant

Vegan lip balms and sugar lip scrub by Pacifica comes in 7 sweet flavors. Formulated without carmine, parabens, phthalates & petroleum.

The post Pacifica Releases New Vegan Lip Balms! appeared first on ethical elephant.

Vegan Cuts June 2017 Beauty Box Review + Contents

by Aly Laughlin @ Cruelty-Free Kitty

I am excited to share the next installment of the Vegan Cuts Beauty Box with you! As I mentioned in my review of the May Box, The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 100% vegan and cruelty-free products. The Beauty Box differs from the Vegan Cuts Makeup Box in […]

The post Vegan Cuts June 2017 Beauty Box Review + Contents appeared first on Cruelty-Free Kitty.

Ryanair’s key brand metrics nosedive following cancellation crisis

by Thomas Hobbs @ Marketing Week

Following the airline's recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.

The post Ryanair’s key brand metrics nosedive following cancellation crisis appeared first on Marketing Week.

NYC Nightlife Legends Join Former Studio 54 Owner, Mark Fleischman, at Book Launch

by Dan Castiglione @ Beauty Fashion Fragrance

Cornelia Guest, R. Couri Hay, Anthony Hayden-Guest, Carmen D’Alessio, Denise Chatman, Erik von Brook, George Wayne, Gail Evertz, Gordon von Broock, Mimi Leonard Fleischman, and Patrick McMullan hosted the launch party for Inside Studio 54 – The Real Story of Sex, Drugs and Rock ‘n’ Roll from Former Studio 54 Owner by Mark Fleischman at […]

The post NYC Nightlife Legends Join Former Studio 54 Owner, Mark Fleischman, at Book Launch appeared first on Beauty Fashion Fragrance.

The One Surprising Thing Top Models Have in Common

The One Surprising Thing Top Models Have in Common


InStyle.com

For these five supermodels, all beauty ambassadors of L'Oréal Paris, recognizing a star in the making is a skill honed from experience. Models off duty, in fashionspeak, is how we describe the style of those who project in their everyday lives a certain aura of coolness–casual, seemingly...

Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches)

by Aly Laughlin @ Cruelty-Free Kitty

I’ve always wanted to try the ever popular Stila Heaven’s Hue Highlighter in the shade “Kitten”, and I am so happy to be able to try it now that Stila is officially cruelty-free. Plus, its formula contains no animal ingredients and is therefore vegan-friendly! Hooray! At A Glance Brand: Stila Animal Testing Policy: Cruelty-Free, PETA-Certified […]

The post Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches) appeared first on Cruelty-Free Kitty.

Guerrilla street cred

by Strategy Staff @ strategy

Shoppers entered a glass-sided truck to play a game and have a chance to open a plexi box to receive ...

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

The Facial Oil That’s Helping Me Prep My Skin For Winter

by Gio @ beautifulwithbrains.com

Can you believe it’s already sweater time here in London? Like, summer officially ended only a couple of days ago. Weren’t we supposed to get a transition period or something?…

The post The Facial Oil That’s Helping Me Prep My Skin For Winter appeared first on beautifulwithbrains.com.

Expected transaction volume of RMB 7.5 trillion in 2017 shows the immense potential of cross-border e-commerce in China

by federico @ Daxue Consulting – Market Research China

What are the drivers for the exploding cross border e-commerce in China? Thanks to the development of technology and the growth of the internet, it has provided consumers from all over the world with the possibility to purchase goods and services via Internet-based platforms that otherwise may be unattainable or too expensive in their home […]

This article Expected transaction volume of RMB 7.5 trillion in 2017 shows the immense potential of cross-border e-commerce in China is the first one to appear on Daxue Consulting - Market Research China.

The Truth About Collagen Drinks: Do They Work?

by Gio @ beautifulwithbrains.com

Collagen in moisturisers doesn’t work. This pesky molecule is too big the penetrate the skin. It sits comfortably on its surface, making it soft and smooth. But firming skin or…

The post The Truth About Collagen Drinks: Do They Work? appeared first on beautifulwithbrains.com.

Commentaires sur Women and sport par BodyTrain, les nouvelles baskets de Puma pour femmes | Womenology

by BodyTrain, les nouvelles baskets de Puma pour femmes | Womenology @ Commentaires pour Womenology

[...] femmes se mettent au sport (voir article ici) et Puma en a bien conscience. C’est pour cela que le géant allemand de la mode sportive a [...]

Who Owns What In The Beauty Industry?

Who Owns What In The Beauty Industry?


beautifulwithbrains.com

Do you know who really owns your favourite beauty brands?

Oath, Instagram, Unilever: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Catch up on all the most important marketing news from the around the world with our morning round-up.

The post Oath, Instagram, Unilever: Everything that matters this morning appeared first on Marketing Week.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

L’Oréal USA For Women in Science Program Announces 2017 Changing the Face of STEM Grant Winners

by Dan Castiglione @ Beauty Fashion Fragrance

The L’Oréal USA For Women in Science program announced today the 10 winners of its Changing the Face of STEM (CTFS) mentoring grants. The projects awarded exemplify a broad range of activities and partnerships focused on mentoring and engaging girls and women in science, technology, engineering and math (STEM), from preschool to graduate school. The grants […]

The post L’Oréal USA For Women in Science Program Announces 2017 Changing the Face of STEM Grant Winners appeared first on Beauty Fashion Fragrance.

New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them?

by Gio @ beautifulwithbrains.com

Who said that masks are only for the face? After putting sheet masks firmly back into our skincare routine, the Koreans have come out with a new wave of masks…

The post New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them? appeared first on beautifulwithbrains.com.

Arriving in high spirits: iPhone 8’s reputation in China

by federico @ Daxue Consulting – Market Research China

Gauging iPhone 8’s reputation in China In anticipation of Apple’s upcoming iPhone 8, the Chinese web has been rife with various leaks and speculations on the product, the bulk of which displayed a landslide favor for the new product. Among these enthusiasts, it is suggested that a group of newly mature adult males have played […]

This article Arriving in high spirits: iPhone 8’s reputation in China is the first one to appear on Daxue Consulting - Market Research China.

American mums are short on friends

by aufeminin @ Womenology

After the birth of their children, women tend to go out less and dedicate less time to each other. Focus on the family unit is to the detriment of relations with friends. According to a study led by CafeMom, mums …

Continuer la lecture

The post American mums are short on friends appeared first on Womenology.

Study: 72% of CMOs feel pressure from brand safety issues

by @ Marketing Dive - Latest News

Nearly half of marketing chiefs admit they still have problems with where and how digital ads are placed and viewed, says a new report from the CMO Council.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Retail Leaders Circle Summit in New York

by Dan Castiglione @ Beauty Fashion Fragrance

On Tuesday, September 12, 2017, The Retail Leaders Circle staged the “Re-Configuring The New State of Retail” Summit at the Mandarin Oriental Hotel in New York. RLC Founder, Panos Linardos, also Executive Director of the New York Institute of Management, stated, ” THE RLC NYC Summit is an annual invigorating gathering of the foremost retail […]

The post Retail Leaders Circle Summit in New York appeared first on Beauty Fashion Fragrance.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

State of the Industry: Innovating to meet publishing’s programmatic challenges

by RhythmOne @ Digiday

The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne.

The post State of the Industry: Innovating to meet publishing’s programmatic challenges appeared first on Digiday.

Commentaires sur Skip’s Contest for Mums in « Un goûter presque parfait » par laura

by laura @ Commentaires pour Womenology

Super cool !

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

The post Yes, women watch X-rated movies too appeared first on Womenology.

Commentaires sur Gender Marketing Encounters: Caroline Lamprecht par Julie Roger-Carel

by Julie Roger-Carel @ Commentaires pour Womenology

Quand on parle d'achat online, sur le mobile, l'intégration de la réalité augmentée devrait donner un réel élan aux ventes: la possibilité en quelques secondes d'essayer mon rouge à lèvre virtuellement...parfait!, et encore mieux, je partage mon 'portrait' et je demande l'avis de mes Fans!. Bref, bel avenir pour le maquillage 'online'.

L’Oreal ambassador Helen Mirren says moisturiser probably does 'f*** all'

L’Oreal ambassador Helen Mirren says moisturiser probably does 'f*** all'


The Independent

Oscar-winning actress Dame Helen Mirren, who fronts an ad campaign for L’Oreal, said yesterday that moisturiser “probably does f*** all”. The moment of candour came while Dame Helen was appearing as a brand ambassador for L’Oreal on a panel at an event in the South of France.

L'Oreal Does Test On Animals And Is Misleading Us About It

L'Oreal Does Test On Animals And Is Misleading Us About It


Cruelty-Free Kitty

Is L'Oreal cruelty-free? Find out how L'Oreal is lying to their customers about their animal testing policy.

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by Administrator @ Thank U

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Clinique is turning print ads into six-second videos

by Hilary Milnes @ Digiday

Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form.

The post Clinique is turning print ads into six-second videos appeared first on Digiday.

Turning off retargeting could hurt publishers and empower Google, Facebook

by Ross Benes @ Digiday

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries.

The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday.

Soft-drink maker Lucozade now creates half its UK ads in-house

by Seb Joseph @ Digiday

Lucozade Ribena Suntory’s digital boss insists that its in-house team won’t replace agencies.

The post Soft-drink maker Lucozade now creates half its UK ads in-house appeared first on Digiday.

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Nathalie

by Nathalie @ Commentaires pour Womenology

Il faut en effet admettre qu’il y a des grandes différences hommes/femmes dans la consommation et celles-ci sont à prendre en compte. En revanche, quant à l’origine de ces différences, les théories se contredisent. Notamment cet article sur Gloria Moss qui justifie le marketing to women par des arguments biologiques vient totalement contredire votre autre article sur la neurobiologiste Lise Eliot et son essai «Cerveau rose, Cerveau bleu» qui affirme que ces différences découlent surtout de l’éducation différenciée entre filles et garçons.

WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’

by Yuyu Chen @ Digiday

For WPP chief Martin Sorrell, China's duopoly is becoming as competitive in advertising and marketing as Google, Facebook and Amazon.

The post WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’ appeared first on Digiday.

Wearing perfume, an almost sacred beauty ritual

by aufeminin @ Womenology

The majority of women put perfume on every day, so much so that 143,000 bottles of perfume are sold every day in France (source: Planetoscope). And what might seem like a simple beauty step has a much deeper cultural dimension …

Continuer la lecture

The post Wearing perfume, an almost sacred beauty ritual appeared first on Womenology.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Beauty In Orbit: The New Space-Themed Vegan Cuts Box

by Aly Laughlin @ Cruelty-Free Kitty

I’m here with another installment of the Vegan Cuts Beauty Box, this time with their “Beauty in Orbit” filled with lunar-inspired goodies. The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 totally vegan and cruelty-free products. Keep reading for my thoughts on the products included in the July “Beauty in Orbit” […]

The post Beauty In Orbit: The New Space-Themed Vegan Cuts Box appeared first on Cruelty-Free Kitty.

YouTube courts advertisers with promise of better targeting

by Sarah Vizard @ Marketing Week

YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.

The post YouTube courts advertisers with promise of better targeting appeared first on Marketing Week.

Transgender Model Hari Nef Stars in New L'Oréal Campaign

Transgender Model Hari Nef Stars in New L'Oréal Campaign


Allure

She's featured along with a slew of other famous faces.

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

Commentaires sur Study on women and dressing for the workplace par faure

by faure @ Commentaires pour Womenology

mouais...il y a ce qui est déclaré et la réalité....Par ex, en tant que femme, je vois que les femmes, qui disent vouloir être respectées et reconnues pour leurs compétences, participent, voire instaurent, des relations de séduction avec les hommes, flirtant de manière plus ou moins discrètes (regards "ondulants", sourires charmeurs....) tout en s'offusquant qu'on les réduise à leur séduction ! Je les trouve ambigues, car elles jouent bp sur le désir masculin en mettant en avant leurs atouts physiques ou artificiels (teinture de cheveux, jeans assez moulants, hauts attirant l'attention de manière plus ou moins subtile sur la poitrine...). Les hommes pensaient y trouver un intérêt, cela valorisant leur virilité (du style, ouais je suis un vrai mec, même si j'ai une copine ou une femme, je regarde les autres femmes, je peux les séduire en allant au bout ou pas, je me sens séduit, voire excité...) mais de plus en plus ouvrent les yeux : ils se rendent compte que ces femmes prennent le pouvoir par la séduction, et que si elles sont objet de désir, elles peuvent aussi refuser des avances, prendre leur place au travail, et aussi les jeter dans la vie privée...Ils sont eux aussi ambigues : s'ils considéraient les femmes avant tout comme des personnes et non pas des moyens de se sentir plus virils en les mattant dès qu'elles montrent un bout de peau, ces jeux de séduction à 2 balles entre hommes et femmes s'arrêteraient et les femmes sauraient reprendre leur vraie féminité en main plutôt que de devenir des sortes d'amazones de la séduction....

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Backstage at the Pre-Emmy’s Gifting Suite with Guest Editor Sue Phillips

by Dan Castiglione @ Beauty Fashion Fragrance

 By Sue Phillips Last week in LA was EMMY fever! Gifting Suites were the place to be with Celebs, publicists, photographers, media and handlers walking the ‘red carpet,’ and entertainers guiding the activities and doling out the incredible SWAG bags for all nominees. Celebrity Connected was one of the more popular Gifting Suites and I […]

The post Backstage at the Pre-Emmy’s Gifting Suite with Guest Editor Sue Phillips appeared first on Beauty Fashion Fragrance.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Shonda Rhimes & Grey's Anatomy Cast Take a Knee in 'Solidarity of Racial Justice' at 300th Episode Party

Shonda Rhimes & Grey's Anatomy Cast Take a Knee in 'Solidarity of Racial Justice' at 300th Episode Party

by Karen Mizoguchi @ PEOPLE.com

Shonda Rhimes and the cast of Grey’s Anatomy are supporting NFL players’ protest of racial injustice in the wake of the backlash from President Donald Trump.

“and we took a knee in solidarity of racial justice. #takeaknee#greysanatomy #300th,” Rhimes, 47, shared on Instagram Tuesday, along with a photo of her, Ellen Pompeo, Jesse Williams and Debbie Allen on one knee at the 300th episode celebration party. (Jason Winston George, who plays Ben Warren, was cropped out of the picture.)

“We kneel because we are supposed to be one nation under God, indivisible, with liberty and justice for all. #ilovethesepeople #300thepisode,” Pompeo captioned the same photo.

Meanwhile, Williams, 36, responded to a Twitter follower who tried to to get the hashtag #BoycottGreysAnatomy trending after their protest picture.

“No one’s scared of u. Also, u follow me. #GetYourLifeTogether See u this Thursday for our season premiere at 8pm!” the actor wrote.

The ABC drama, which is one of the longest-running scripted shows in TV history, will mark its 300th episode this season on Thursday.

Also on Monday, Gillian Anderson and David Duchovny took a knee on the set of the upcoming reboot of The X-Files.

NFL players and celebrities continue to show their solidarity with athletes like Colin Kaepernick, who made headlines in Aug. 2016 for refusing to stand for the national anthem to protest racial injustice in the United States.

While numerous NFL stars kneeled and locked arms during the national anthem during a Sunday game in London, celebrities, including Stevie Wonder, Diddy and Uzo Aduba, lent their voices to the movement.

RELATED GALLERY: All the Stars Who Are Taking a Knee in Solidarity with the NFL National Anthem Protests

On Saturday, Rhimes tweeted: “I think: By kneeling, players don’t disrespect the flag.They ask US to respect the flag. They ask us to make the anthem true for all of us.”

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

In addition, the president had a series of follow-up tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”


Cereals Market in China: a Rising Trend for Western Breakfast

by Daxue Consulting @ Daxue Consulting – Market Research China

Cereals Market in China: A Rising Trend for Western Breakfast The cereals market in China continues to see growth. According to TMR research, Asia-Pacific is – compared to the declining demand in Europe and North America – expected to amount for a market share of around 13% of the overall market by the end of […]

This article Cereals Market in China: a Rising Trend for Western Breakfast is the first one to appear on Daxue Consulting - Market Research China.

The Ultimate Guide To Cruelty-Free Nail Polish

by Aly Laughlin @ Cruelty-Free Kitty

We’ve reached out to all the nail polish brands to bring you this post. The main thing I’d like to point out is that Essie and OPI, 2 of the most popular nail polish brands, DO test on animals by selling in China. Sally Hansen is another culprit. Regardless, you’ll notice that there are an […]

The post The Ultimate Guide To Cruelty-Free Nail Polish appeared first on Cruelty-Free Kitty.

L'Oreal Paris Tops the List of Most Valuable Beauty Brands - theFashionSpot

L'Oreal Paris Tops the List of Most Valuable Beauty Brands - theFashionSpot


theFashionSpot

L'Oreal Paris is one of the most valuable beauty brands out there.

#WorldCup: women lace up their boots

by aufeminin @ Womenology

The World Cup is without a doubt one of the most popular topics of conversation brought to us this early summer. But what attitude will women bear in regards to this traditionally masculine sport? The aufeminin.com website and its Womenology …

Continuer la lecture

The post #WorldCup: women lace up their boots appeared first on Womenology.

L’Oreal Paris

L’Oreal Paris


Pinterest for Business

Creating a vision (board) for beauty

Gerard Cosmetics: Animal Testing Policy & Correspondence

by Aly Laughlin @ Cruelty-Free Kitty

Gerard Cosmetics started out as a teeth whitening brand which has now expanded to makeup products built on that same premise including their teeth whitening lip glosses. There is a lot of talk of Gerard Cosmetics being “cruelty-free” on social media, but the official Gerard Cosmetics website does not include an animal testing policy, nor […]

The post Gerard Cosmetics: Animal Testing Policy & Correspondence appeared first on Cruelty-Free Kitty.

Eat Natural on how it has built brand trust by not advertising

by Charlotte Rogers @ Marketing Week

A production first, marketing second strategy has helped British snack bar company Eat Natural take a lead in the healthy living market over the past 20 years.

The post Eat Natural on how it has built brand trust by not advertising appeared first on Marketing Week.

The Newest COVERGIRL Is…Ayesha Curry

by Dan Castiglione @ Beauty Fashion Fragrance

OVERGIRL is announcing Ayesha Curry, star of “Ayesha’s Home Kitchen” on the Food Network and author of national best-seller “The Seasoned Life,” as the brand’s newest COVERGIRL.   Ayesha’s joyful energy, big personality, and strong viewpoints and perspectives on the world around her embody COVERGIRL’s philosophy of empowering women to fearlessly and relentlessly pursue their […]

The post The Newest COVERGIRL Is…Ayesha Curry appeared first on Beauty Fashion Fragrance.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Check Out These 18 Chic Vegan Backpacks

by Vicky Ly @ ethical elephant

Looking for a bag that'll fit all your essentials whether it's for school, work, or play? Here are 18 chic vegan backpacks!

The post Check Out These 18 Chic Vegan Backpacks appeared first on ethical elephant.

Street smarts

by Strategy Staff @ strategy

Technology is helping to transform the out-of- home industry – but it’s what the mediacos are doing with the tech ...

Bauer Media tries to prove its ads work using shoppable videos

by Lucinda Southern @ Digiday

Bauer said its branded videos are getting 10 times as many interactions as its unbranded videos.

The post Bauer Media tries to prove its ads work using shoppable videos appeared first on Digiday.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

How AI Will Transform Life Sciences Marketing

by Ed Rhoads @ Prophet Thinking

Big data and AI continue to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

The post How AI Will Transform Life Sciences Marketing appeared first on Prophet Thinking.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Lacoste Women – they’ve got bite

by aufeminin @ Womenology

A polo shirt with an embroidered crocodile. This is the hallmark of the legendary French company Lacoste. Officially born in 1933, the famous shirts adorned with their badge is based on the story of the international tennis champion René Lacoste …

Continuer la lecture

The post Lacoste Women – they’ve got bite appeared first on Womenology.

CASE STUDY: How L’Oreal Paris achieved brand lift in Malaysia

CASE STUDY: How L’Oreal Paris achieved brand lift in Malaysia


Campaign Asia

L’Oréal Paris worked with Lion & Lion to boost online awareness and growth in Malaysia, resulting in a 90 per cent decrease in cost-per-engagement on Facebook.

Siri web search ditches Bing for Google

by @ Marketing Dive - Latest News

Apple aims to offer consistency across its products, as Google search is already the default provider for Safari on Mac and iOS.

Commentaires sur « Pink brain, blue brain », a book about the neurobiological differences between girls and boys during childhood par de Grandmaison

by de Grandmaison @ Commentaires pour Womenology

Bonjour, merci pour cet article fort intéressant. Je confirme certains points: Les garçons aiment jouer à la <b>dinette</b> même à 6 ans. Ils <b> sourient</b> très souvent .. surtout lorsque leurs parents le font naturellement Le <b>multisport</b> est un bon moyen de permettre aux enfants de découvrir les activités qu'ils préfèrent Bonne journée ! Anne D.

The keys to online shopping for women

by aufeminin @ Womenology

« Purchasing, especially online, allows people to feel part of a large community with values at the heart of it, brand values.” These are the words of sociologist Stéphane Hugon whose doctoral research focused on “The social construction of online identity”. …

Continuer la lecture

The post The keys to online shopping for women appeared first on Womenology.

Top 5 Companies Owned By L'Oréal

Top 5 Companies Owned By L'Oréal


Investopedia

Learn how L'Oréal is the world's largest cosmetic company with more than $29 billion in annual revenue. Discover more about some of the companies L'Oréal owns.

‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

by Ross Benes @ Digiday

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms.

The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple appeared first on Digiday.

[Interview] How to reach on high-end tourism market in China?

by Arthur @ Daxue Consulting – Market Research China

Over the next few years, how will the high-end tourism market in China evolve around the upcoming adventure travel segment? Published on June 5th 2016, Hurun Report’s (胡润百富) annual study about Chinese luxury travelers displays a shift in wealthy traveler expectations. Indeed, whereas leisure travel was the most popular travel theme in consumers’ minds for […]

This article [Interview] How to reach on high-end tourism market in China? is the first one to appear on Daxue Consulting - Market Research China.

L’Oréal Masters Multiculturalism

L’Oréal Masters Multiculturalism


Harvard Business Review

The cosmetics giant manages to be very global—yet very French.

The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options)

by Aly Laughlin @ Cruelty-Free Kitty

As someone who almost never uses foundation because of how sensitive my skin is, I can completely relate to the struggle of finding a good foundation for sensitive skin. If I use the wrong product, my face can literally break out in hives! But in the name of science, I’ve tried out many foundations over […]

The post The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options) appeared first on Cruelty-Free Kitty.

DERMA E Vegan Nourishing Rose Cleansing Oil

by Vicky Ly @ ethical elephant

This nourishing rose cleansing oil by DERMA E claims to remove long-lasting makeup, while nourishing skin with beautifying oils

The post DERMA E Vegan Nourishing Rose Cleansing Oil appeared first on ethical elephant.

It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults

by aufeminin @ Womenology

A qualitative study led by CREDOC in March 2004, on 26 mother-daughter duos, confirms that the majority of the time, mothers are the ones who introduce their daughters to cooking and to flavours. What’s less intuitive, however, is that these …

Continuer la lecture

The post It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults appeared first on Womenology.

“If brands do decide to address gays, they don’t include lesbians”

by aufeminin @ Womenology

A meeting with Amandine Miguel, spokesperson for Inter LGBT, head of Lesbian Visibility What do you think of gay marketing (brands who particularly target the homosexual community)? Firstly, it is wrong to think that the “gay marketing” label includes all …

Continuer la lecture

The post “If brands do decide to address gays, they don’t include lesbians” appeared first on Womenology.

This Is Us Stars Reveal the Shocks, Tearjerkers & Everything Else to Expect From Season 2

This Is Us Stars Reveal the Shocks, Tearjerkers & Everything Else to Expect From Season 2

by Karen Mizoguchi and Brianne Tracy @ PEOPLE.com

This Is… going to be an emotional sophomore season.

Fans were left wanting more details and storylines after Tuesday’s season premiere of This Is Us, especially after that shocking ending showing how everyone’s favorite TV dad, Jack Pearson, died.

“I don’t know how to feel,” Mandy Moore told PEOPLE as she wiped away tears after watching the episode for the first time with her castmates at PEOPLE’s screening in Los Angeles. “It was weird to watch it but I’m so glad we got to watch it together. It’s nice to know some piece of the puzzle … Just seeing what we saw there was enough to make anyone upset.”

Meanwhile, Milo Ventimiglia said in a Q&A following the premiere hosted by PEOPLE’s Editor-in-Chief Jess Cagle, that he is relieved that fans finally got a glimpse into what led to his character’s death. 

“I’m glad we’ve revealed a little bit to everyone,” he explained. “I know people have been asking questions and I stay silent because there’s so much I can’t reveal but I’m glad they know at least a bit.”

And there’s plenty more to come!

Read below to learn what Moore and Ventimiglia — along with their costars and creator Dan Fogelman — teased about what to expect in season 2, including specific tear-jerking moments from upcoming episodes.

 

What to Expect About Jack’s Death:

After Jack (Ventimiglia) and Rebecca (Moore) end their separation and decide to deal with his alcoholism together, the episode cut to her driving up to a burnt house with bags of his possessions as firefighters surround the scene.

“That’s just a piece of the puzzle,” Moore told PEOPLE.

In fact, there are clues viewers might have missed: Kate is holding a dog, Randall has a girlfriend and Kevin has a broken leg leading up to the big monumental event.  

“This was always the plan. We talked about the fire and what happened to Jack,” Fogelman shared with PEOPLE. “This is something we’ve had planned out since inception. We wanted to start this season providing a few answers while still leaving us a lot of room to explore what happens.”

Leading up to tonight’s episode, Ventimiglia admitted that he’s been asked about Jack’s death for far too long. “It gets confusing because they say, ‘How do you die? Not how does Jack die?’ ” the Gilmore Girls alum said to PEOPLE. 

Adding, “I always wondered why is this good? I think when Dan would talk about him, there is always a darker side. Seeing that cracks are not cracks but deeper wounds we see a bit more why he chooses to be good. That’s the stuff we’re going to unpack.”

 

What to Expect About Kate’s Singing:

Fogelman revealed to PEOPLE that Chrissy Metz will be showcasing her real singing voice on the NBC hit drama. “She’s awesome. She sings next week on the show and it’s pretty awesome,” he said.

And Sterling K. Brown couldn’t agree more with Fogelman. “Chrissy Metz is a beast,” the two-time Emmy winner shared with PEOPLE.

“We made her sound a little more tentative … We thought we had to make this a realistic situation for Kate,” Fogelman also explained. “She is a 37-year-old trying to break into a tough industry that people have been working their whole lives to be a part of. It’s not going to just happen overnight because she wants it to be. She’s going to have to work at it and that’s something that Kate’s willing to do.”

He even joked, “Season 4 when we run out of ideas it’s going to turn into a musical.”

Metz, who earned an Emmy nomination for playing Kate Pearson, is loving how she can combine her passion for acting and singing.

“Dan is writing my dream life. I enjoy singing very much,” she told PEOPLE. 

What to Expect About Randall Wanting to Adopt: 

This season, we learn Brown’s character, Randall Pearson, has major “baby fever” and wants to adopt a child with his wife Beth, played by actress Susan Kelechi Watson.

“It’s fulfilling the circle of life,” Brown told PEOPLE. “To honor my parents that gave me a life. It also puts Randall firmly in the moment instead of looking towards the future.”

But the process of adopting another member to their family may bring stress to the couple’s relationship, specifically after the death of Randall’s biological father, William.

“It’s a way you haven’t seen them before,” Watson said to PEOPLE about Randall and Beth’s marriage. “There were times when I was questioning myself, ‘Is this Beth?’ They’re on two very different sides. I learned that she wants to honor William too. It means something to her to honor him as well.”

And Moore can’t wait to find out why she’s “obsessed with Beth” in season 2.

“I want you to know everything about her. There’s an episode coming up that’s just ‘Ohhh,’ ” she said to PEOPLE. “I want to know everything about . There’s a really good episode that we just finishing shooting. I’m captivated.”

What to Expect About Kevin: 

Justin Hartley‘s character, Kevin Pearson, has landed a starring role in a new Ron Howard-directed film, and is in a committed relationship with his high school sweetheart.

“This is just the way things work. He was a man-child when we found him but he has come closer to what he wants to,” Hartley told PEOPLE.

Kevin’s big acting gig will also introduce viewers to Sylvester Stallone‘s big cameo.

“He walks into a room and he’s Sylvester Stallone. He’s a movie star,” Hartley teased. “He has this ability to disarm everyone in the room and when he starts talking to you, he’s like a guy. He’s a master and makes everyone laugh. As soon as he’s gone, you miss him.”

Brown couldn’t be happier for Kevin’s story arc this season.

“He’s got this love in his life, this burgeoning career and trying to balance both those things at the same time. I feel like Kev sometimes,” he confessed.

But look forward to a twist, according to Fogelman.

“Justin’s story is not going to go where you think. It is really going to knock people’s socks off,” he foreshadowed. 

What to Expect About Kate and Rebecca’s Mother-Daughter Relationship: 

It’s no secret that Kate has always been daddy’s little girl. (She has her late father’s urn at her apartment.) While fans will learn more about Jack’s death and how the loss will impact The Big Three, Rebecca may have a harder time connecting with her only daughter.

“They’re never quite on the same page. We get a closer look in the next episode. It’s pretty heartbreaking,” Moore told PEOPLE.

What to Expect About Toby:

In the premiere episode, Chris Sullivan’s character Toby still has yet to find his place in Kevin and Kate’s close relationship. But fans and viewers will get to learn more about Toby’s own family dynamic as his mother will be introduced.

“Toby has a lot going on with his mom. A lot going on we don’t know about,” Sullivan shared with PEOPLE.

“There’s a lot going on. There’s a lot under there we don’t know about,” said Sullivan’s TV fiancée Metz.

This Is Us airs at 9 p.m. ET on NBC.

Reporting by PATRICK GOMEZ

Preparing for the General Data Protection Regulation (GDPR)

by Shane Kosch @ Prophet Thinking

General Data Protection Regulation intends to strengthen data protection and becomes enforceable across Europe on May 25, 2018. Here’s what brands need to know.

The post Preparing for the General Data Protection Regulation (GDPR) appeared first on Prophet Thinking.

Fergie Is ‘Open to Love’ But Thinks ‘It’s Too Soon to Even Think About Dating’ After Split from Josh Duhamel

by Alexia Fernandez @ PEOPLE.com

Fergie is keeping her options open.

The Double Dutchess singer, 42, revealed Tuesday night on Watch What Happens Live with Andy Cohen that she wasn’t looking to pursuing a relationship with anyone after her split from Josh Duhamel.

“I don’t know,” she said. “It’s too soon for me to even think about dating. I’m open to love, but it’s just too soon.”

The insight came after Cohen asked her about a previous comment she had made during an interview about also getting romantic with women, to which Fergie downplayed.

“The things you say in an interview,” she said. “I let it all out there, and it’s so funny the one-liners people pick up on.”

The “Life Goes On” singer told PEOPLE recently that she was relieved that her separation from Duhamel, 44, was no longer a secret.

“Honestly, it was just getting a little weird for us with all the romantic questions,” she said while promoting her upcoming album in New York City in September.

RELATED VIDEO: Fergie Reveals ‘It Was Getting a Little Weird’ Pretending to Still Be with Josh Duhamel Before Going Public with Split

“We’re great friends, we love each other so much, and it just got to the point where it was getting a little weird,” she continued. “There’s no perfect time, so we just decided to do it.”

PEOPLE exclusively confirmed that Fergie and Duhamel were going their separate ways after eight years of marriage.

“With absolute love and respect we decided to separate as a couple earlier this year,” they said in a joint statement. “To give our family the best opportunity to adjust, we wanted to keep this a private matter before sharing it with the public. We are and will always be united in our support of each other and our family.”

While the pair’s split came as a shock to many, some who know them best said they had been traveling down different paths for a while.

“They have been leading separate lives for a long time,” a music insider said of Fergie and Duhamel in PEOPLE’s latest issue. “She wants to be out on the road doing her thing, while he is more chill. They clashed for a long time before they did anything about it.”


Macy’s Downtown Brooklyn Welcomed Carson Kressley and Cynthia Bailey Hosts of Macy’s “Get Ready” Fall Fashion Event

by Dan Castiglione @ Beauty Fashion Fragrance

On Friday, September 15th, Macy’s Downtown Brooklyn welcomed Carson Kressley and Cynthia Bailey, hosts of Macy’s “Get Ready” Fall Fashion Event. Customers were invited to a shopping party and fashion presentation hosted by fashion expert, Carson Kressley and Real Housewives of Atlanta star, Cynthia Bailey. Guests had the opportunity to find everything they needed to […]

The post Macy’s Downtown Brooklyn Welcomed Carson Kressley and Cynthia Bailey Hosts of Macy’s “Get Ready” Fall Fashion Event appeared first on Beauty Fashion Fragrance.

L’Oréal says brands are using influencers the wrong way - Marketing Week

L’Oréal says brands are using influencers the wrong way - Marketing Week


Marketing Week

L’Oréal has signed up five influencers to create its own ‘beauty squad’, with the brand’s UK general manager Adrien Koskas saying it hopes to “shift the industry towards something that is more genuine”.

Which of essence Makeup is Vegan?

by Vicky Ly @ ethical elephant

Which of essence makeup are vegan? Here's a handy list to help you while you shop for essence vegan makeup!

The post Which of essence Makeup is Vegan? appeared first on ethical elephant.

A beautiful partnership with L’Oréal Paris

A beautiful partnership with L’Oréal Paris


Designit

L’Oréal is one of the biggest names in the world of beauty and cosmetics, with annual sales of over 22 billion euros. Designit and L’Oréal have been working together for more than two years to take their brand to the next level: selling not just products, but an experience.

Advertising Week Briefing: China takes over

by Shareen Pathak @ Digiday

Here's what you need to know for the third day of Advertising Week.

The post Advertising Week Briefing: China takes over appeared first on Digiday.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

How West Ham FC targets its Spanish-speaking fans

by Seb Joseph @ Digiday

Javier Hernandez’s summer arrival at the football club has caused the Spanish-speaking following of its social channels to grow.

The post How West Ham FC targets its Spanish-speaking fans appeared first on Digiday.

Social media: high culture’s new advertisement front for Chinese museum visitors

by Arthur @ Daxue Consulting – Market Research China

How to attract Chinese museum visitors using social media?   The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked […]

This article Social media: high culture’s new advertisement front for Chinese museum visitors is the first one to appear on Daxue Consulting - Market Research China.

‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content

by Sahil Patel @ Digiday

Joshua Topolsky will soon launch more businesses to join The Outline, which is already selling six-figure custom content deals nine months in.

The post ‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content appeared first on Digiday.

Is trading technology poised for a header bidding-style disruption?

by AppNexus @ Digiday

Over the past two years header bidding has transformed the publisher business model, while trader technology has grown stale and undifferentiated. But the buy-side could headed toward a similar transformation. Sponsored content by AppNexus

The post Is trading technology poised for a header bidding-style disruption? appeared first on Digiday.

The Battle for the Soul of Capitalism: Whose Job Is It?

by David Aaker @ Prophet Thinking

The world faces critical social and environmental problems with governments that are limited or paralyzed. Learn how major firms and other players can make a difference.

The post The Battle for the Soul of Capitalism: Whose Job Is It? appeared first on Prophet Thinking.

Commentaires sur Wine is no longer a man’s business par LE COZ

by LE COZ @ Commentaires pour Womenology

bonjour, "Deux concours dont les médailles décernées guident les décisions d’achat par les femmes mais mettent surtout en lumière le rôle des femmes dans le monde du vin." Seul le concours international Femmes et Vins du Monde, est celui qui met en lumière le rôle des femmes dans le monde du vin à travers ces 5 collèges de dégustatrices international ( c'est dans son règlement!) et c'est dommage pour un article intitlée "Le vin n’est plus réservé uniquement aux hommes", on ne cite que le créateur des Féminalises et pas Régine LE COZ, présidente fondatrice du 1er concours français des vins dégustés par les femmes 14 juin 2006, Femmes et Vins du Monde!!... Bien à vous, Régine LE COZ

‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit

by Ross Benes @ Digiday

Publishers mull how to make money in a world dominated by platforms.

The post ‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit appeared first on Digiday.

Are women fighting against stereotypes or internalising them? (1/2)

by aufeminin @ Womenology

In society, when we talk about « equality » between men and women, we often think about salaries, careers, or who does the household chores. We don’t however talk so much about equality amongst children when it comes to play, cultural activities …

Continuer la lecture

The post Are women fighting against stereotypes or internalising them? (1/2) appeared first on Womenology.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

AR industry in China: [Interview] Are smart glasses going to replace our everyday life devices like TVs and phones?

by federico @ Daxue Consulting – Market Research China

LingxiAR shows how a startup can lead in the exploding AR industry in China   Augmented Reality (AR) is a futuristic technology made available today, and this raises many important questions – so we at Daxue Consulting interviewed one of the co-founders of LingxiAR (灵犀AR), a two-year-old startup that is already leading the market with […]

This article AR industry in China: [Interview] Are smart glasses going to replace our everyday life devices like TVs and phones? is the first one to appear on Daxue Consulting - Market Research China.

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Daniel

by Daniel @ Commentaires pour Womenology

Il y a en effet deux thèses qui cohabitent avec des arguments biologiques d'un côté et des arguments autour de l'éducation. Chez Womenology, nous pensons que les deux thèses sont justes et ne sont pas contradictoires car les différences sont à la fois biologiques et sociétales.

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience - State of Digital

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience - State of Digital


State of Digital

The Head of Digital of L’Oreal shares his company's approach to creating content destinations using a mix of global and local campaign with great success.

Thylane Blondeau named new L’Oréal Paris brand ambassador

Thylane Blondeau named new L’Oréal Paris brand ambassador


FashionNetwork.com

Thylane Blondeau, a French model and actress, takes on a global role as the new brand ambassador of L'Oréal Paris on her 16th birthday on 5 April. 

Commentaires sur « What women say » on the automotive sector par thrilling

by thrilling @ Commentaires pour Womenology

Hi there, I found your web site via Google at the same time as searching for a similar matter, your website got here up, it appears to be like good. I have bookmarked it in my google bookmarks. Hello there, just became aware of your weblog thru Google, and located that it's truly informative. I am gonna watch out for brussels. I'll appreciate in case you continue this in future. A lot of people shall be benefited from your writing. Cheers!

Taylor Swift Sent Victoria Arlen Flowers After She Danced to 'Look What You Made Me Do' on DWTS

Taylor Swift Sent Victoria Arlen Flowers After She Danced to 'Look What You Made Me Do' on DWTS

by Dana Rose Falcone @ PEOPLE.com

Wishes from Taylor Swift make for a truly happy birthday. After Victoria Arlen danced to the singer’s hit “Look What You Made Me Do” on Monday night’s Dancing With the Stars, Swift sent her flowers with a sweet note.

“Victoria, you are incredible and I was so honored you danced to my song. I’m so inspired by you. Love, Taylor,” Arlen, who turned 23 Tuesday, read aloud after cohost Erin Andrews presented the paralympian with the gift.

For Arlen, the song choice made perfect sense. “I danced to her song ’22’ when I turned 22 on my last birthday, so I danced to her yesterday for this birthday,” she explained.

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

The DWTS family also presented the ESPN host with a bright pink cake — the color she wore on the season 25 premiere to remind her of her first wheelchair, crutches and leg brace — topped with a disco ball.

A new age ushered in fresh bout of confidence for Arlen, who exposed her legs for the first time on the show Tuesday. The milestone comes just one year after she regained the ability to walk following almost four years in a vegetative state due to her transverse myelitis and acute disseminated encephalomyelitis.

RELATED VIDEO: Bruno Toniolis Most Insane Dancing With the Stars Moments

“It’s putting on a whole different character and that’s very daunting for me,” Arlen said in rehearsal with partner Val Chmerkovskiy.

Getting out of her comfort zone paid off for the pair; They earned a score of 20 out of 30 from the judges on Latin night.

Dancing With the Stars airs Mondays on ABC at 8 p.m. ET.


ANA: 85% of marketers use social media to support sponsorships

by @ Marketing Dive - Latest News

Social buzz was cited as a top choice for measuring the effectiveness of a brand sponsorship.

Watch Out for These Stylish Cruelty-Free & Vegan Watches

by Vicky Ly @ ethical elephant

A round-up of the very best and stylish vegan watches, all made without harming any animals!

The post Watch Out for These Stylish Cruelty-Free & Vegan Watches appeared first on ethical elephant.

Mark Ritson: Apple is still the big daddy in phoneland because it avoids pointless innovation

by Mark Ritson @ Marketing Week

Forget about bendy screens and AI, Apple is the true winner in the smartphone market because of its unrelenting focus on brand and marketing.

The post Mark Ritson: Apple is still the big daddy in phoneland because it avoids pointless innovation appeared first on Marketing Week.

Big Brand Theory: L’Oréal Stays Connected to Their Audience via Social

Big Brand Theory: L’Oréal Stays Connected to Their Audience via Social


Social Media Today

L’Oréal is one&amp;nbsp;of the most well-known and recognizable brands in the world. With a long history of celebrity endorsement and cutting edge campaigns, the ‘world leader in beauty’ has a presence in

Elle Fanning Lands Major Beauty Contract

Elle Fanning Lands Major Beauty Contract


The Hollywood Reporter

"BECAUSE WE ARE ALL #WORTHIT."

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

Continuer la lecture

The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

Domestic home help services, a precious aid for women

by aufeminin @ Womenology

Used more and more by active women to avoid being overwhelmed with household chores, domestic home help services are an excellent way of offloading certain obligations… for a relatively inexpensive price. Particularly interesting from a financial point of view due …

Continuer la lecture

The post Domestic home help services, a precious aid for women appeared first on Womenology.

List of L'Oréal Brands To Avoid | Against Animal Testing

List of L'Oréal Brands To Avoid | Against Animal Testing


ethical elephant

Comprehensive list of all of L'Oréal brands that test on animals and sells in China.

NIA24 Intensive Moisture Double Serum

by Dan Castiglione @ Beauty Fashion Fragrance

The new breakthrough NIA24 Intensive Moisture Double Serum features isolated aqueous- and lipidic-phase formulas, allowing for the inclusion of key ingredients for optimized performance. At the push of a button the two phases combine to intensely rehydrate and visibly re-plump skin. Moisture is delivered to skin instantly, then locked in for sustained hydration, so clients […]

The post NIA24 Intensive Moisture Double Serum appeared first on Beauty Fashion Fragrance.

Chip and Joanna Gaines Share Their Hilarious First Date Story

Chip and Joanna Gaines Share Their Hilarious First Date Story

by Megan Stein @ PEOPLE.com

Chip and Joanna Gaines are the definition of marriage goals, but their relationship didn’t necessarily have a fairytale start.

In the first chapter of The Magnolia Storyreleased as a sneak peek today, the Fixer Upper dream team spills the details of how they met — and it wasn’t exactly love at first sight.

Joanna agreed to go out on a date with Chip after meeting him and his roommate “Hot John” — who she actually tried to approach minutes earlier, but was too shy — in the waiting room of her dad’s auto shop. She had second thoughts, however, after Chip arrived an hour and a half late to pick her up.

RELATED: HGTV Star Joanna Gaines Talks Fixer Upper Fame and Work-Life Balance: ‘Family Is First’

“He didn’t apologize for being late, either. He had so much confidence. I don’t know. I can’t explain it. Only Chip could be an hour and a half late and have no one mad about it,” Joanna writes.

WATCH THIS: HGTV Stars Anthony Carrino and John Colaneri Compete to Make the Better Birdhouse

The chapter continues to describe the timeline of their relationship, which didn’t actually start until months after they first went out, when Chip (in typical guy fashion) finally called Joanna back.

“I’d made a bet with Hot John to see who could hold out the longest before calling our dates back,” Chip writes “I really wanted that fifty dollars from John! That’s the only reason I didn’t call.”

After they went out a second time, the rest was history.

RELATED: The Property Brothers Throw a House Party in New ‘Let the Night Shine In’ Music Video

For the full access to the details on their meet-cute, relatable dating moments, and how they got their start on HGTV (hint: it involves a very expensive impulse buy), preorder the The Magnolia Story here.


Tarte Drench Lip Splash Lipstick Review & Swatches

by Aly Laughlin @ Cruelty-Free Kitty

Lipstick is one of those things I just can’t get enough of, so I was super thrilled to try out the vacation-themed Tarte Rainforest of the Sea Drench Lip Splash Lipsticks in several shades! Keep reading for my thoughts and swatches below. At A Glance Brand: Tarte Animal Testing Policy: Cruelty-Free, PETA-certified Parent Company: Kose […]

The post Tarte Drench Lip Splash Lipstick Review & Swatches appeared first on Cruelty-Free Kitty.

With increased government intervention and sector growth, the OTC Healthcare Market in China continues to grow

by Laurence @ Daxue Consulting – Market Research China

How will the OTC Healthcare Market in China fare amidst growing pains?           Daxue Consulting has helped many clients in the health services industry navigate the myriad of challenges that the Chinese market holds. Through our work, we have developed our expert insights on the many intricacies of the Chinese market’s […]

This article With increased government intervention and sector growth, the OTC Healthcare Market in China continues to grow is the first one to appear on Daxue Consulting - Market Research China.

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

by Megan Stein @ PEOPLE.com

Nate Berkus is the expert on all things party planning. But since becoming a father to one-year-old daughter, Poppy, the designer’s go-to entertaining style has had a few changes.

“We entertain around her nap schedule now,” Berkus, artistic advisor for LG Studio, told PEOPLE at a breakfast on June 8, which celebrated the sleek line of high-end appliances he helped design.

RELATED: WATCH: Jessie James Decker Gives a Tour of Her Lovely Florida Beach House

But when Poppy isn’t snoozing, Berkus, 44, and husband Jeremiah Brent, 31, keep her busy with poolside play dates that are a far cry from a formal outdoor gathering.

“Our home is now filled with blow up toys from Target in the pool as opposed to margaritas,” Berkus said.

WATCH THIS: Designer Nate Berkus ‘Can’t Wait to Be a Family of 3!’

 

And the menu planning is even simpler.

“We throw food on the barbecue, we’ve actually even had a taco truck come once,” Berkus said. “We do put out snacks for the little ones, and they sit and throw them in the pool.”

RELATED: Chip and Joanna Gaines Share Hilarious First Date Story in New Sneak Peek of The Magnolia Story

Although the guest list has been tweaked to include Poppy’s younger crowd, the design-savvy couple couldn’t be happier with their new scene.

“It’s a welcome change,” Berkus said.

For Berkus’ best tips on stress-free summer entertaining, pick up this week’s issue of PEOPLE.


YouTube rolls out slew of tools focused on personalization

by @ Marketing Dive - Latest News

One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

Updates to the List of Cruelty-Free Brands

by Aly Laughlin @ Cruelty-Free Kitty

Hello! Here’s our latest cruelty-free update for the past 2 months. There are a LOT of new brands being added to the list of cruelty-free brands. As always, the brands added to the list claimed that they: Don’t test finished products or ingredients on animals. Don’t have suppliers who test on animals. Don’t allow any […]

The post Updates to the List of Cruelty-Free Brands appeared first on Cruelty-Free Kitty.

Bridging the shortfalls of love: The Chinese market for sex products

by Arthur @ Daxue Consulting – Market Research China

Which demographics underlie the Chinese market for sex products? In analyzing the post-1993 developments in the Chinese market for sex products worth several billion dollars, it is necessary to understand the social transformations that have driven the process. From domestic migration trends to new cultural concepts on sex, the Chinese consumers’ tastes for adult products […]

This article Bridging the shortfalls of love: The Chinese market for sex products is the first one to appear on Daxue Consulting - Market Research China.

Commentaires sur Professional women, a perfect target for the fashion industry par RAZANABELONORO Fanja Rahasivelo

by RAZANABELONORO Fanja Rahasivelo @ Commentaires pour Womenology

Merci bien pour l'article, une chose est sure, c'est que l'habit fait toujours le moine, autrement dit on doit toujours faire attention à ce qu'on porte dans le milieu professionnel.

Check Out These 15 Popular Designs Get Veganized, Because Vegans Wear it Better!

by Vicky Ly @ ethical elephant

Check out these designer brands' trademarks (like Levi's, Gucci, Adidas) get a vegan makeover in these vegan awareness shirts!

The post Check Out These 15 Popular Designs Get Veganized, Because Vegans Wear it Better! appeared first on ethical elephant.

Commentaires sur « Facing the future »: the new issue of Marketing par Lho

by Lho @ Commentaires pour Womenology

Article très intéressant. Merci de nous faire partager ce type d’évènement. C'est très rafraîchissant!

Everything We Know About Jack's Death on This Is Us

Everything We Know About Jack's Death on This Is Us

by Michele Corriston @ PEOPLE.com

Spoiler alert: Our favorite TV dad, Jack Pearson, likely died in a fire, based on the shocking ending to the This Is Us season 2 premiere.

After Jack (Milo Ventimiglia) and Rebecca (Mandy Moore) end their separation and decide to deal with his alcoholism together, the episode cuts to her driving up to a burnt house with bags of his possessions as firefighters surround the scene.

At PEOPLE and EW’s screening and Q&A, the cast alluded to more hints about Jack’s passing, specifically in the scene where teenage kids Kate and Randall hear the tragic news.

“That’s just a piece of the puzzle,” Moore told PEOPLE.

The clues? Kate holding a stuffed dog, Randall with a red-headed girlfriend by his side, and Kevin nursing a broken leg leading up to the big monumental event.  Rebecca is also wearing a Steeler’s jersey, representing her husband’s favorite football team.

Don’t miss People and EW’s This Is Us LIVE viewing party! Go to People.com and EW.com for exclusive access to the This Is Us season 2 red carpet premiere party – with all the scoop from your favorite cast members. Then, join our editors as they bring you expert insight and can’t-miss social buzz during the premiere episode of the hit NBC drama. “I’m glad we’ve revealed a little bit to everyone,” Ventimiglia said. “I know people have been asking questions, and I stay silent, because there’s so much I can’t reveal, but I’m glad they know at least a bit.” Added creator Dan Fogelman said during the panel, “This was always the plan. We talked about the fire and what happened to Jack.” This Is Us airs Tuesdays at 9 p.m. ET on NBC. Reporting by PATRICK GOMEZ and BRIANNE TRACY

What Are The Best Cleansers For Dry Skin?

by Gio @ beautifulwithbrains.com

Why can’t it be summer forever? The weather has already started to turn here in London. The air is getting chillier, those winds are blowing a little too strongly and…

The post What Are The Best Cleansers For Dry Skin? appeared first on beautifulwithbrains.com.

Current Bath & Body Obsession: Bramley Bubble Bath & Body Lotion

by Gio @ beautifulwithbrains.com

Did anyone say citrus? *pops out of nowhere* I’m a sucker for anything citrus. I know these oils and their scents aren’t the best thing for sensitive skin BUT I…

The post Current Bath & Body Obsession: Bramley Bubble Bath & Body Lotion appeared first on beautifulwithbrains.com.

People launches a $60-a-year subscription program

by Max Willens @ Digiday

The program offers deals at over 1,000 retailers, including Best Buy and TGI Fridays, and a chance to win tickets to Time Inc. events.

The post People launches a $60-a-year subscription program appeared first on Digiday.

Red meat imports in China: France and USA step into the game

by federico @ Daxue Consulting – Market Research China

Will the increasing red meat imports in China be able to feed the growing Chinese appetite for beef and sheep meat? This question is especially relevant as China banned many countries from exporting meat to China after scandals like the bovine spongiform encephalopathy (BSE) crisis in the 1990s in Europe or in the US in […]

This article Red meat imports in China: France and USA step into the game is the first one to appear on Daxue Consulting - Market Research China.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

The post Why do brands need media muses? appeared first on Womenology.

With a new website, Reebok is showing off its high-tech side

by Ilyse Liffreing @ Digiday

Reebok is using a new site to show its innovative side, displaying products like a space boot and high-tech fabric.

The post With a new website, Reebok is showing off its high-tech side appeared first on Digiday.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Everyday Staples: 10 Cruelty-Free & Vegan Body Washes You’ll Love

by Aly Laughlin @ Cruelty-Free Kitty

Here are the 10 best cruelty-free and vegan body washes so you can keep animal testing and animal products out of your shower! These are mostly drugstore products (a few options being budget-friendly) with a couple of luxury items, and many of these are made from natural ingredients. 1. Nubian Heritage Abyssinian Oil & Chia […]

The post Everyday Staples: 10 Cruelty-Free & Vegan Body Washes You’ll Love appeared first on Cruelty-Free Kitty.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Commentaires sur Masculinism and the revenge of manhood par aigrefin

by aigrefin @ Commentaires pour Womenology

J'ai lu le livre de Zemmour, et c'est une des phrases que j'avais relevé. Une charge violente, et désarçonnante tant elle est à rebours du discours dominant.

Bruno Tonioli Laughs Off DWTS Fall As One Contestant Vows to Dance Again After Being Eliminated

Bruno Tonioli Laughs Off DWTS Fall As One Contestant Vows to Dance Again After Being Eliminated

by Dana Rose Falcone @ PEOPLE.com

WARNING SPOILERS AHEAD

Latin night was filled with both flames and fizzles for the 12 remaining couples on Dancing With the Stars. And although he wasn’t performing, judge Bruno Tonioli took a tumble.

While bantering with fellow judges Carrie Ann Inaba and Len Goodman as they doled out criticism to Drew Scott and Emma Slater, Tonioli stood up from his chair and fell backwards. Though he quickly got up, crewmembers attended to Tonioli, 61, during the commercial break and gave the Italian choreographer water. He laughed it off, and returned to his post to watch Vanessa Lachey and Maks Chmerkovskiy‘s salsa.

Tonioli stood again, though, to praise actor Frankie Muniz and pro Witney Carson after they danced to Bruno Mars’ “Perm.” The duo received a 25/30 — the night’s highest score.

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

And though Nikki Bella and Artem Chigvintsev‘s samba to “Despacito” earned them the lowest mark Tuesday, it was pop star Debbie Gibson and her partner Alan Bersten who went home. (98 Degrees’ Nick Lachey and dancer Peta Murgatroyd accompanied them in the bottom two, but received just enough votes to continue to next week’s Disney night.)

“This show and this short amount of time and this guy right here, I feel like I got my life back,” Gibson told cohost Erin Andrews after learning her fate. “I am so thrilled and we’re going to keep dancing!”

RELATED VIDEO: Debbie Gibson Talks Lyme Disease

The “Lost in Your Eyes” singer opened up during the season 25 premiere about her struggle with Lyme disease and how it affected her ability to perform. “There are days where I’ve been feeling not so well and dealing with ankle pain and knee pain or something’s not working right,” Gibson said during week 1 rehearsals. “But in pushing through it safely, that’s when some of the best progress made.”

Dancing with the Stars airs Mondays (at 8 p.m. ET) on ABC.


Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers

by Keith Weed @ Marketing Week

In order to navigate the new connected landscape marketers must follow the '5Cs Framework', which focuses on consumers, connecting, content, commerce and community.

The post Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers appeared first on Marketing Week.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Facebook enters the top 10 global brands for the first time

by Rebecca Aston @ Marketing Week

Technology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.

The post Facebook enters the top 10 global brands for the first time appeared first on Marketing Week.

Sasha Pieterse Reveals She's Already Lost 15 Pounds on DWTS Amid Health Struggle: 'I Feeling Like Me Again'

Sasha Pieterse Reveals She's Already Lost 15 Pounds on DWTS Amid Health Struggle: 'I Feeling Like Me Again'

by Dana Rose Falcone @ PEOPLE.com

Dancing With the Stars season 25 is only in its second week, but the competition has already having an impact on contestant Sasha Pieterse.

The Pretty Little Liars star, 21, revealed on Tuesday’s episode that after gaining nearly 70 pounds over two years due to a hormone condition called Polycystic Ovary Syndrome, she’s lost 15 pounds.

“I’m feeling like me again,” Pieterse told viewers. “Being on the show, I’ve lost over 15 pounds. It’s not an easy road, but being able to focus on getting myself healthy again, and the fact that I’m seeing results, getting better is all I can ask for.”

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

The actress said she received some nasty comments after she started to gain weight. “It was really, really hurtful the way people reacted,” the star revealed. “People were staying stuff like: ‘She’s pregnant.’ ‘You’re fat.’ They were angry or mad that I looked like this. It was one of the hardest things I have ever been through.”

On top of that, Pieterse didn’t know why she was seeing numbers rise on the scale.

RELATED VIDEO: Dancing Pro Mark Ballas Teases His Upcoming ‘DWTS’ Partner in Three Words

“I had no idea what was going on and I didn’t have any way of solving it,” she explained. “Very recently I was diagnosed with PCOS, Polycystic Ovary Syndrome, hormone imbalance. And finally I knew why this was happening to me.”

After dancing with partner Gleb Savchenko to Hailee Steinfeld’s “Most Girls,” Pieterse continued to glow.

“I feel like I’ve always been a happy person, and I’ve been so blessed with and amazing family and friends,” she told cohost Erin Andrews. “But I don’t know, I went through a hard time, so feeling like me again, it means the world honestly.”

Dancing With the Stars airs Mondays on ABC at 8 p.m ET.


2017 Allure “Best of Beauty”

by Dan Castiglione @ Beauty Fashion Fragrance

How do you know if you’re using the greatest shampoos, lipsticks, scrubs, and moisturizers ever to grace this earth? Look no further than the 2017 Allure “Best of Beauty” Award winners! Allure editors spent months testing—and testing—more than 9,000 products to narrow them down to the 283 products that can officially call themselves the Best […]

The post 2017 Allure “Best of Beauty” appeared first on Beauty Fashion Fragrance.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Five Shifts Healthcare Organizations Need to Make to be More Consumer-Centric

by Jeff Gourdji @ Prophet Thinking

As most industries shift focus toward delivering meaningful consumer experiences, healthcare lags behind. Explore 5 key shifts healthcare organizations need to make to become more consumer-centric.

The post Five Shifts Healthcare Organizations Need to Make to be More Consumer-Centric appeared first on Prophet Thinking.

‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp

by Max Willens @ Digiday

Edwin Wong of BuzzFeed, which is newly embracing display ads, said banner ads have gotten "a lot better."

The post ‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp appeared first on Digiday.

Caitlyn Jenner is ‘Happy About All the Babies’ and ‘Ready to Be There’ For Kylie Jenner: Source

Caitlyn Jenner is ‘Happy About All the Babies’ and ‘Ready to Be There’ For Kylie Jenner: Source

by Steve Helling @ PEOPLE.com

Caitlyn Jenner is ready to support daughter Kylie Jenner as she goes through pregnancy with her first child, a source close to the family tells PEOPLE.

While other members of the family have expressed concerns about whether the 20-year-old is prepared to be a mom, Caitlyn is looking forward to welcoming a new child into the growing family.

“She’s happy,” the source says. “She’s ready to be there for Kylie and will be a big part of the baby’s life.”

On Friday, multiple sources confirmed to PEOPLE the news that Kylie is expecting a girl in February with her new boyfriend Travis Scott, 25.

RELATED PHOTOS: All the Outfits Kylie Jenner Has Worn to Hide Her Pregnancy

“They started telling friends a few weeks ago,” a source said of the Life of Kylie star and her rapper boyfriend. “The family has known for quite some time. She is really excited and so is Travis.”

But Kylie isn’t the only member of the clan who is expecting a baby.Kim Kardashian West and Kanye West are expecting their third child after hiring a surrogate to help them expand their family. Sister Khloé Kardashian is also expecting a baby with her boyfriend, NBA star Tristan Thompson.

Caitlyn Jenner, 67, is thrilled at all the latest developments in the extended clan. Says the source: “She’s happy about all the babies coming into the family.”

 

 

 

 

 

 


Commentaires sur Women and men’s divergent opinions about women’s stockings par Jean André SIMON

by Jean André SIMON @ Commentaires pour Womenology

Vieille expérience, devrai-je dire, suite à celle d'Arnaud... J'ai 60 ans. J'ai grandi dans un monde très féminin et n'ignore rien des "petits secrets" de nos compagnes. La "virilisation" n'a jamais eu prise sur moi. j'en suis à détester résolument les horribles "machos" et tous les codes vestimentaires auxquels ils se croient astreints. C'est un spectacle atroce de constater, des années plus tard, qu'on a pu apprendre aux uns à "faire le marlou" et aux autres à "faire la minette..." On se cache derrière des prétextes : Des femmes d'âge très avancé m'ont dit "je ne peux pas faire ceci ou cela parce que je suis une femme." Prétexte ridicule. Ailleurs, de vieux mecs bien racornis ont pu dire que "les larmes, c'est pour les filles." Il est vrai que, exacerbant le sens tactile, le port du nylon ajoute une touche certaine de sensualité. J'en porte depuis 50 ans. Dès que mes grandes sœurs devinrent femmes et m'invitèrent à partager ces subtilités. Comme elles. Ainsi, j'ai pu apprendre de l'intérieur ces petits bonheurs tactiles, subtils, ces expressions très sensuelles - agréables et confortables, ma foi ! - en portant à l'instar de celles à qui ce serait réservé ces "mises en conscience" de notre être. Sans d'autre part qu'il y ait trouble, dérapage, excès... JA S.

Video: The recipe for people-based marketing success

by LiveIntent @ Digiday

Healthy marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here's the recipe for success! Sponsored content by LiveIntent

The post Video: The recipe for people-based marketing success appeared first on Digiday.

Advertising Week Briefing: AI is everywhere and nowhere

by Shareen Pathak @ Digiday

Depending on whom you ask, artificial intelligence will either save us or enslave us.

The post Advertising Week Briefing: AI is everywhere and nowhere appeared first on Digiday.

Jane Iredale Vegan Product List

by Vicky Ly @ ethical elephant

To show you the range of vegan products and shades that Jane Iredale carries , I've created this list which you can use while you shop!

The post Jane Iredale Vegan Product List appeared first on ethical elephant.

L’Oréal Paris Becomes Latest Mass Brand to Launch a Loyalty Program

L’Oréal Paris Becomes Latest Mass Brand to Launch a Loyalty Program


L2: Benchmarking Digital Performance

For long, loyalty programs were the territory of prestige beauty brands, but mass brands are catching on.

The Battle Of The Skin-Lighteners: Which One Is The Best Alternative To Hydroquinone?

by Gio @ beautifulwithbrains.com

I feel a bit sorry for hydroquinone. It’s the gold standard at treating dark spots, melasma and all kinds of hyperpigmentation. But, no one wants to use it anymore. It’s…

The post The Battle Of The Skin-Lighteners: Which One Is The Best Alternative To Hydroquinone? appeared first on beautifulwithbrains.com.

L’Oréal Paris Is The World’s Most Valuable Personal Care Brand For The Fifth Year Running, Worth $23.9 Billion

L’Oréal Paris Is The World’s Most Valuable Personal Care Brand For The Fifth Year Running, Worth $23.9 Billion


Beauty Fashion Fragrance

L’Oréal Paris is the world’s most valuable personal care brand for the fifth consecutive year, according to the 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking announced today by WPP and Kant

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

by mariayagoda @ PEOPLE.com

Samoas in cupcake form was a thing we never knew we needed, but now it’s the only thing we can think about.

Pillsbury just unveiled Girl Scout Cookie baking mixes, which are available in Thin Mints and Caramel & Coconut – a.k.a. Samoas – flavors. The four new mixes are for baking cupcakes, brownies and blondies — unfortunately, you won’t be able to make actual Girl Scout Cookies, because that would put a lot of 7-year-olds out of business.

RELATED: Leonardo DiCaprio Eating Girl Scout Cookies at the Oscars Is the Internet’s Best New Meme

“Families can try out their favorite cookie flavors in the form of brownies, cupcakes, and blondies, while they wait for the real thing once a year during Girl Scout Cookie season,” said Girl Scouts of the USA chief revenue officer Barry Horowitz in a statement.

GSC loyalists are, to put it mildly, freaking out.

The mixes, now available nationwide, retail for $3.29 each — almost $2 less than what you’d pay for a box of cookies.

WATCH THIS: The Girl Scouts Cookie Oven Will Satisfy Your Sweet Tooth Year Around

RELATED: The Best Girl Scout Cookie Recipes

Easily the best part of all this news is the fact that we will now be able to eat Girl Scout Cookie dough, something we never thought would be possible in our lifetimes!

Also Thin Mint brownie sundaes.

Also Samoas-flavored birthday cake.

Can you tell we’re excited about it?


Is Tom Ford Beauty Tested on Animals? or Cruelty-Free?

by Vicky Ly @ ethical elephant

Does Tom Ford Beauty test on animals? or are they cruelty-free? Find out what Tom Ford Beauty is hiding in their animal testing policy.

The post Is Tom Ford Beauty Tested on Animals? or Cruelty-Free? appeared first on ethical elephant.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Commentaires sur Women and make-up par HIEN BERTRAND

by HIEN BERTRAND @ Commentaires pour Womenology

Très bon article. Je prepare une memoire de fin de cycle sr la representation sociale du maquillage chez les femmes. J'aimerais bien avoir des articles ou des references sur le sujet. Merçi à tout ceux qui voudrons bien m'aider.

Which Firm has the Best Brand Portfolio Strategy? | Aaker on Brands

Which Firm has the Best Brand Portfolio Strategy? | Aaker on Brands


Prophet Thinking

When I was writing my book, Brand Portfolio Strategy, I would ask executives which firms had excelled in developing a brand portfolio strategy. The most me

4 Ways Prophet Changed My Career

by Jill Steele @ Prophet Thinking

What’s it like to work at Prophet? There’s plenty of opportunity to be a part of the firm’s growth & grow personally. Take it from someone who’s been around to experience it.

The post 4 Ways Prophet Changed My Career appeared first on Prophet Thinking.

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

Continuer la lecture

The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist


The Content Strategist

By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.

Wet N Wild Makeup Vegan Product List 2017

by Vicky Ly @ ethical elephant

Which of Wet N Wild makeup is vegan? Find a list of vegan products from this cruelty-free drugstore makeup brand here!

The post Wet N Wild Makeup Vegan Product List 2017 appeared first on ethical elephant.

Impactful innovations in China that could be world game changers

by Arthur @ Daxue Consulting – Market Research China

What innovations in China will change the world’s game and how? Mobile payment and the online to offline (O2O) model, as well as the introduction of several sharing apps like Mobike (摩拜单车), can be world game changers. But also innovations in China in quantum physics, supercomputing and Artificial Intelligence (AI) are affecting the world. The […]

This article Impactful innovations in China that could be world game changers is the first one to appear on Daxue Consulting - Market Research China.

L'Oréal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes - Digiday

L'Oréal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes - Digiday


Digiday

L'Oréal Paris will be using Snapchat Spectacles to give viewers a sneak peek into the Golden Globe Awards show this Sunday.

Deepika Padukone Is The New Global Brand Ambassador of L’Oreal Paris

Deepika Padukone Is The New Global Brand Ambassador of L’Oreal Paris


ScoopWhoop

She is the fifth Indian actress to be chosen for this honour

Susan Sarandon, 69, Is the Gorgeous New Face of L’Oréal Paris!

Susan Sarandon, 69, Is the Gorgeous New Face of L’Oréal Paris!


PEOPLE.com

See the actress’s gorgeous new ad!

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

The State of IoT in the Home: Part 1

by Ed Terpening @ Prophet Thinking

How brands can be relevant to IoT device buyers.

The post The State of IoT in the Home: Part 1 appeared first on Prophet Thinking.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

“Push up your chest!”

by aufeminin @ Womenology

Summer is arriving, and already your breasts are attracting attention, whether you reveal them discreetly or openly. Emblems of femininity, breasts are simultaneously, objects of desire, stallions of youth, feeding organs, a question of politics… “No other body part has …

Continuer la lecture

The post “Push up your chest!” appeared first on Womenology.

The FT warns advertisers after discovering ad fraud on its site

by Jessica Davies @ Digiday

The Financial Times estimates more than £1 million a month of advertisers' budgets is being squandered on ads masquerading as FT.com.

The post The FT warns advertisers after discovering ad fraud on its site appeared first on Digiday.

5 Key Benefits of Higher Purpose Programs

by David Aaker @ Prophet Thinking

Consumers and employees are seeing the importance of social & environmental higher purpose programs. Here are 5 benefits of having one.

The post 5 Key Benefits of Higher Purpose Programs appeared first on Prophet Thinking.

Commentaires sur Dement, lingerie with magnetic powers par Coralie

by Coralie @ Commentaires pour Womenology

Depuis le temps qu'on les attendait. Bravo pour cette idée innovante. Dommage que le prix reste si élevé.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

5 killer stats to start your week

by Sarah Vizard @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

How Time Inc. plans to grow its rebranded streaming video play PeopleTV

by Sahil Patel @ Digiday

Time Inc.'s PeopleTV has a new name and plans to work with more outside production partners to fund original video series.

The post How Time Inc. plans to grow its rebranded streaming video play PeopleTV appeared first on Digiday.

Commentaires sur Pampers Village, an online community for parents par Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab

by Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab @ Commentaires pour Womenology

[...] Pampers a, précisément pour cette raison, créé son propre site à destination des mères, Pampers Village : il propose des contenus pratiques et des espaces de discussion, à la manière d’une [...]

Susan Sarandon, 69, becomes the new face of L’Oréal Paris

Susan Sarandon, 69, becomes the new face of L’Oréal Paris


HOLA

Susan Sarandon is the new brand ambassador for L’Oréal Paris.

If You Are Not Working on Customer Experience, You’re Working on the Wrong Thing

by Peter Dixon @ Prophet Thinking

Consumer expectations are constantly being reset, and with digital technologies and […]

The post If You Are Not Working on Customer Experience, You’re Working on the Wrong Thing appeared first on Prophet Thinking.

30 Makeup Brands That Still Test On Animals In 2017

by Aly Laughlin @ Cruelty-Free Kitty

These popular brands all still test on animals. Some of them are often mistaken for being cruelty-free, but sadly this is not the case. I’ve included a brief description of each company’s policy to explain why they aren’t cruelty-free. For the majority of these cases, the brands are sold in China, where animal testing is […]

The post 30 Makeup Brands That Still Test On Animals In 2017 appeared first on Cruelty-Free Kitty.

The State of IoT in the Home: Part 2

by Ed Terpening @ Prophet Thinking

Opportunities and challenges for brands selling IoT products for the home.

The post The State of IoT in the Home: Part 2 appeared first on Prophet Thinking.

Axios is holding off on its high-end subscription product, for now

by Ross Benes @ Digiday

Politics and business publisher Axios is putting the brakes on its high-end subscription product to focus on its branding.

The post Axios is holding off on its high-end subscription product, for now appeared first on Digiday.

How did L’Oréal Become The Most Watched Beauty Brand?

How did L’Oréal Become The Most Watched Beauty Brand?


Tubular Insights

L'Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. We take a look at the brand's video strategy.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Steven Tyler ‘Seeking Immediate Care’ as Aerosmith Cancels Last Four Shows of South American Tour

Steven Tyler ‘Seeking Immediate Care’ as Aerosmith Cancels Last Four Shows of South American Tour

by Alexia Fernandez @ PEOPLE.com

Steven Tyler is “seeking immediate care” after his doctors advised him that he could not continue to travel and perform, leading Aerosmith to cancel the last four shows of their South American tour.

The singer, 69, shared a statement on his Twitter account Tuesday, apologizing to fans and writing, “I’ve let you down.”

In the statement, Tyler “is expected to make a full recovery. With proper rest and treatment he will be back on his feet soon rocking the world.”

The rock star also included his own comments in the statement, writing, “To everybody in South America… Brazil, Chile, Argentina and Mexico… I’m very sorry and feel like I’ve let you down…. I won’t be able to continue the last four shows of this tour. I flew back to the US on doctor’s orders last night after the show in Sao Paulo.”

“I am not in a life threatening condition, but I need to deal with this right away, and get some rest and medical care immediately in order to sustain and maintain my future performances,” he continued. “I promise I’ll be back… unfortunately, health does not wait and it’s something even I can’t schedule around our shows… As they say, ‘We humans make plans, and God laughs…..'”

Last summer, Aerosmith guitarist Joe Perry collapsed onstage in New York during a performance with the Hollywood Vampires, which includes Johnny Depp.

 


5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Innovation must create an original and special relationship by being closer to the women

by aufeminin @ Womenology

Meet Dr. Marcel Saucet, Marketing, associate professor and researcher at the University of San Diego. He heads LCAconseil.net laboratory, expert advice in marketing innovation. What do you think are the most promising innovations aimed at women sectors? Cosmetics: During the …

Continuer la lecture

The post Innovation must create an original and special relationship by being closer to the women appeared first on Womenology.

Nielsen takes comScore to court over TV tech

by @ Marketing Dive - Latest News

The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.

Patrón and filmmaker Guillermo del Toro launch gothic video short

by @ Marketing Dive - Latest News

The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.

Clorox finds deeper meaning behind cleaning in unscripted ads

by @ Marketing Dive - Latest News

The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities. 

L’Oreal Paris named most powerful and valuable cosmetics brand

L’Oreal Paris named most powerful and valuable cosmetics brand


CosmeticsDesign-Europe.com

L’Oreal Paris has been named the most powerful and valuable cosmetics brand by strategy consultancy Brand Finance, and its study has also highlighted positives for the Procter & Gamble brands, whilst it is bad news for Avon.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Unilever evolves mobile and search to meet modern consumer needs

by @ Marketing Dive - Latest News

At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.

 

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Beyoncé Cheers Up Lady Gaga with Sweet Gifts as the Singer Struggles with a Bad 'Pain Day'

Beyoncé Cheers Up Lady Gaga with Sweet Gifts as the Singer Struggles with a Bad 'Pain Day'

by Alexia Fernandez @ PEOPLE.com

Beyoncé showed why she is the Queen, showering Lady Gaga in gifts to let her fellow singer know she’s loved amid her fibromyalgia battle.

The “Sorry” singer, 36, gifted Gaga, 31, an Ivy Park sweatshirt and a flowers, which the latter shared in two separate posts on Instagram.

“Not having a good pain day,” Gaga wrote in the caption. “Thank you honey B for sending me this comfy sweatshirt. Keeps me warm outside in a hammock so I can be w the trees, and the sky, and the sun and take deep breaths. Feel so lucky to have so much love.”

In a second post, Gaga shared a photo of red roses along with a card. “Thank you so much honey B,” the singer wrote. “Miss you. this was so kind. If I hadn’t seen your videos on TV at grandmas house after I got dropped from def jam records, I would have given up. You inspire us all. The dream you embody kept me going.”

Gaga announced in mid-September that she would be postponing the European leg of her Joanne world tour citing severe physical pain.

RELATED VIDEO: Lady Gaga Postpones the European Leg of World Tour: ‘I Have to Be with My Doctors Right Now’

“I have always been honest about my physical and mental health struggles,” Gaga wrote on Twitter. “It is complicated and difficult to explain, and we are trying to figure it out.

“As I get stronger and when I feel ready, I will tell my story in more depth, and plan to take this on strongly so I can not only raise awareness, but expand research for others who suffer as I do, so I can help make a difference,” the singer continued.

“I use the word ‘suffer’ not for pity, or attention, and have been disappointed to see people online suggest that I’m being dramatic, making this up, or playing the victim to get out of touring,” Gaga added. “If you knew me, you would know this couldn’t be further from the truth.

In her new Netflix documentary, Gaga: Five Foot Two, the pop star gives an inside look to her chronic pain, being forced to work through the pain on several occasions.

“Do I look pathetic?” she asks in one scene, putting her hands over her face to cover her tears. “I’m so embarrassed.”


Are FMCG brands struggling to realise the promise of direct selling?

by Sarah Vizard @ Marketing Week

The promise of more data and better insights into customers is causing more FMCG brands to test direct-to-consumer models but few have found the recipe for success yet.

The post Are FMCG brands struggling to realise the promise of direct selling? appeared first on Marketing Week.

L’Oreal Canada’s new CMO has digital priorities

L’Oreal Canada’s new CMO has digital priorities


strategy

Stephanie Binette's plan for moving the beauty brand deeper into digital and consumer relevance.

CafeMom website creates an indicator of mums’ quality of life

by aufeminin @ Womenology

CafeMom’s indicator came into being because of an observation: as mums are generally the bond that cements family relations, their mood greatly influences the overall frame of mind of the household. This is why, in summer 2010, the site decided …

Continuer la lecture

The post CafeMom website creates an indicator of mums’ quality of life appeared first on Womenology.

Southwest Airlines shares 175 customer stories in 'Transfarency' push

by @ Marketing Dive - Latest News

The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.

Reading, an illustration of the feminisation of cultural practices

by aufeminin @ Womenology

For a long time dismissed from the scholarly world of books – it took them 350 years to enter the Academié Française, as Laure Adler and Stéphane Bollmann remind us in Les femmes qui lisent sont dangereuses (« Women who read …

Continuer la lecture

The post Reading, an illustration of the feminisation of cultural practices appeared first on Womenology.

HP calls on marketing industry to work together to improve diversity

by Sarah Vizard @ Marketing Week

HP has been working with its agencies to improve the representation of women and minorities on its account but says it cannot solve the industry’s problems alone.

The post HP calls on marketing industry to work together to improve diversity appeared first on Marketing Week.

What is La Mer’s Animal Testing Statement?

by Vicky Ly @ ethical elephant

What is La Mer's animal testing policy? Does La Mer test any of their products on animals or is La Mer considered a cruelty-free brand?

The post What is La Mer’s Animal Testing Statement? appeared first on ethical elephant.

L’Oréal to Acquire Three U.S. Skin-Care Brands for $1.3 Billion

L’Oréal to Acquire Three U.S. Skin-Care Brands for $1.3 Billion


WWD

The beauty giant is purchasing CeraVe, AcneFree and Ambi from Valeant.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

FIRMENICH LAUNCHES GLOBAL PERFUMERY CREATIVE CENTRE AT SINGAPORE SCIENCE PARK

by Dan Castiglione @ Beauty Fashion Fragrance

Firmenich, the world’s largest privately-owned fragrance and flavour company, today opened a new cutting-edge Global Perfumery Creative Centre at Singapore’s Science Park. Expanding the Group’s footprint in Asia, this state-of-the-art facility will offer world-class capabilities from perfume creation and technology innovation, to cutting-edge application labs and consumer insights. This Global Centre of Excellence houses the […]

The post FIRMENICH LAUNCHES GLOBAL PERFUMERY CREATIVE CENTRE AT SINGAPORE SCIENCE PARK appeared first on Beauty Fashion Fragrance.

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