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Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

How L'Oreal uses virtual reality to make internal decisions at its New York HQ - Digiday

How L'Oreal uses virtual reality to make internal decisions at its New York HQ - Digiday


Digiday

At L'Oreal's Manhattan headquarters, a virtual reality room is letting brands use the technology to test product packaging and branding designs faster and more efficiently.

A Simple Definition of Brand Positioning

by Marion @ The Branding Journal

If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you! Today I’m going to define the concept with simple words and show you how to use it to create a powerful

The post A Simple Definition of Brand Positioning appeared first on The Branding Journal.

Is Tom Ford Beauty Tested on Animals? or Cruelty-Free?

by Vicky Ly @ ethical elephant

Does Tom Ford Beauty test on animals? or are they cruelty-free? Find out what Tom Ford Beauty is hiding in their animal testing policy.

The post Is Tom Ford Beauty Tested on Animals? or Cruelty-Free? appeared first on ethical elephant.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Steven Tyler ‘Seeking Immediate Care’ as Aerosmith Cancels Last Four Shows of South American Tour

Steven Tyler ‘Seeking Immediate Care’ as Aerosmith Cancels Last Four Shows of South American Tour

by Alexia Fernandez @ PEOPLE.com

Steven Tyler is “seeking immediate care” after his doctors advised him that he could not continue to travel and perform, leading Aerosmith to cancel the last four shows of their South American tour.

The singer, 69, shared a statement on his Twitter account Tuesday, apologizing to fans and writing, “I’ve let you down.”

In the statement, Tyler “is expected to make a full recovery. With proper rest and treatment he will be back on his feet soon rocking the world.”

The rock star also included his own comments in the statement, writing, “To everybody in South America… Brazil, Chile, Argentina and Mexico… I’m very sorry and feel like I’ve let you down…. I won’t be able to continue the last four shows of this tour. I flew back to the US on doctor’s orders last night after the show in Sao Paulo.”

“I am not in a life threatening condition, but I need to deal with this right away, and get some rest and medical care immediately in order to sustain and maintain my future performances,” he continued. “I promise I’ll be back… unfortunately, health does not wait and it’s something even I can’t schedule around our shows… As they say, ‘We humans make plans, and God laughs…..'”

Last summer, Aerosmith guitarist Joe Perry collapsed onstage in New York during a performance with the Hollywood Vampires, which includes Johnny Depp.

 


How Time Inc. plans to grow its rebranded streaming video play PeopleTV

by Sahil Patel @ Digiday

Time Inc.'s PeopleTV has a new name and plans to work with more outside production partners to fund original video series.

The post How Time Inc. plans to grow its rebranded streaming video play PeopleTV appeared first on Digiday.

New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them?

by Gio @ beautifulwithbrains.com

Who said that masks are only for the face? After putting sheet masks firmly back into our skincare routine, the Koreans have come out with a new wave of masks…

The post New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them? appeared first on beautifulwithbrains.com.

Big Brand Theory: L’Oréal Stays Connected to Their Audience via Social

Big Brand Theory: L’Oréal Stays Connected to Their Audience via Social


Social Media Today

L’Oréal is one of the most well-known and recognizable brands in the world. With a long history of celebrity endorsement and cutting edge campaigns, the ‘world leader in beauty’ has a presence in

Advertising Week Briefing: China takes over

by Shareen Pathak @ Digiday

Here's what you need to know for the third day of Advertising Week.

The post Advertising Week Briefing: China takes over appeared first on Digiday.

Gerard Cosmetics: Animal Testing Policy & Correspondence

by Aly Laughlin @ Cruelty-Free Kitty

Gerard Cosmetics started out as a teeth whitening brand which has now expanded to makeup products built on that same premise including their teeth whitening lip glosses. There is a lot of talk of Gerard Cosmetics being “cruelty-free” on social media, but the official Gerard Cosmetics website does not include an animal testing policy, nor […]

The post Gerard Cosmetics: Animal Testing Policy & Correspondence appeared first on Cruelty-Free Kitty.

Taylor Swift Sent Victoria Arlen Flowers After She Danced to 'Look What You Made Me Do' on DWTS

Taylor Swift Sent Victoria Arlen Flowers After She Danced to 'Look What You Made Me Do' on DWTS

by Dana Rose Falcone @ PEOPLE.com

Wishes from Taylor Swift make for a truly happy birthday. After Victoria Arlen danced to the singer’s hit “Look What You Made Me Do” on Monday night’s Dancing With the Stars, Swift sent her flowers with a sweet note.

“Victoria, you are incredible and I was so honored you danced to my song. I’m so inspired by you. Love, Taylor,” Arlen, who turned 23 Tuesday, read aloud after cohost Erin Andrews presented the paralympian with the gift.

For Arlen, the song choice made perfect sense. “I danced to her song ’22’ when I turned 22 on my last birthday, so I danced to her yesterday for this birthday,” she explained.

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

The DWTS family also presented the ESPN host with a bright pink cake — the color she wore on the season 25 premiere to remind her of her first wheelchair, crutches and leg brace — topped with a disco ball.

A new age ushered in fresh bout of confidence for Arlen, who exposed her legs for the first time on the show Tuesday. The milestone comes just one year after she regained the ability to walk following almost four years in a vegetative state due to her transverse myelitis and acute disseminated encephalomyelitis.

RELATED VIDEO: Bruno Toniolis Most Insane Dancing With the Stars Moments

“It’s putting on a whole different character and that’s very daunting for me,” Arlen said in rehearsal with partner Val Chmerkovskiy.

Getting out of her comfort zone paid off for the pair; They earned a score of 20 out of 30 from the judges on Latin night.

Dancing With the Stars airs Mondays on ABC at 8 p.m. ET.


Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

L’Oreal acquires salon brand Cheryl’s

L’Oreal acquires salon brand Cheryl’s


The Hindu Business Line

L’Oréal India has made its first acquisition in the domestic beauty market by taking o

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Everyday Staples: 10 Cruelty-Free & Vegan Body Washes You’ll Love

by Aly Laughlin @ Cruelty-Free Kitty

Here are the 10 best cruelty-free and vegan body washes so you can keep animal testing and animal products out of your shower! These are mostly drugstore products (a few options being budget-friendly) with a couple of luxury items, and many of these are made from natural ingredients. 1. Nubian Heritage Abyssinian Oil & Chia […]

The post Everyday Staples: 10 Cruelty-Free & Vegan Body Washes You’ll Love appeared first on Cruelty-Free Kitty.

Axios is holding off on its high-end subscription product, for now

by Ross Benes @ Digiday

Politics and business publisher Axios is putting the brakes on its high-end subscription product to focus on its branding.

The post Axios is holding off on its high-end subscription product, for now appeared first on Digiday.

Pacifica Releases New Vegan Lip Balms!

by Vicky Ly @ ethical elephant

Vegan lip balms and sugar lip scrub by Pacifica comes in 7 sweet flavors. Formulated without carmine, parabens, phthalates & petroleum.

The post Pacifica Releases New Vegan Lip Balms! appeared first on ethical elephant.

Are FMCG brands struggling to realise the promise of direct selling?

by Sarah Vizard @ Marketing Week

The promise of more data and better insights into customers is causing more FMCG brands to test direct-to-consumer models but few have found the recipe for success yet.

The post Are FMCG brands struggling to realise the promise of direct selling? appeared first on Marketing Week.

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist

How L'Oréal Is Changing the Face of Beauty Marketing — The Content Strategist


The Content Strategist

By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.

How West Ham FC targets its Spanish-speaking fans

by Seb Joseph @ Digiday

Javier Hernandez’s summer arrival at the football club has caused the Spanish-speaking following of its social channels to grow.

The post How West Ham FC targets its Spanish-speaking fans appeared first on Digiday.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1

by Philip Walimaa @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

Author: Jessica Hawthorne-Castro

Title of piece: The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1

Original Link: DemandGenReport

Date Published: September 1, 2017

Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct.

Neuroscience is traditionally the realm of medicine and scientific research, but it has exciting applications for advertising.

The post The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1 appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit

by Ross Benes @ Digiday

Publishers mull how to make money in a world dominated by platforms.

The post ‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit appeared first on Digiday.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

L’Oreal gets pulled into court for Soft Sheen-Carson brand

L’Oreal gets pulled into court for Soft Sheen-Carson brand


Marketing Interactive

In marketing the product, L'Oreal said the product contained amla oil from an Indian gooseberry which would help with the fuller and silkier hair.

Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers

by Keith Weed @ Marketing Week

In order to navigate the new connected landscape marketers must follow the '5Cs Framework', which focuses on consumers, connecting, content, commerce and community.

The post Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers appeared first on Marketing Week.

Twinkle Khanna to endorse salon hair brand L'Oreal Professionnel for India - ET Retail

Twinkle Khanna to endorse salon hair brand L'Oreal Professionnel for India - ET Retail


ETRetail.com

The announcement was made at the L'Oreal Professionnel Indian Hairdressing Awards, held in Bambolim on Wednesday.

5 killer stats to start your week

by Sarah Vizard @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

What is La Mer’s Animal Testing Statement?

by Vicky Ly @ ethical elephant

What is La Mer's animal testing policy? Does La Mer test any of their products on animals or is La Mer considered a cruelty-free brand?

The post What is La Mer’s Animal Testing Statement? appeared first on ethical elephant.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

YouTube courts advertisers with promise of better targeting

by Sarah Vizard @ Marketing Week

YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.

The post YouTube courts advertisers with promise of better targeting appeared first on Marketing Week.

The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content

by Sonia @ The Branding Journal

  The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. So how can your brand stand out from the crowd? With an epic content marketing strategy, you will be able to connect with your consumers and build

The post The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content appeared first on The Branding Journal.

Bruno Tonioli Laughs Off DWTS Fall As One Contestant Vows to Dance Again After Being Eliminated

Bruno Tonioli Laughs Off DWTS Fall As One Contestant Vows to Dance Again After Being Eliminated

by Dana Rose Falcone @ PEOPLE.com

WARNING SPOILERS AHEAD

Latin night was filled with both flames and fizzles for the 12 remaining couples on Dancing With the Stars. And although he wasn’t performing, judge Bruno Tonioli took a tumble.

While bantering with fellow judges Carrie Ann Inaba and Len Goodman as they doled out criticism to Drew Scott and Emma Slater, Tonioli stood up from his chair and fell backwards. Though he quickly got up, crewmembers attended to Tonioli, 61, during the commercial break and gave the Italian choreographer water. He laughed it off, and returned to his post to watch Vanessa Lachey and Maks Chmerkovskiy‘s salsa.

Tonioli stood again, though, to praise actor Frankie Muniz and pro Witney Carson after they danced to Bruno Mars’ “Perm.” The duo received a 25/30 — the night’s highest score.

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

And though Nikki Bella and Artem Chigvintsev‘s samba to “Despacito” earned them the lowest mark Tuesday, it was pop star Debbie Gibson and her partner Alan Bersten who went home. (98 Degrees’ Nick Lachey and dancer Peta Murgatroyd accompanied them in the bottom two, but received just enough votes to continue to next week’s Disney night.)

“This show and this short amount of time and this guy right here, I feel like I got my life back,” Gibson told cohost Erin Andrews after learning her fate. “I am so thrilled and we’re going to keep dancing!”

RELATED VIDEO: Debbie Gibson Talks Lyme Disease

The “Lost in Your Eyes” singer opened up during the season 25 premiere about her struggle with Lyme disease and how it affected her ability to perform. “There are days where I’ve been feeling not so well and dealing with ankle pain and knee pain or something’s not working right,” Gibson said during week 1 rehearsals. “But in pushing through it safely, that’s when some of the best progress made.”

Dancing with the Stars airs Mondays (at 8 p.m. ET) on ABC.


Ryanair’s key brand metrics nosedive following cancellation crisis

by Thomas Hobbs @ Marketing Week

Following the airline's recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.

The post Ryanair’s key brand metrics nosedive following cancellation crisis appeared first on Marketing Week.

Sasha Pieterse Reveals She's Already Lost 15 Pounds on DWTS Amid Health Struggle: 'I Feeling Like Me Again'

Sasha Pieterse Reveals She's Already Lost 15 Pounds on DWTS Amid Health Struggle: 'I Feeling Like Me Again'

by Dana Rose Falcone @ PEOPLE.com

Dancing With the Stars season 25 is only in its second week, but the competition has already having an impact on contestant Sasha Pieterse.

The Pretty Little Liars star, 21, revealed on Tuesday’s episode that after gaining nearly 70 pounds over two years due to a hormone condition called Polycystic Ovary Syndrome, she’s lost 15 pounds.

“I’m feeling like me again,” Pieterse told viewers. “Being on the show, I’ve lost over 15 pounds. It’s not an easy road, but being able to focus on getting myself healthy again, and the fact that I’m seeing results, getting better is all I can ask for.”

PEOPLE’s special issue 25 Seasons of ‘Dancing with the Stars’ is on stands now.

The actress said she received some nasty comments after she started to gain weight. “It was really, really hurtful the way people reacted,” the star revealed. “People were staying stuff like: ‘She’s pregnant.’ ‘You’re fat.’ They were angry or mad that I looked like this. It was one of the hardest things I have ever been through.”

On top of that, Pieterse didn’t know why she was seeing numbers rise on the scale.

RELATED VIDEO: Dancing Pro Mark Ballas Teases His Upcoming ‘DWTS’ Partner in Three Words

“I had no idea what was going on and I didn’t have any way of solving it,” she explained. “Very recently I was diagnosed with PCOS, Polycystic Ovary Syndrome, hormone imbalance. And finally I knew why this was happening to me.”

After dancing with partner Gleb Savchenko to Hailee Steinfeld’s “Most Girls,” Pieterse continued to glow.

“I feel like I’ve always been a happy person, and I’ve been so blessed with and amazing family and friends,” she told cohost Erin Andrews. “But I don’t know, I went through a hard time, so feeling like me again, it means the world honestly.”

Dancing With the Stars airs Mondays on ABC at 8 p.m ET.


Shonda Rhimes & Grey's Anatomy Cast Take a Knee in 'Solidarity of Racial Justice' at 300th Episode Party

Shonda Rhimes & Grey's Anatomy Cast Take a Knee in 'Solidarity of Racial Justice' at 300th Episode Party

by Karen Mizoguchi @ PEOPLE.com

Shonda Rhimes and the cast of Grey’s Anatomy are supporting NFL players’ protest of racial injustice in the wake of the backlash from President Donald Trump.

“and we took a knee in solidarity of racial justice. #takeaknee#greysanatomy #300th,” Rhimes, 47, shared on Instagram Tuesday, along with a photo of her, Ellen Pompeo, Jesse Williams and Debbie Allen on one knee at the 300th episode celebration party. (Jason Winston George, who plays Ben Warren, was cropped out of the picture.)

“We kneel because we are supposed to be one nation under God, indivisible, with liberty and justice for all. #ilovethesepeople #300thepisode,” Pompeo captioned the same photo.

Meanwhile, Williams, 36, responded to a Twitter follower who tried to to get the hashtag #BoycottGreysAnatomy trending after their protest picture.

“No one’s scared of u. Also, u follow me. #GetYourLifeTogether See u this Thursday for our season premiere at 8pm!” the actor wrote.

The ABC drama, which is one of the longest-running scripted shows in TV history, will mark its 300th episode this season on Thursday.

Also on Monday, Gillian Anderson and David Duchovny took a knee on the set of the upcoming reboot of The X-Files.

NFL players and celebrities continue to show their solidarity with athletes like Colin Kaepernick, who made headlines in Aug. 2016 for refusing to stand for the national anthem to protest racial injustice in the United States.

While numerous NFL stars kneeled and locked arms during the national anthem during a Sunday game in London, celebrities, including Stevie Wonder, Diddy and Uzo Aduba, lent their voices to the movement.

RELATED GALLERY: All the Stars Who Are Taking a Knee in Solidarity with the NFL National Anthem Protests

On Saturday, Rhimes tweeted: “I think: By kneeling, players don’t disrespect the flag.They ask US to respect the flag. They ask us to make the anthem true for all of us.”

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

In addition, the president had a series of follow-up tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”


The Facial Oil That’s Helping Me Prep My Skin For Winter

by Gio @ beautifulwithbrains.com

Can you believe it’s already sweater time here in London? Like, summer officially ended only a couple of days ago. Weren’t we supposed to get a transition period or something?…

The post The Facial Oil That’s Helping Me Prep My Skin For Winter appeared first on beautifulwithbrains.com.

Jane Iredale Vegan Product List

by Vicky Ly @ ethical elephant

To show you the range of vegan products and shades that Jane Iredale carries , I've created this list which you can use while you shop!

The post Jane Iredale Vegan Product List appeared first on ethical elephant.

Beyoncé Cheers Up Lady Gaga with Sweet Gifts as the Singer Struggles with a Bad 'Pain Day'

Beyoncé Cheers Up Lady Gaga with Sweet Gifts as the Singer Struggles with a Bad 'Pain Day'

by Alexia Fernandez @ PEOPLE.com

Beyoncé showed why she is the Queen, showering Lady Gaga in gifts to let her fellow singer know she’s loved amid her fibromyalgia battle.

The “Sorry” singer, 36, gifted Gaga, 31, an Ivy Park sweatshirt and a flowers, which the latter shared in two separate posts on Instagram.

“Not having a good pain day,” Gaga wrote in the caption. “Thank you honey B for sending me this comfy sweatshirt. Keeps me warm outside in a hammock so I can be w the trees, and the sky, and the sun and take deep breaths. Feel so lucky to have so much love.”

In a second post, Gaga shared a photo of red roses along with a card. “Thank you so much honey B,” the singer wrote. “Miss you. this was so kind. If I hadn’t seen your videos on TV at grandmas house after I got dropped from def jam records, I would have given up. You inspire us all. The dream you embody kept me going.”

Gaga announced in mid-September that she would be postponing the European leg of her Joanne world tour citing severe physical pain.

RELATED VIDEO: Lady Gaga Postpones the European Leg of World Tour: ‘I Have to Be with My Doctors Right Now’

“I have always been honest about my physical and mental health struggles,” Gaga wrote on Twitter. “It is complicated and difficult to explain, and we are trying to figure it out.

“As I get stronger and when I feel ready, I will tell my story in more depth, and plan to take this on strongly so I can not only raise awareness, but expand research for others who suffer as I do, so I can help make a difference,” the singer continued.

“I use the word ‘suffer’ not for pity, or attention, and have been disappointed to see people online suggest that I’m being dramatic, making this up, or playing the victim to get out of touring,” Gaga added. “If you knew me, you would know this couldn’t be further from the truth.

In her new Netflix documentary, Gaga: Five Foot Two, the pop star gives an inside look to her chronic pain, being forced to work through the pain on several occasions.

“Do I look pathetic?” she asks in one scene, putting her hands over her face to cover her tears. “I’m so embarrassed.”


Updates to the List of Cruelty-Free Brands

by Aly Laughlin @ Cruelty-Free Kitty

Hello! Here’s our latest cruelty-free update for the past 2 months. There are a LOT of new brands being added to the list of cruelty-free brands. As always, the brands added to the list claimed that they: Don’t test finished products or ingredients on animals. Don’t have suppliers who test on animals. Don’t allow any […]

The post Updates to the List of Cruelty-Free Brands appeared first on Cruelty-Free Kitty.

Advertising Week Briefing: AI is everywhere and nowhere

by Shareen Pathak @ Digiday

Depending on whom you ask, artificial intelligence will either save us or enslave us.

The post Advertising Week Briefing: AI is everywhere and nowhere appeared first on Digiday.

Facebook enters the top 10 global brands for the first time

by Rebecca Aston @ Marketing Week

Technology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.

The post Facebook enters the top 10 global brands for the first time appeared first on Marketing Week.

The Cost of Milliseconds in the Digital Marketplace

by Philip Walimaa @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

Soasta, a leading digital performance analytics company, recently conducted its State of Online 

Retail Performance Study, in which it assessed data from over 10 billion online retail user experiences. It sought to observe across online media (on desktop, mobile and tablet) the challenges presented by each second of loading time to consumer viewership and ultimate sales conversion.  Topline observation:  If a retailer’s page requires more than three seconds to load,

The post The Cost of Milliseconds in the Digital Marketplace appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Brand Awareness Increases as Marmite is Caught up in Tesco Pricing Row

by Amanda @ The Branding Journal

Due to a recent turn of events, sales in Marmite have soared yet its brand reputation and image have declined. Not due to a clever marketing campaign or a new brand strategy.  No.  The Marmite brand has seen these changes due to the recent price row between Tesco’s and their parent brand Unilever. 1) Background

The post Brand Awareness Increases as Marmite is Caught up in Tesco Pricing Row appeared first on The Branding Journal.

WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’

by Yuyu Chen @ Digiday

For WPP chief Martin Sorrell, China's duopoly is becoming as competitive in advertising and marketing as Google, Facebook and Amazon.

The post WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’ appeared first on Digiday.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience - State of Digital

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience - State of Digital


State of Digital

The Head of Digital of L’Oreal shares his company's approach to creating content destinations using a mix of global and local campaign with great success.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

President Obama Reveals He Cried When Dropping Off Daughter Malia at College: ‘It Was Like Open-Heart Surgery’

President Obama Reveals He Cried When Dropping Off Daughter Malia at College: ‘It Was Like Open-Heart Surgery’

by Karen Mizoguchi @ PEOPLE.com

Former President Barack Obama was among the millions of parents who sent their kids off to college this fall — and like many, he shed some tears.

The 44th commander-in-chief recently revealed he was overcome with emotions when he and wife, former First Lady Michelle Obama moved their 19-year-old Malia into her campus residence at Harvard University in August.

“For those of us who have daughters, it just happens fast. I dropped off Malia at college, and I was saying to Joe and Jill that it was a little bit like open-heart surgery,” Obama, 56, said at the Beau Biden Foundation‘s golf and tennis invitational at Delaware’s Wilmington Country Club on Sunday, according to a video shared by WDEL radio.

“I was proud that I did not cry in front of her,” Obama also joked. “But on the way back, the Secret Service was off, looking straight ahead, pretending they weren’t hearing me as I sniffled and blew my nose. It was rough.”

Last June, Malia graduated from Washington, D.C.’s private Sidwell Friends School, and opted to take a gap year before starting at Harvard.

The proud father of two also said that Malia’s momentous Harvard sendoff was “a reminder that, at the end of our lives, whatever else we’ve accomplished, the things that we’ll remember are the joys that our children – and hopefully way later, our grandchildren – bring us.”

RELATED LINK: Dad-in-Chief: White House Photographer Reveals Pics of His Favorite Day with President Obama

Though Malia briefly delayed the start of her college years, Obama told PEOPLE in December 2016 that his older daughter – and her younger sister Sasha, 16 – were “ready to get out, just out from their parents’ house.”

The mother of two added, “Malia’s going off to college. She’s a grown woman.”

And earlier this month, Obama shared the three pieces of advice he and his wife have tried to impress upon their daughters, including the importance of being kind, considerate, empathetic and hardworking. “These are the tools by which you can shape the world around you in a way that feels good,” he said.

Former Vice President Biden created the Beau Biden Foundation for the Protection of Children in 2015 to honor his late son’s legacy in “protecting the most vulnerable among us,” including protecting children from abuse.


Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand

by Amanda @ The Branding Journal

More and more countries are now seeing the benefits of building their nations brand.  The Korea Tourism Organisation is no different.  As they look to build a brand that helps them encourage tourism to the sector as well as raise the profile of their country’s culture and people. 1) Target set Working with branding consultancy

The post Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand appeared first on The Branding Journal.

Watch Out for These Stylish Cruelty-Free & Vegan Watches

by Vicky Ly @ ethical elephant

A round-up of the very best and stylish vegan watches, all made without harming any animals!

The post Watch Out for These Stylish Cruelty-Free & Vegan Watches appeared first on ethical elephant.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

L’Oréal Masters Multiculturalism

L’Oréal Masters Multiculturalism


Harvard Business Review

The cosmetics giant manages to be very global—yet very French.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Everything We Know About Jack's Death on This Is Us

Everything We Know About Jack's Death on This Is Us

by Michele Corriston @ PEOPLE.com

Spoiler alert: Our favorite TV dad, Jack Pearson, likely died in a fire, based on the shocking ending to the This Is Us season 2 premiere.

After Jack (Milo Ventimiglia) and Rebecca (Mandy Moore) end their separation and decide to deal with his alcoholism together, the episode cuts to her driving up to a burnt house with bags of his possessions as firefighters surround the scene.

At PEOPLE and EW’s screening and Q&A, the cast alluded to more hints about Jack’s passing, specifically in the scene where teenage kids Kate and Randall hear the tragic news.

“That’s just a piece of the puzzle,” Moore told PEOPLE.

The clues? Kate holding a stuffed dog, Randall with a red-headed girlfriend by his side, and Kevin nursing a broken leg leading up to the big monumental event.  Rebecca is also wearing a Steeler’s jersey, representing her husband’s favorite football team.

Don’t miss People and EW’s This Is Us LIVE viewing party! Go to People.com and EW.com for exclusive access to the This Is Us season 2 red carpet premiere party – with all the scoop from your favorite cast members. Then, join our editors as they bring you expert insight and can’t-miss social buzz during the premiere episode of the hit NBC drama. “I’m glad we’ve revealed a little bit to everyone,” Ventimiglia said. “I know people have been asking questions, and I stay silent, because there’s so much I can’t reveal, but I’m glad they know at least a bit.” Added creator Dan Fogelman said during the panel, “This was always the plan. We talked about the fire and what happened to Jack.” This Is Us airs Tuesdays at 9 p.m. ET on NBC. Reporting by PATRICK GOMEZ and BRIANNE TRACY

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

Video: The recipe for people-based marketing success

by LiveIntent @ Digiday

Healthy marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here's the recipe for success! Sponsored content by LiveIntent

The post Video: The recipe for people-based marketing success appeared first on Digiday.

Best Brands - Interbrand

Best Brands - Interbrand


Interbrand

Ranking the world’s most valuable brands.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

This Is Us Stars Reveal the Shocks, Tearjerkers & Everything Else to Expect From Season 2

This Is Us Stars Reveal the Shocks, Tearjerkers & Everything Else to Expect From Season 2

by Karen Mizoguchi and Brianne Tracy @ PEOPLE.com

This Is… going to be an emotional sophomore season.

Fans were left wanting more details and storylines after Tuesday’s season premiere of This Is Us, especially after that shocking ending showing how everyone’s favorite TV dad, Jack Pearson, died.

“I don’t know how to feel,” Mandy Moore told PEOPLE as she wiped away tears after watching the episode for the first time with her castmates at PEOPLE’s screening in Los Angeles. “It was weird to watch it but I’m so glad we got to watch it together. It’s nice to know some piece of the puzzle … Just seeing what we saw there was enough to make anyone upset.”

Meanwhile, Milo Ventimiglia said in a Q&A following the premiere hosted by PEOPLE’s Editor-in-Chief Jess Cagle, that he is relieved that fans finally got a glimpse into what led to his character’s death. 

“I’m glad we’ve revealed a little bit to everyone,” he explained. “I know people have been asking questions and I stay silent because there’s so much I can’t reveal but I’m glad they know at least a bit.”

And there’s plenty more to come!

Read below to learn what Moore and Ventimiglia — along with their costars and creator Dan Fogelman — teased about what to expect in season 2, including specific tear-jerking moments from upcoming episodes.

 

What to Expect About Jack’s Death:

After Jack (Ventimiglia) and Rebecca (Moore) end their separation and decide to deal with his alcoholism together, the episode cut to her driving up to a burnt house with bags of his possessions as firefighters surround the scene.

“That’s just a piece of the puzzle,” Moore told PEOPLE.

In fact, there are clues viewers might have missed: Kate is holding a dog, Randall has a girlfriend and Kevin has a broken leg leading up to the big monumental event.  

“This was always the plan. We talked about the fire and what happened to Jack,” Fogelman shared with PEOPLE. “This is something we’ve had planned out since inception. We wanted to start this season providing a few answers while still leaving us a lot of room to explore what happens.”

Leading up to tonight’s episode, Ventimiglia admitted that he’s been asked about Jack’s death for far too long. “It gets confusing because they say, ‘How do you die? Not how does Jack die?’ ” the Gilmore Girls alum said to PEOPLE. 

Adding, “I always wondered why is this good? I think when Dan would talk about him, there is always a darker side. Seeing that cracks are not cracks but deeper wounds we see a bit more why he chooses to be good. That’s the stuff we’re going to unpack.”

 

What to Expect About Kate’s Singing:

Fogelman revealed to PEOPLE that Chrissy Metz will be showcasing her real singing voice on the NBC hit drama. “She’s awesome. She sings next week on the show and it’s pretty awesome,” he said.

And Sterling K. Brown couldn’t agree more with Fogelman. “Chrissy Metz is a beast,” the two-time Emmy winner shared with PEOPLE.

“We made her sound a little more tentative … We thought we had to make this a realistic situation for Kate,” Fogelman also explained. “She is a 37-year-old trying to break into a tough industry that people have been working their whole lives to be a part of. It’s not going to just happen overnight because she wants it to be. She’s going to have to work at it and that’s something that Kate’s willing to do.”

He even joked, “Season 4 when we run out of ideas it’s going to turn into a musical.”

Metz, who earned an Emmy nomination for playing Kate Pearson, is loving how she can combine her passion for acting and singing.

“Dan is writing my dream life. I enjoy singing very much,” she told PEOPLE. 

Don’t miss People and EW’s This Is Us LIVE viewing party! Go to People.com and EW.com for exclusive access to the This Is Us season 2 red carpet premiere party – with all the scoop from your favorite cast members. 

What to Expect About Randall Wanting to Adopt: 

This season, we learn Brown’s character, Randall Pearson, has major “baby fever” and wants to adopt a child with his wife Beth, played by actress Susan Kelechi Watson.

“It’s fulfilling the circle of life,” Brown told PEOPLE. “To honor my parents that gave me a life. It also puts Randall firmly in the moment instead of looking towards the future.”

But the process of adopting another member to their family may bring stress to the couple’s relationship, specifically after the death of Randall’s biological father, William.

“It’s a way you haven’t seen them before,” Watson said to PEOPLE about Randall and Beth’s marriage. “There were times when I was questioning myself, ‘Is this Beth?’ They’re on two very different sides. I learned that she wants to honor William too. It means something to her to honor him as well.”

And Moore can’t wait to find out why she’s “obsessed with Beth” in season 2.

“I want you to know everything about her. There’s an episode coming up that’s just ‘Ohhh,’ ” she said to PEOPLE. “I want to know everything about . There’s a really good episode that we just finishing shooting. I’m captivated.”

What to Expect About Kevin: 

Justin Hartley‘s character, Kevin Pearson, has landed a starring role in a new Ron Howard-directed film, and is in a committed relationship with his high school sweetheart.

“This is just the way things work. He was a man-child when we found him but he has come closer to what he wants to,” Hartley told PEOPLE.

Kevin’s big acting gig will also introduce viewers to Sylvester Stallone‘s big cameo.

“He walks into a room and he’s Sylvester Stallone. He’s a movie star,” Hartley teased. “He has this ability to disarm everyone in the room and when he starts talking to you, he’s like a guy. He’s a master and makes everyone laugh. As soon as he’s gone, you miss him.”

Brown couldn’t be happier for Kevin’s story arc this season.

“He’s got this love in his life, this burgeoning career and trying to balance both those things at the same time. I feel like Kev sometimes,” he confessed.

But look forward to a twist, according to Fogelman.

“Justin’s story is not going to go where you think. It is really going to knock people’s socks off,” he foreshadowed. 

What to Expect About Kate and Rebecca’s Mother-Daughter Relationship: 

It’s no secret that Kate has always been daddy’s little girl. (She has her late father’s urn at her apartment.) While fans will learn more about Jack’s death and how the loss will impact The Big Three, Rebecca may have a harder time connecting with her only daughter.

“They’re never quite on the same page. We get a closer look in the next episode. It’s pretty heartbreaking,” Moore told PEOPLE.

What to Expect About Toby:

In the premiere episode, Chris Sullivan’s character Toby still has yet to find his place in Kevin and Kate’s close relationship. But fans and viewers will get to learn more about Toby’s own family dynamic as his mother will be introduced.

“Toby has a lot going on with his mom. A lot going on we don’t know about,” Sullivan shared with PEOPLE.

“There’s a lot going on. There’s a lot under there we don’t know about,” said Sullivan’s TV fiancée Metz.

This Is Us airs at 9 p.m. ET on NBC.

Reporting by PATRICK GOMEZ

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

by mariayagoda @ PEOPLE.com

Samoas in cupcake form was a thing we never knew we needed, but now it’s the only thing we can think about.

Pillsbury just unveiled Girl Scout Cookie baking mixes, which are available in Thin Mints and Caramel & Coconut – a.k.a. Samoas – flavors. The four new mixes are for baking cupcakes, brownies and blondies — unfortunately, you won’t be able to make actual Girl Scout Cookies, because that would put a lot of 7-year-olds out of business.

RELATED: Leonardo DiCaprio Eating Girl Scout Cookies at the Oscars Is the Internet’s Best New Meme

“Families can try out their favorite cookie flavors in the form of brownies, cupcakes, and blondies, while they wait for the real thing once a year during Girl Scout Cookie season,” said Girl Scouts of the USA chief revenue officer Barry Horowitz in a statement.

GSC loyalists are, to put it mildly, freaking out.

The mixes, now available nationwide, retail for $3.29 each — almost $2 less than what you’d pay for a box of cookies.

WATCH THIS: The Girl Scouts Cookie Oven Will Satisfy Your Sweet Tooth Year Around

RELATED: The Best Girl Scout Cookie Recipes

Easily the best part of all this news is the fact that we will now be able to eat Girl Scout Cookie dough, something we never thought would be possible in our lifetimes!

Also Thin Mint brownie sundaes.

Also Samoas-flavored birthday cake.

Can you tell we’re excited about it?


Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Unidays on why brands should ‘assume nothing’ with Gen Z

by Charlotte Rogers @ Marketing Week

Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.

The post Unidays on why brands should ‘assume nothing’ with Gen Z appeared first on Marketing Week.

Oath, Instagram, Unilever: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Catch up on all the most important marketing news from the around the world with our morning round-up.

The post Oath, Instagram, Unilever: Everything that matters this morning appeared first on Marketing Week.

How L'Oreal Developed a New Employee Value Proposition (EVP)

How L'Oreal Developed a New Employee Value Proposition (EVP)


Link Humans

How do you update your EVP (employee value proposition) when you are a huge organisation? Here's how beauty giant L'Oreal did it.

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

by Megan Stein @ PEOPLE.com

Nate Berkus is the expert on all things party planning. But since becoming a father to one-year-old daughter, Poppy, the designer’s go-to entertaining style has had a few changes.

“We entertain around her nap schedule now,” Berkus, artistic advisor for LG Studio, told PEOPLE at a breakfast on June 8, which celebrated the sleek line of high-end appliances he helped design.

RELATED: WATCH: Jessie James Decker Gives a Tour of Her Lovely Florida Beach House

But when Poppy isn’t snoozing, Berkus, 44, and husband Jeremiah Brent, 31, keep her busy with poolside play dates that are a far cry from a formal outdoor gathering.

“Our home is now filled with blow up toys from Target in the pool as opposed to margaritas,” Berkus said.

WATCH THIS: Designer Nate Berkus ‘Can’t Wait to Be a Family of 3!’

 

And the menu planning is even simpler.

“We throw food on the barbecue, we’ve actually even had a taco truck come once,” Berkus said. “We do put out snacks for the little ones, and they sit and throw them in the pool.”

RELATED: Chip and Joanna Gaines Share Hilarious First Date Story in New Sneak Peek of The Magnolia Story

Although the guest list has been tweaked to include Poppy’s younger crowd, the design-savvy couple couldn’t be happier with their new scene.

“It’s a welcome change,” Berkus said.

For Berkus’ best tips on stress-free summer entertaining, pick up this week’s issue of PEOPLE.


Is trading technology poised for a header bidding-style disruption?

by AppNexus @ Digiday

Over the past two years header bidding has transformed the publisher business model, while trader technology has grown stale and undifferentiated. But the buy-side could headed toward a similar transformation. Sponsored content by AppNexus

The post Is trading technology poised for a header bidding-style disruption? appeared first on Digiday.

The Battle Of The Skin-Lighteners: Which One Is The Best Alternative To Hydroquinone?

by Gio @ beautifulwithbrains.com

I feel a bit sorry for hydroquinone. It’s the gold standard at treating dark spots, melasma and all kinds of hyperpigmentation. But, no one wants to use it anymore. It’s…

The post The Battle Of The Skin-Lighteners: Which One Is The Best Alternative To Hydroquinone? appeared first on beautifulwithbrains.com.

How did L’Oréal Become The Most Watched Beauty Brand?

How did L’Oréal Become The Most Watched Beauty Brand?


Tubular Insights

L'Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. We take a look at the brand's video strategy.

Which Digital Channels Deliver the Best ROI?

by Lauren Machi @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

 

    • GetResponse surveyed 2,510 digital marketers from around the world. 42% worked at a B2C company, 19% at a B2B firm, and 39% in either one or the other. They found that email and social media ranked as the top two digital channels for delivering an excellent ROI.

18% of marketers across all industries indicated that email marketing produced a superior return on investment, social media ranked second (17%),

The post Which Digital Channels Deliver the Best ROI? appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Fergie Is ‘Open to Love’ But Thinks ‘It’s Too Soon to Even Think About Dating’ After Split from Josh Duhamel

by Alexia Fernandez @ PEOPLE.com

Fergie is keeping her options open.

The Double Dutchess singer, 42, revealed Tuesday night on Watch What Happens Live with Andy Cohen that she wasn’t looking to pursuing a relationship with anyone after her split from Josh Duhamel.

“I don’t know,” she said. “It’s too soon for me to even think about dating. I’m open to love, but it’s just too soon.”

The insight came after Cohen asked her about a previous comment she had made during an interview about also getting romantic with women, to which Fergie downplayed.

“The things you say in an interview,” she said. “I let it all out there, and it’s so funny the one-liners people pick up on.”

The “Life Goes On” singer told PEOPLE recently that she was relieved that her separation from Duhamel, 44, was no longer a secret.

“Honestly, it was just getting a little weird for us with all the romantic questions,” she said while promoting her upcoming album in New York City in September.

RELATED VIDEO: Fergie Reveals ‘It Was Getting a Little Weird’ Pretending to Still Be with Josh Duhamel Before Going Public with Split

“We’re great friends, we love each other so much, and it just got to the point where it was getting a little weird,” she continued. “There’s no perfect time, so we just decided to do it.”

PEOPLE exclusively confirmed that Fergie and Duhamel were going their separate ways after eight years of marriage.

“With absolute love and respect we decided to separate as a couple earlier this year,” they said in a joint statement. “To give our family the best opportunity to adjust, we wanted to keep this a private matter before sharing it with the public. We are and will always be united in our support of each other and our family.”

While the pair’s split came as a shock to many, some who know them best said they had been traveling down different paths for a while.

“They have been leading separate lives for a long time,” a music insider said of Fergie and Duhamel in PEOPLE’s latest issue. “She wants to be out on the road doing her thing, while he is more chill. They clashed for a long time before they did anything about it.”


Bauer Media tries to prove its ads work using shoppable videos

by Lucinda Southern @ Digiday

Bauer said its branded videos are getting 10 times as many interactions as its unbranded videos.

The post Bauer Media tries to prove its ads work using shoppable videos appeared first on Digiday.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Want to Improve Your Content Marketing Analytics? How L'Oreal Is Using Content Marketing to Attract New Customers | Squirrly

Want to Improve Your Content Marketing Analytics? How L'Oreal Is Using Content Marketing to Attract New Customers | Squirrly


Squirrly

I have to admit it: I am kind of obsessed with makeup, skincare, and everything related to beauty. And I am

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

A beautiful partnership with L’Oréal Paris

A beautiful partnership with L’Oréal Paris


Designit

L’Oréal is one of the biggest names in the world of beauty and cosmetics, with annual sales of over 22 billion euros. Designit and L’Oréal have been working together for more than two years to take their brand to the next level: selling not just products, but an experience.

What Do You Struggle With in Branding?

by Marion @ The Branding Journal

Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing websites are posting content that is too generic? We feel you and at The Branding Journal and we really want to change this. The thing is – how can we know what’s happening in your mind? In

The post What Do You Struggle With in Branding? appeared first on The Branding Journal.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

DERMA E Vegan Nourishing Rose Cleansing Oil

by Vicky Ly @ ethical elephant

This nourishing rose cleansing oil by DERMA E claims to remove long-lasting makeup, while nourishing skin with beautifying oils

The post DERMA E Vegan Nourishing Rose Cleansing Oil appeared first on ethical elephant.

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Behind the Brand: L’Oréal

Behind the Brand: L’Oréal


The Ecologist

It is the biggest beauty company in the world and owns numerous ethical brands including The Body Shop and Pureology, but do its own ethics stand up to close scrutiny? Peter Salisbury reports

Amazon’s Takeover of Whole Foods Begins Monday [Aug. 28] – and You’ll See Lower Prices Right Away.

by Lauren Machi @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

  • The FTC has concluded its probe of the Amazon/Whole Foods takeover deal. The $13.7 billion buyout of Whole Foods will take effect on August 28th.  Many price reductions and product name changes will occur simultaneously, with more following soon thereafter.

    In fact, Amazon will continue to lower prices, and offer reductions and on-premise benefits to Amazon Prime members.  Countering the grocery market’s moniker “Whole Paycheck”, Jeff Wilke, Chief Executive of Amazon Worldwide Consumer issued a statement: “Everybody should be able to eat Whole Foods Market qualitywe will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”

    You now will be able to purchase Whole Foods label products on Amazon,

The post Amazon’s Takeover of Whole Foods Begins Monday [Aug. 28] – and You’ll See Lower Prices Right Away. appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

How to Activate Your Digital Employer Brand Like L'Oreal

How to Activate Your Digital Employer Brand Like L'Oreal


Undercover Recruiter

Getting your employees involved is one of the most effective means of building a strong employer brand and in turn boost your talent attraction efforts. So

L’Oréal Benches Decléor Brand in the U.S.

L’Oréal Benches Decléor Brand in the U.S.


WWD

This comes just a year after rolling out a “brand reawakening.”

L'Oréal Just Dropped a Billion Bucks for These 3 Brands

L'Oréal Just Dropped a Billion Bucks for These 3 Brands


Allure

Very nice choices, if we do say so ourselves.

How L’Oréal Became a Top Global Beauty Brand - Word-of-Mouth and Referral Marketing Blog

How L’Oréal Became a Top Global Beauty Brand - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty …

‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

by Ross Benes @ Digiday

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms.

The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple appeared first on Digiday.

Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

by Sonia @ The Branding Journal

In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product is available in two flavours: Latte and Mocha, and is packaged in a 200ml can. At the time of launch, Baileys Iced Coffee

The post Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand? appeared first on The Branding Journal.

Soft-drink maker Lucozade now creates half its UK ads in-house

by Seb Joseph @ Digiday

Lucozade Ribena Suntory’s digital boss insists that its in-house team won’t replace agencies.

The post Soft-drink maker Lucozade now creates half its UK ads in-house appeared first on Digiday.

What Are The Best Cleansers For Dry Skin?

by Gio @ beautifulwithbrains.com

Why can’t it be summer forever? The weather has already started to turn here in London. The air is getting chillier, those winds are blowing a little too strongly and…

The post What Are The Best Cleansers For Dry Skin? appeared first on beautifulwithbrains.com.

With a new website, Reebok is showing off its high-tech side

by Ilyse Liffreing @ Digiday

Reebok is using a new site to show its innovative side, displaying products like a space boot and high-tech fabric.

The post With a new website, Reebok is showing off its high-tech side appeared first on Digiday.

LOreal-case-study - Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

LOreal-case-study - Hawthorne | Brand Response TV + Digital + Media + Mobile + Social


Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

Breakfast is served: 500,000+ Units SoldClient Background: Hamilton Beach is the United States’ largest manufacturer of small kitchen appliances selling products in every major retailer. Introduced in 2013, the Breakfast Sandwich Maker (BSM) was the first product of its kind to enter the market.Client Challenge: Hamilton Beach needed to drive sufficient retail sales in key selling periods to support its large retail footprint. Without heavy consumer demand, retailers would abandon the BSM and withdraw shelf space.

Beauty In Orbit: The New Space-Themed Vegan Cuts Box

by Aly Laughlin @ Cruelty-Free Kitty

I’m here with another installment of the Vegan Cuts Beauty Box, this time with their “Beauty in Orbit” filled with lunar-inspired goodies. The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 totally vegan and cruelty-free products. Keep reading for my thoughts on the products included in the July “Beauty in Orbit” […]

The post Beauty In Orbit: The New Space-Themed Vegan Cuts Box appeared first on Cruelty-Free Kitty.

Is TV’s Reign Nearing Its End?

by Lauren Machi @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

For years, trends of average daily TV and internet consumption (mobile + desktop measured in minutes per person) have been converging. In 2009, per person time spent on each channel was 48 minutes for internet, and 188 minutes for TV. As the rise in internet usage has continued to erode TV usage, we see that in 2016 TV minutes have declined to 170 minutes, in contrast to internet minutes, which have risen to 140 minutes –

The post Is TV’s Reign Nearing Its End? appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content

by Sahil Patel @ Digiday

Joshua Topolsky will soon launch more businesses to join The Outline, which is already selling six-figure custom content deals nine months in.

The post ‘More brands are coming’: The Outline’s Amanda Hale on future expansion and selling custom content appeared first on Digiday.

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Gen-Z: The Not So Silent Generation

by Lauren Machi @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

More than 70% of Gen-Zers (those born after 1995) surveyed ( NRF/IMB “Uniquely Gen-Z Study” ) say they influence family spending on everything from electronics to vacations to household items. A poll of 1,000 parents of Gen-Zers by InfoScout revealed that Mom and Dad agree: wholly 67% of those parents claimed they “get their child’s input before making purchases,” and 59% asserted that “they won’t buy an item if their child does not approve.” These percentages pertain particularly to apparel,

The post Gen-Z: The Not So Silent Generation appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options)

by Aly Laughlin @ Cruelty-Free Kitty

As someone who almost never uses foundation because of how sensitive my skin is, I can completely relate to the struggle of finding a good foundation for sensitive skin. If I use the wrong product, my face can literally break out in hives! But in the name of science, I’ve tried out many foundations over […]

The post The 8 Best Foundations for Sensitive Skin (Cruelty-Free Options) appeared first on Cruelty-Free Kitty.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Patanjali does naturals, we do science and naturals, says L’Oréal

Patanjali does naturals, we do science and naturals, says L’Oréal


Quartz

India's newfound love for looking good at any cost is a goldmine for L'Oreal.

Hawthorne’s Sarah Arnett to speak at the OPEX Week Summer event in San Diego

by Philip Walimaa @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

On Wednesday, August 23rd, Hawthorne’s Sarah Arnett will be speaking at the OPEX Week Summer event in San Diego, Calif. OPEX Week Summer brings together operational excellence and transformation leaders from across the United States to debate and discuss progressive OPEX tools, methodologies and technologies that are driving change in every industry. The conference begins August 21st with a Customer Experience Day and Workshop Day, and runs through August 23rd with two full days of main conference sessions.

The post Hawthorne’s Sarah Arnett to speak at the OPEX Week Summer event in San Diego appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Absolut Rebrand as Part of Their Global Strategy

by Amanda @ The Branding Journal

The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them into an iconic brand  for the next generation of Absolut fans. 1) The Challenge The challenge faced by Absolut was how they could make

The post Absolut Rebrand as Part of Their Global Strategy appeared first on The Branding Journal.

Tarte Drench Lip Splash Lipstick Review & Swatches

by Aly Laughlin @ Cruelty-Free Kitty

Lipstick is one of those things I just can’t get enough of, so I was super thrilled to try out the vacation-themed Tarte Rainforest of the Sea Drench Lip Splash Lipsticks in several shades! Keep reading for my thoughts and swatches below. At A Glance Brand: Tarte Animal Testing Policy: Cruelty-Free, PETA-certified Parent Company: Kose […]

The post Tarte Drench Lip Splash Lipstick Review & Swatches appeared first on Cruelty-Free Kitty.

Turning off retargeting could hurt publishers and empower Google, Facebook

by Ross Benes @ Digiday

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries.

The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday.

Alden Interviews Hawthorne Direct CEO Jessica Hawthorne-Castro

by Philip Walimaa @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

Original Publication: YouTube

Date Published: September 12, 2017

 

The post Alden Interviews Hawthorne Direct CEO Jessica Hawthorne-Castro appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Check Out These 15 Popular Designs Get Veganized, Because Vegans Wear it Better!

by Vicky Ly @ ethical elephant

Check out these designer brands' trademarks (like Levi's, Gucci, Adidas) get a vegan makeover in these vegan awareness shirts!

The post Check Out These 15 Popular Designs Get Veganized, Because Vegans Wear it Better! appeared first on ethical elephant.

Mark Ritson: Apple is still the big daddy in phoneland because it avoids pointless innovation

by Mark Ritson @ Marketing Week

Forget about bendy screens and AI, Apple is the true winner in the smartphone market because of its unrelenting focus on brand and marketing.

The post Mark Ritson: Apple is still the big daddy in phoneland because it avoids pointless innovation appeared first on Marketing Week.

People launches a $60-a-year subscription program

by Max Willens @ Digiday

The program offers deals at over 1,000 retailers, including Best Buy and TGI Fridays, and a chance to win tickets to Time Inc. events.

The post People launches a $60-a-year subscription program appeared first on Digiday.

L’Oréal Just Signed A MAJOR Eco-Friendly Pledge

L’Oréal Just Signed A MAJOR Eco-Friendly Pledge


Allure

Not quite eco-beauty but getting there.

Which of essence Makeup is Vegan?

by Vicky Ly @ ethical elephant

Which of essence makeup are vegan? Here's a handy list to help you while you shop for essence vegan makeup!

The post Which of essence Makeup is Vegan? appeared first on ethical elephant.

L’Oreal ambassador Helen Mirren says moisturiser probably does 'f*** all'

L’Oreal ambassador Helen Mirren says moisturiser probably does 'f*** all'


The Independent

Oscar-winning actress Dame Helen Mirren, who fronts an ad campaign for L’Oreal, said yesterday that moisturiser “probably does f*** all”. The moment of candour came while Dame Helen was appearing as a brand ambassador for L’Oreal on a panel at an event in the South of France.

HP calls on marketing industry to work together to improve diversity

by Sarah Vizard @ Marketing Week

HP has been working with its agencies to improve the representation of women and minorities on its account but says it cannot solve the industry’s problems alone.

The post HP calls on marketing industry to work together to improve diversity appeared first on Marketing Week.

L’Oréal Professionnel - The beauty of digital !

L’Oréal Professionnel - The beauty of digital !


valtech.com

A WebFactory to serve brand image consistency

30 Makeup Brands That Still Test On Animals In 2017

by Aly Laughlin @ Cruelty-Free Kitty

These popular brands all still test on animals. Some of them are often mistaken for being cruelty-free, but sadly this is not the case. I’ve included a brief description of each company’s policy to explain why they aren’t cruelty-free. For the majority of these cases, the brands are sold in China, where animal testing is […]

The post 30 Makeup Brands That Still Test On Animals In 2017 appeared first on Cruelty-Free Kitty.

Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches)

by Aly Laughlin @ Cruelty-Free Kitty

I’ve always wanted to try the ever popular Stila Heaven’s Hue Highlighter in the shade “Kitten”, and I am so happy to be able to try it now that Stila is officially cruelty-free. Plus, its formula contains no animal ingredients and is therefore vegan-friendly! Hooray! At A Glance Brand: Stila Animal Testing Policy: Cruelty-Free, PETA-Certified […]

The post Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches) appeared first on Cruelty-Free Kitty.

L’Oréal on how the ‘power’ of diversity transformed the brand and pushed sales

L’Oréal on how the ‘power’ of diversity transformed the brand and pushed sales


Marketing Week

The beauty giant says the power of its previous diversity campaign, which featured a male beauty blogger for the first time, has been “phenomenal”.

Vegan Cuts June 2017 Beauty Box Review + Contents

by Aly Laughlin @ Cruelty-Free Kitty

I am excited to share the next installment of the Vegan Cuts Beauty Box with you! As I mentioned in my review of the May Box, The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 100% vegan and cruelty-free products. The Beauty Box differs from the Vegan Cuts Makeup Box in […]

The post Vegan Cuts June 2017 Beauty Box Review + Contents appeared first on Cruelty-Free Kitty.

Why You Should Automate Happy Birthday Emails For Your Customers

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from our friends at Leumas Digital. Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to […]

The post Why You Should Automate Happy Birthday Emails For Your Customers appeared first on Word-of-Mouth and Referral Marketing Blog.

The Ultimate Guide To Cruelty-Free Nail Polish

by Aly Laughlin @ Cruelty-Free Kitty

We’ve reached out to all the nail polish brands to bring you this post. The main thing I’d like to point out is that Essie and OPI, 2 of the most popular nail polish brands, DO test on animals by selling in China. Sally Hansen is another culprit. Regardless, you’ll notice that there are an […]

The post The Ultimate Guide To Cruelty-Free Nail Polish appeared first on Cruelty-Free Kitty.

L'Oreal Does Test On Animals And Is Misleading Us About It

L'Oreal Does Test On Animals And Is Misleading Us About It


Cruelty-Free Kitty

Is L'Oreal cruelty-free? Find out how L'Oreal is lying to their customers about their animal testing policy.

Wet N Wild Makeup Vegan Product List 2017

by Vicky Ly @ ethical elephant

Which of Wet N Wild makeup is vegan? Find a list of vegan products from this cruelty-free drugstore makeup brand here!

The post Wet N Wild Makeup Vegan Product List 2017 appeared first on ethical elephant.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

List of L'Oréal Brands To Avoid | Against Animal Testing

List of L'Oréal Brands To Avoid | Against Animal Testing


ethical elephant

Comprehensive list of all of L'Oréal brands that test on animals and sells in China.

One Size Does Not Fit All: What to Learn from Abercrombie & Fitch’s Vanilla Rebranding Strategy

by Sonia @ The Branding Journal

Back in the 1990s and early 2000s, Abercrombie & Fitch was all the hype. Teenagers queued for miles to get in the stores, and anybody who wanted to be perceived as cool lived and breathed Abercrombie & Fitch. But in the last few years, we haven’t heard much from the youth brand, until last year.

The post One Size Does Not Fit All: What to Learn from Abercrombie & Fitch’s Vanilla Rebranding Strategy appeared first on The Branding Journal.

Has Google Finally Proven Online Ads Cause Offline Purchases?

by Lauren Machi @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

  • Google, as part of its ongoing effort to link online ad exposure to offline purchases, announced in late May that it will be able to track about 70% of credit/debit card purchases, and to connect them to online consumer behavior. Currently, about 30% of all ad dollars are spent online, and Google receives about 50% of that as revenue. Google’s announcement is a response to its competition Facebook/Square/Marketo, who track some consumer store visits and transactions.

The post Has Google Finally Proven Online Ads Cause Offline Purchases? appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

How To Grow A Facebook Page From 0 – 220K With Only $1,000

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from Dominick Damico from Augmently. Augmently is an influencer marketing agency.  Due to popular demand, I have decided to provide a comprehensive breakdown of exactly how I was able to grow a FB page to 220K fans in one year for only $1,000. The fans are 100% real and […]

The post How To Grow A Facebook Page From 0 – 220K With Only $1,000 appeared first on Word-of-Mouth and Referral Marketing Blog.

L’Oréal launches new premium hair care brand

L’Oréal launches new premium hair care brand


CosmeticsDesign-Europe.com

L’Oréal Paris has announced the launch of a new hair care range, Botanicals Fresh Care, a new naturals-focused launch by which it looks to expand its presence in the premium hair care segment.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

L’Oréal Is Broadening Its Appeal By Targeting Men

L’Oréal Is Broadening Its Appeal By Targeting Men


The Branding Journal

In its latest advertising L’Oréal is now widening their marketing reach by targeted men for the first time.

The brand safety fallout: Three in four marketers say brand reputation has taken a hit

by Sarah Vizard @ Marketing Week

A new report reveals the extent of the brand safety scandal on brands, with 78% of marketers saying it has hurt their brand’s reputation and 50% that it has impacted brand affinity.

The post The brand safety fallout: Three in four marketers say brand reputation has taken a hit appeared first on Marketing Week.

Who Owns What In The Beauty Industry?

Who Owns What In The Beauty Industry?


beautifulwithbrains.com

Do you know who really owns your favourite beauty brands?

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Five Ways to Strengthen Accountability of Your Marketing Initiatives

by Philip Walimaa @ Hawthorne | Brand Response TV + Digital + Media + Mobile + Social

Author: Jessica Hawthorne-Castro, CEO

Original Publication: 60 Second Marketer

Date Published: August 10, 2017

Marketing teams have always been expected to prove their mettle, but the acceleration of mixed-media campaigns and budget increases for marketing technology are raising the stakes. And while these campaigns and technologies increasingly rely on digitization that can aid in tracking results, marketers still face challenges.

To hone accountability, marketers will need to do their research,

The post Five Ways to Strengthen Accountability of Your Marketing Initiatives appeared first on Hawthorne | Brand Response TV + Digital + Media + Mobile + Social.

Deepika Padukone Is The New Global Brand Ambassador of L’Oreal Paris

Deepika Padukone Is The New Global Brand Ambassador of L’Oreal Paris


ScoopWhoop

She is the fifth Indian actress to be chosen for this honour

Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`

by Amanda @ The Branding Journal

For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”.  Of course to help build their brand image and reputation, and increase sales.  But to also use the branding strategy as an awareness raising campaign regarding

The post Coley Porter Bell Bring a New Lease of Life to `Misfits Cider` appeared first on The Branding Journal.

Check Out These 18 Chic Vegan Backpacks

by Vicky Ly @ ethical elephant

Looking for a bag that'll fit all your essentials whether it's for school, work, or play? Here are 18 chic vegan backpacks!

The post Check Out These 18 Chic Vegan Backpacks appeared first on ethical elephant.

Clinique is turning print ads into six-second videos

by Hilary Milnes @ Digiday

Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form.

The post Clinique is turning print ads into six-second videos appeared first on Digiday.

The Truth About Collagen Drinks: Do They Work?

by Gio @ beautifulwithbrains.com

Collagen in moisturisers doesn’t work. This pesky molecule is too big the penetrate the skin. It sits comfortably on its surface, making it soft and smooth. But firming skin or…

The post The Truth About Collagen Drinks: Do They Work? appeared first on beautifulwithbrains.com.

State of the Industry: Innovating to meet publishing’s programmatic challenges

by RhythmOne @ Digiday

The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne.

The post State of the Industry: Innovating to meet publishing’s programmatic challenges appeared first on Digiday.

L’Oréal Paris Becomes Latest Mass Brand to Launch a Loyalty Program

L’Oréal Paris Becomes Latest Mass Brand to Launch a Loyalty Program


L2: Benchmarking Digital Performance

For long, loyalty programs were the territory of prestige beauty brands, but mass brands are catching on.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp

by Max Willens @ Digiday

Edwin Wong of BuzzFeed, which is newly embracing display ads, said banner ads have gotten "a lot better."

The post ‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp appeared first on Digiday.

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Eat Natural on how it has built brand trust by not advertising

by Charlotte Rogers @ Marketing Week

A production first, marketing second strategy has helped British snack bar company Eat Natural take a lead in the healthy living market over the past 20 years.

The post Eat Natural on how it has built brand trust by not advertising appeared first on Marketing Week.

Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity

by Amanda @ The Branding Journal

Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works with”. So working with brand consultancy Landor, a complete visual identity system soon got underway. 1) The rationale ODC, according to their

The post Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity appeared first on The Branding Journal.

Current Bath & Body Obsession: Bramley Bubble Bath & Body Lotion

by Gio @ beautifulwithbrains.com

Did anyone say citrus? *pops out of nowhere* I’m a sucker for anything citrus. I know these oils and their scents aren’t the best thing for sensitive skin BUT I…

The post Current Bath & Body Obsession: Bramley Bubble Bath & Body Lotion appeared first on beautifulwithbrains.com.

Chip and Joanna Gaines Share Their Hilarious First Date Story

Chip and Joanna Gaines Share Their Hilarious First Date Story

by Megan Stein @ PEOPLE.com

Chip and Joanna Gaines are the definition of marriage goals, but their relationship didn’t necessarily have a fairytale start.

In the first chapter of The Magnolia Storyreleased as a sneak peek today, the Fixer Upper dream team spills the details of how they met — and it wasn’t exactly love at first sight.

Joanna agreed to go out on a date with Chip after meeting him and his roommate “Hot John” — who she actually tried to approach minutes earlier, but was too shy — in the waiting room of her dad’s auto shop. She had second thoughts, however, after Chip arrived an hour and a half late to pick her up.

RELATED: HGTV Star Joanna Gaines Talks Fixer Upper Fame and Work-Life Balance: ‘Family Is First’

“He didn’t apologize for being late, either. He had so much confidence. I don’t know. I can’t explain it. Only Chip could be an hour and a half late and have no one mad about it,” Joanna writes.

WATCH THIS: HGTV Stars Anthony Carrino and John Colaneri Compete to Make the Better Birdhouse

The chapter continues to describe the timeline of their relationship, which didn’t actually start until months after they first went out, when Chip (in typical guy fashion) finally called Joanna back.

“I’d made a bet with Hot John to see who could hold out the longest before calling our dates back,” Chip writes “I really wanted that fifty dollars from John! That’s the only reason I didn’t call.”

After they went out a second time, the rest was history.

RELATED: The Property Brothers Throw a House Party in New ‘Let the Night Shine In’ Music Video

For the full access to the details on their meet-cute, relatable dating moments, and how they got their start on HGTV (hint: it involves a very expensive impulse buy), preorder the The Magnolia Story here.


The FT warns advertisers after discovering ad fraud on its site

by Jessica Davies @ Digiday

The Financial Times estimates more than £1 million a month of advertisers' budgets is being squandered on ads masquerading as FT.com.

The post The FT warns advertisers after discovering ad fraud on its site appeared first on Digiday.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

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